Rest of the answer
We recognize these commissions as revenue at the time of sale of these digital products.
What is Included in Digital Receipts
Our measure of non-GAAP digital receipts is primarily comprised of the gross retail value (the amount paid by the customer at point-of-sale) for the sale of these digital products. Also included in non-GAAP digital receipts are sales of digital subscriptions to our Game Informer magazine, and gross revenues from our Kongregate business, which we sold in 2017.
How Digital Receipts Differ from GAAP Digital Revenue and Related Deferred Revenue
Items classified in digital receipts are reflected below with their associated GAAP and non-GAAP values:
Product
Digital Receipts
(non-GAAP)
Digital Revenue
(GAAP)
Deferred
Revenue
Digital content sold by itself
Gross retail value
Net commission
No
Digital content sold in bundles (1)
Allocation of gross retail value
None (2)
Game Informer - digital version
Gross retail value at time of sale
Amortization of gross retail value over the subscription period
Yes (3)
____________________________
(1)
Includes sales of bundles, in which digital content and physical hardware and/or physical software are sold together as a single SKU.
(2)
We take possession and have the risk of loss for bundles that include digital content, therefore, net sales for these bundles are recognized on a gross basis. Sales of bundles are classified in other product categories, primarily in hardware and software.
(3)
The difference between GAAP revenues and non-GAAP digital receipts on Game Informer for fiscal 2017 was less than 0.1% of total non-GAAP digital receipts.
Why Digital Receipts are Relevant to Our Investors
As a retailer, we believe that it is important to show how we are participating in the digital video gaming market as this category is growing and represents a threat to the physical video game category. Digital video gaming market numbers are reported in terms of the gross retail value paid by the customer, and our net commissions reported under GAAP revenue would significantly understate our participation in the digital space. We also believe it is useful for our investors to see the sales performance of our digital products category on a comparable basis to our other product categories, specifically new physical software.
When we present our "digital receipts" non-GAAP measure in the future, the Company will include explanatory language on the usefulness of this measure as follows:
"GameStop defines digital receipts as the gross retail value of digitally downloadable content, point of sale activated cards redeemable for downloadable content and sales of subscriptions to our Game Informer magazine in digital form. We believe this measure is useful in understanding the gross impact of the digital business in a more comparable format to digital industry measures and to our other video game product categories."