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BF-BBrown–Forman

Consumer staples · Beverages · NYSE
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Planned sales, announced before they happen

0 trading plans running, 2 Form 144 notices for $1.5M

10-Q, 10-K and Form 144
Plans running now
0
none adopted and not yet ended or expired
Plans adoptedList ↓
1
reported since Jun 16, 2023
Form 144 noticesList ↓
2
$1.5M the sellers expected to sell

What BF-B's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans

Plans adopted or ended

XBRL, 10-Q and 10-K
InsiderWhatDateSharesRuns toReported in
Lawson E. Whiting
President and Chief Executive Officer
Adopted 10b5-1 plan Mar 31, 2025 up to 70,921 Mar 31, 2026 10-K Jun 13, 2025
What the company wrote
Name & Title Action Character of Trading Arrangement Date Duration of Trading Arrangement 1 Aggregate Number of Securities to be Sold Pursuant to Trading Arrangement Lawson E. Whiting President and Chief Executive Officer Adoption Rule 10b5-1 trading arrangement 3/31/2025 3/31/2026 Up to 70,921 shares of the Company’s Class A and/or Class B common stock 1 Trading arrangement terminates upon the earlier of (a) the completion of all sales under the trading arrangement and (b) the date listed in the table above.

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 14 filings checked since Jun 16, 2023.

Form 144

Notices of planned sales

Form 144 XML, SEC
FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Dec 4, 2025 Whiting Lawson E
Officer
42,495 $1.3M Acquired as equity compensation {RSU/PBRSU} adopted Mar 31, 2025 none found
Dec 4, 2025 Whiting Lawson E
Officer
4,785 $148K Acquired as equity compensation {RSU/PBRSU}; Acquired as equity compensation {SSARS} adopted Mar 31, 2025 none found

From the Form 144 XML filed with the SEC, since Dec 4, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

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