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CRMSalesforce

Technology · Software · NYSE
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Planned sales, announced before they happen

3 trading plans running, 4 Form 144 notices for $34.9M

10-Q, 10-K and Form 144
Plans running now
3
Srinivas Tallapragada, Parker Harris, Sundeep Reddy
Plans adoptedList ↓
22
reported since Aug 31, 2023
Form 144 noticesList ↓
4
$34.9M the sellers expected to sell

What CRM's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans

Plans adopted or ended

XBRL, 10-Q and 10-K
InsiderWhatDateSharesRuns toReported in
Marc Benioff
Chair and Chief Executive Officer
Ended 10b5-1 plan Mar 31, 2026 up to 351,607 – 10-Q May 28, 2026
What the company wrote
On March 31, 2026, Marc Benioff, Chair and Chief Executive Officer, terminated a Rule 10b5-1 trading arrangement that he entered into on October 10, 2025. The terminated Rule 10b5-1 trading arrangement provided for the sale of up to 351,607 shares of the Company’s common stock, subject to certain conditions, between April 1, 2026 and February 26, 2027 (or the date all shares were to be sold under the arrangement, if earlier).
Srinivas Tallapragada
President and Chief Engineering and Customer Success Officer
Adopted 10b5-1 plan Jan 12, 2026 up to 22,904 Jan 12, 2027 10-K Mar 2, 2026
What the company wrote
On January 12, 2026, Srinivas Tallapragada, President and Chief Engineering and Customer Success Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 22,904 shares of the Company’s common stock, subject to certain conditions, through January 12, 2027 (or the date all shares are sold under the arrangement, if earlier).
Parker Harris
Co-Founder & Chief Technology Officer, Slack
Adopted 10b5-1 plan Dec 18, 2025 up to 154,725 Dec 18, 2026 10-K Mar 2, 2026
What the company wrote
On December 18, 2025, Parker Harris, Co-Founder & Chief Technology Officer, Slack, individually, and as co-trustee of the HJ Family Trust, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale and donation of up to 154,725 shares of the Company’s common stock, subject to certain conditions, through December 18, 2026 (or the date all shares are sold and donated under the arrangement, if earlier).
Marc Benioff
Chair and Chief Executive Officer
Adopted 10b5-1 plan Oct 10, 2025 up to 351,607 Feb 26, 2027 10-Q Dec 4, 2025
What the company wrote
On October 10, 2025, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 351,607 shares of the Company’s common stock, subject to certain conditions, through February 26, 2027 (or the date all shares are sold under the arrangement, if earlier).
Sundeep Reddy
Executive Vice President & Chief Accounting Officer
Adopted 10b5-1 plan Oct 3, 2025 up to 7,000 Dec 31, 2026 10-Q Dec 4, 2025
What the company wrote
On October 3, 2025, Sundeep Reddy, Executive Vice President & Chief Accounting Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 7,000 shares of the Company’s common stock, subject to certain conditions, through December 31, 2026 (or the date all shares are sold under the arrangement, if earlier).
Sabastian Niles
President & Chief Legal Officer
Adopted 10b5-1 plan Sep 18, 2025 not stated Sep 30, 2026 10-Q Dec 4, 2025
What the company wrote
On September 18, 2025, Sabastian Niles, President & Chief Legal Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c). Subject to certain conditions, the trading arrangement provides for the sale of up to 25% of the net shares (after withholding taxes) received by Mr. Niles upon vesting and settlement of restricted stock unit and performance-based restricted stock unit awards through September 30, 2026 (or the date all shares are sold under the arrangement, if earlier).
Marc Benioff
Chair and Chief Executive Officer
Adopted 10b5-1 plan Jan 9, 2025 up to 353,684 Mar 20, 2026 10-K Mar 5, 2025
What the company wrote
On January 9, 2025, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 353,684 shares of the Company’s common stock, subject to certain conditions, through March 20, 2026 (or the date all shares are sold under the arrangement, if earlier).
Parker Harris
Co-Founder and Chief Technology Officer
Adopted 10b5-1 plan Dec 17, 2024 up to 150,662 Dec 15, 2025 10-K Mar 5, 2025
What the company wrote
On December 17, 2024, Parker Harris, Co-Founder and Chief Technology Officer, Slack, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 150,662 shares of the Company’s common stock, subject to certain conditions, through December 15, 2025 (or the date all shares are sold under the arrangement, if earlier).
Amy Weaver
resident and Chief Financial Officer
Adopted 10b5-1 plan Sep 24, 2024 up to 55,993 Apr 30, 2025 10-Q Dec 4, 2024
What the company wrote
On September 24, 2024, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 55,993 shares of the Company’s common stock, subject to certain conditions, through April 30, 2025 (or the date all shares are sold under the arrangement, if earlier).
Srinivas Tallapragada
President and Chief Engineering Officer
Adopted 10b5-1 plan Sep 23, 2024 up to 193,219 Jun 30, 2025 10-Q Dec 4, 2024
What the company wrote
On September 23, 2024, Srinivas Tallapragada, President and Chief Engineering Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 193,219 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier).
David Schmaier
President and Chief Product Officer
Adopted 10b5-1 plan Jun 28, 2024 up to 7,140 Jun 30, 2025 10-Q Aug 29, 2024
What the company wrote
On June 28, 2024, David Schmaier, President and Chief Product Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 7,140 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier).
Maynard Webb
Director
Adopted 10b5-1 plan Jun 24, 2024 up to 9,170 Sep 26, 2025 10-Q Aug 29, 2024
What the company wrote
On June 24, 2024, Maynard Webb, Director, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 9,170 shares of the Company’s common stock, subject to certain conditions, through September 26, 2025 (or the date all shares are sold under the arrangement, if earlier).
Sabastian Niles
President and Chief Legal Officer
Adopted 10b5-1 plan Jun 12, 2024 up to 11,774 Jun 30, 2025 10-Q Aug 29, 2024
What the company wrote
On June 12, 2024, Sabastian Niles, President and Chief Legal Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 11,774 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier).
Sundeep Reddy
Executive Vice President and Chief Accounting Officer
Adopted 10b5-1 plan Jun 6, 2024 up to 2,000 Dec 31, 2025 10-Q Aug 29, 2024
What the company wrote
On June 6, 2024, Sundeep Reddy, Executive Vice President and Chief Accounting Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 2,000 shares of the Company’s common stock, subject to certain conditions, through December 31, 2025 (or the date all shares are sold under the arrangement, if earlier).
Marc Benioff
Chair and Chief Executive Officer
Adopted 10b5-1 plan Dec 29, 2023 up to 750,000 164 days 10-K Mar 6, 2024
What the company wrote
On December 29, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 750,000 shares of the Company’s common stock, subject to certain conditions, through June 10, 2024.
Brian Millham
President and Chief Operating Officer
Adopted 10b5-1 plan Dec 22, 2023 up to 532,554 375 days 10-K Mar 6, 2024
What the company wrote
On December 22, 2023, Brian Millham, President and Chief Operating Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 532,554 shares of the Company’s common stock, subject to certain conditions, through December 31, 2024.
Srinivas Tallapragada
President and Chief Engineering Officer
Adopted 10b5-1 plan Dec 13, 2023 up to 50,051 304 days 10-K Mar 6, 2024
Amy Weaver
President and Chief Financial Officer
Adopted 10b5-1 plan Sep 28, 2023 up to 140,118 80 days 10-Q Nov 30, 2023
What the company wrote
On September 28, 2023, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 140,118 shares of the Company’s common stock, subject to certain conditions, from January 2, 2024 through March 22, 2024.
Parker Harris
Chief Technology Officer and co-Founder
Adopted 10b5-1 plan Sep 26, 2023 up to 176,170 304 days 10-Q Nov 30, 2023
What the company wrote
On September 26, 2023, Parker Harris, Chief Technology Officer and co-Founder, as an individual and as co-trustee for Harris-Johnson Family Trust U/A 12/09/2005 (the “Trust”), adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for (i) the sale of up to 176,170 shares of the Company’s common stock held by Mr. Harris and (ii) the sale of up to 59 shares and donation of up to 20,000 shares of the Company’s common stock held by the Trust, each subject to certain conditions, from January 23, 2024 through November 22, 2024.
Marc Benioff
Chair and Chief Executive Officer
Adopted 10b5-1 plan Sep 21, 2023 up to 915,000 87 days 10-Q Nov 30, 2023
What the company wrote
On September 21, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 915,000 shares of the Company’s common stock, subject to certain conditions, from January 2, 2024 through March 29, 2024.
Amy Weaver
President and Chief Financial Officer
Adopted 10b5-1 plan Jun 28, 2023 up to 189,204 93 days 10-Q Aug 31, 2023
What the company wrote
On June 28, 2023, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 189,204 shares of the Company’s common stock, subject to certain conditions, from September 27, 2023 through December 29, 2023.
Marc Benioff
Chair and Chief Executive Officer
Adopted 10b5-1 plan Jun 8, 2023 up to 945,000 88 days 10-Q Aug 31, 2023
What the company wrote
On June 8, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 945,000 shares of the Company’s common stock, subject to certain conditions, from October 2, 2023 through December 29, 2023.
Srinivas Tallapragada
President and Chief Engineering Officer
Adopted 10b5-1 plan Jun 5, 2023 up to 261,145 238 days 10-Q Aug 31, 2023
What the company wrote
On June 5, 2023, Srinivas Tallapragada, President and Chief Engineering Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 261,145 shares of the Company’s common stock, subject to certain conditions, from September 5, 2023 through April 30, 2024.
Show the other 15 plans

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 13 filings checked since Aug 31, 2023.

Form 144

Notices of planned sales

Form 144 XML, SEC
FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Sep 4, 2026 CRAIG CONWAY
Officer
4,500 $1.2M Restricted Stock Vesting Under a Registered Plan none given 4,500 shares from Sep 4, 2026
Aug 27, 2026 SUNDEEP REDDY
Officer
5,250 $1.2M Performance and Restricted Stock adopted Oct 3, 2025 none found
Jan 14, 2026 NEELIE KROES
Director
3,893 $929K Restricted stock vesting under a registered plan none given none found
Dec 2, 2025 Parker Harris
Officer, Director
134,662 $31.6M Stock Option Exercise adopted Dec 17, 2024 none found

From the Form 144 XML filed with the SEC, since Dec 2, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

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