Planned sales, announced before they happen
3 trading plans running, 4 Form 144 notices for $34.9M
Plans running now
3
Srinivas Tallapragada, Parker Harris, Sundeep Reddy
What CRM's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Most of these sales are routine, such as selling shares from vesting stock awards.
Trading plans
Plans adopted or ended
| Insider | What | Date | Shares | Runs to | Reported in |
|---|---|---|---|---|---|
| Marc Benioff Chair and Chief Executive Officer |
Ended 10b5-1 plan | Mar 31, 2026 | up to 351,607 | – | 10-Q May 28, 2026 |
What the company wroteOn March 31, 2026, Marc Benioff, Chair and Chief Executive Officer, terminated a Rule 10b5-1 trading arrangement that he entered into on October 10, 2025. The terminated Rule 10b5-1 trading arrangement provided for the sale of up to 351,607 shares of the Company’s common stock, subject to certain conditions, between April 1, 2026 and February 26, 2027 (or the date all shares were to be sold under the arrangement, if earlier). | |||||
| Srinivas Tallapragada President and Chief Engineering and Customer Success Officer |
Adopted 10b5-1 plan | Jan 12, 2026 | up to 22,904 | Jan 12, 2027 | 10-K Mar 2, 2026 |
What the company wroteOn January 12, 2026, Srinivas Tallapragada, President and Chief Engineering and Customer Success Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 22,904 shares of the Company’s common stock, subject to certain conditions, through January 12, 2027 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Parker Harris Co-Founder & Chief Technology Officer, Slack |
Adopted 10b5-1 plan | Dec 18, 2025 | up to 154,725 | Dec 18, 2026 | 10-K Mar 2, 2026 |
What the company wroteOn December 18, 2025, Parker Harris, Co-Founder & Chief Technology Officer, Slack, individually, and as co-trustee of the HJ Family Trust, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale and donation of up to 154,725 shares of the Company’s common stock, subject to certain conditions, through December 18, 2026 (or the date all shares are sold and donated under the arrangement, if earlier). | |||||
| Marc Benioff Chair and Chief Executive Officer |
Adopted 10b5-1 plan | Oct 10, 2025 | up to 351,607 | Feb 26, 2027 | 10-Q Dec 4, 2025 |
What the company wroteOn October 10, 2025, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 351,607 shares of the Company’s common stock, subject to certain conditions, through February 26, 2027 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Sundeep Reddy Executive Vice President & Chief Accounting Officer |
Adopted 10b5-1 plan | Oct 3, 2025 | up to 7,000 | Dec 31, 2026 | 10-Q Dec 4, 2025 |
What the company wroteOn October 3, 2025, Sundeep Reddy, Executive Vice President & Chief Accounting Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 7,000 shares of the Company’s common stock, subject to certain conditions, through December 31, 2026 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Sabastian Niles President & Chief Legal Officer |
Adopted 10b5-1 plan | Sep 18, 2025 | not stated | Sep 30, 2026 | 10-Q Dec 4, 2025 |
What the company wroteOn September 18, 2025, Sabastian Niles, President & Chief Legal Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c). Subject to certain conditions, the trading arrangement provides for the sale of up to 25% of the net shares (after withholding taxes) received by Mr. Niles upon vesting and settlement of restricted stock unit and performance-based restricted stock unit awards through September 30, 2026 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Marc Benioff Chair and Chief Executive Officer |
Adopted 10b5-1 plan | Jan 9, 2025 | up to 353,684 | Mar 20, 2026 | 10-K Mar 5, 2025 |
What the company wroteOn January 9, 2025, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 353,684 shares of the Company’s common stock, subject to certain conditions, through March 20, 2026 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Parker Harris Co-Founder and Chief Technology Officer |
Adopted 10b5-1 plan | Dec 17, 2024 | up to 150,662 | Dec 15, 2025 | 10-K Mar 5, 2025 |
What the company wroteOn December 17, 2024, Parker Harris, Co-Founder and Chief Technology Officer, Slack, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 150,662 shares of the Company’s common stock, subject to certain conditions, through December 15, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Amy Weaver resident and Chief Financial Officer |
Adopted 10b5-1 plan | Sep 24, 2024 | up to 55,993 | Apr 30, 2025 | 10-Q Dec 4, 2024 |
What the company wroteOn September 24, 2024, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 55,993 shares of the Company’s common stock, subject to certain conditions, through April 30, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Srinivas Tallapragada President and Chief Engineering Officer |
Adopted 10b5-1 plan | Sep 23, 2024 | up to 193,219 | Jun 30, 2025 | 10-Q Dec 4, 2024 |
What the company wroteOn September 23, 2024, Srinivas Tallapragada, President and Chief Engineering Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 193,219 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| David Schmaier President and Chief Product Officer |
Adopted 10b5-1 plan | Jun 28, 2024 | up to 7,140 | Jun 30, 2025 | 10-Q Aug 29, 2024 |
What the company wroteOn June 28, 2024, David Schmaier, President and Chief Product Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 7,140 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Maynard Webb Director |
Adopted 10b5-1 plan | Jun 24, 2024 | up to 9,170 | Sep 26, 2025 | 10-Q Aug 29, 2024 |
What the company wroteOn June 24, 2024, Maynard Webb, Director, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 9,170 shares of the Company’s common stock, subject to certain conditions, through September 26, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Sabastian Niles President and Chief Legal Officer |
Adopted 10b5-1 plan | Jun 12, 2024 | up to 11,774 | Jun 30, 2025 | 10-Q Aug 29, 2024 |
What the company wroteOn June 12, 2024, Sabastian Niles, President and Chief Legal Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 11,774 shares of the Company’s common stock, subject to certain conditions, through June 30, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Sundeep Reddy Executive Vice President and Chief Accounting Officer |
Adopted 10b5-1 plan | Jun 6, 2024 | up to 2,000 | Dec 31, 2025 | 10-Q Aug 29, 2024 |
What the company wroteOn June 6, 2024, Sundeep Reddy, Executive Vice President and Chief Accounting Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 2,000 shares of the Company’s common stock, subject to certain conditions, through December 31, 2025 (or the date all shares are sold under the arrangement, if earlier). | |||||
| Marc Benioff Chair and Chief Executive Officer |
Adopted 10b5-1 plan | Dec 29, 2023 | up to 750,000 | 164 days | 10-K Mar 6, 2024 |
What the company wroteOn December 29, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 750,000 shares of the Company’s common stock, subject to certain conditions, through June 10, 2024. | |||||
| Brian Millham President and Chief Operating Officer |
Adopted 10b5-1 plan | Dec 22, 2023 | up to 532,554 | 375 days | 10-K Mar 6, 2024 |
What the company wroteOn December 22, 2023, Brian Millham, President and Chief Operating Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 532,554 shares of the Company’s common stock, subject to certain conditions, through December 31, 2024. | |||||
| Srinivas Tallapragada President and Chief Engineering Officer |
Adopted 10b5-1 plan | Dec 13, 2023 | up to 50,051 | 304 days | 10-K Mar 6, 2024 |
| Amy Weaver President and Chief Financial Officer |
Adopted 10b5-1 plan | Sep 28, 2023 | up to 140,118 | 80 days | 10-Q Nov 30, 2023 |
What the company wroteOn September 28, 2023, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 140,118 shares of the Company’s common stock, subject to certain conditions, from January 2, 2024 through March 22, 2024. | |||||
| Parker Harris Chief Technology Officer and co-Founder |
Adopted 10b5-1 plan | Sep 26, 2023 | up to 176,170 | 304 days | 10-Q Nov 30, 2023 |
What the company wroteOn September 26, 2023, Parker Harris, Chief Technology Officer and co-Founder, as an individual and as co-trustee for Harris-Johnson Family Trust U/A 12/09/2005 (the “Trust”), adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for (i) the sale of up to 176,170 shares of the Company’s common stock held by Mr. Harris and (ii) the sale of up to 59 shares and donation of up to 20,000 shares of the Company’s common stock held by the Trust, each subject to certain conditions, from January 23, 2024 through November 22, 2024. | |||||
| Marc Benioff Chair and Chief Executive Officer |
Adopted 10b5-1 plan | Sep 21, 2023 | up to 915,000 | 87 days | 10-Q Nov 30, 2023 |
What the company wroteOn September 21, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 915,000 shares of the Company’s common stock, subject to certain conditions, from January 2, 2024 through March 29, 2024. | |||||
| Amy Weaver President and Chief Financial Officer |
Adopted 10b5-1 plan | Jun 28, 2023 | up to 189,204 | 93 days | 10-Q Aug 31, 2023 |
What the company wroteOn June 28, 2023, Amy Weaver, President and Chief Financial Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 189,204 shares of the Company’s common stock, subject to certain conditions, from September 27, 2023 through December 29, 2023. | |||||
| Marc Benioff Chair and Chief Executive Officer |
Adopted 10b5-1 plan | Jun 8, 2023 | up to 945,000 | 88 days | 10-Q Aug 31, 2023 |
What the company wroteOn June 8, 2023, Marc Benioff, Chair and Chief Executive Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 945,000 shares of the Company’s common stock, subject to certain conditions, from October 2, 2023 through December 29, 2023. | |||||
| Srinivas Tallapragada President and Chief Engineering Officer |
Adopted 10b5-1 plan | Jun 5, 2023 | up to 261,145 | 238 days | 10-Q Aug 31, 2023 |
What the company wroteOn June 5, 2023, Srinivas Tallapragada, President and Chief Engineering Officer, adopted a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 261,145 shares of the Company’s common stock, subject to certain conditions, from September 5, 2023 through April 30, 2024. | |||||
Show the other 15 plans
From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 13 filings checked since Aug 31, 2023.
Form 144
Notices of planned sales
| Filed | Seller | Shares | Value | Shares came from | 10b5-1 plan | Form 4 sales after |
|---|---|---|---|---|---|---|
| Sep 4, 2026 | CRAIG CONWAY Officer |
4,500 | $1.2M | Restricted Stock Vesting Under a Registered Plan | none given | 4,500 shares from Sep 4, 2026 |
| Aug 27, 2026 | SUNDEEP REDDY Officer |
5,250 | $1.2M | Performance and Restricted Stock | adopted Oct 3, 2025 | none found |
| Jan 14, 2026 | NEELIE KROES Director |
3,893 | $929K | Restricted stock vesting under a registered plan | none given | none found |
| Dec 2, 2025 | Parker Harris Officer, Director |
134,662 | $31.6M | Stock Option Exercise | adopted Dec 17, 2024 | none found |
From the Form 144 XML filed with the SEC, since Dec 2, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.