GMGeneral Motors

Consumer discretionary · Automakers · NYSE

General Motors Company (sometimes referred to as we, our, us, ourselves, the Company, General Motors, or GM) was incorporated as a Delaware corporation in 2009. 10-K, Item 1

Headquarters: Detroit, MI
CEO: Mary T. Barra
Next results: around Jan 26, 2027

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GM and 9 peers, year by year

The 9 Consumer discretionary companies closest to GM in revenue over the last twelve months. Every number is from the 10-K and links to it in SEC's Inline XBRL viewer.

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Each company's latest fiscal year
Company	Year	Revenue	Sales growth	Gross margin	Operating margin	Net margin	FCF margin	Return on equity	Debt / equity
GM General Motors	FY2025	$185.0B	−2.1%	-	1.6%	1.5%	9.5%	4.4%	2.15
F Ford Motor Company	FY2025	$187.3B	+1.2%	-	−4.9%	−4.4%	6.7%	−22.8%	-
HD Home Depot	FY2025	$164.7B	+3.2%	33.3%	12.7%	8.6%	7.7%	110.5%	4.20
TSLA Tesla, Inc.	FY2025	$94.8B	−2.9%	18.0%	4.6%	4.0%	6.6%	4.6%	0.10
LOW Lowe's	FY2025	$86.3B	+3.1%	33.5%	11.8%	7.7%	8.9%	n/m	n/m
TJX TJX Companies	FY2026	$60.4B	+7.1%	-	-	9.1%	8.1%	53.9%	0.28
NKE Nike, Inc.	FY2026	$46.4B	+0.2%	42.9%	-	6.7%	4.7%	20.9%	0.53
BBY Best Buy	FY2026	$41.7B	+0.4%	22.5%	3.3%	2.6%	3.0%	36.1%	0.40
SBUX Starbucks	FY2025	$37.2B	+2.8%	-	7.9%	5.0%	6.6%	n/m	n/m
DHI D. R. Horton	FY2025	$34.3B	−6.9%	-	-	10.5%	9.6%	14.8%	-

Revenuepeer median $60.4B

Sales growthpeer median +1.2%

Gross marginpeer median 33.3%

NKE 42.9%
LOW 33.5%
HD 33.3%
BBY 22.5%
TSLA 18.0%
GM -
F -
TJX -
SBUX -
DHI -

Operating marginpeer median 6.2%

HD 12.7%
LOW 11.8%
SBUX 7.9%
TSLA 4.6%
BBY 3.3%
GM 1.6%
F −4.9%
TJX -
NKE -
DHI -

Net marginpeer median 6.7%

DHI 10.5%
TJX 9.1%
HD 8.6%
LOW 7.7%
NKE 6.7%
SBUX 5.0%
TSLA 4.0%
BBY 2.6%
GM 1.5%
F −4.4%

FCF marginpeer median 6.7%

DHI 9.6%
GM 9.5%
LOW 8.9%
TJX 8.1%
HD 7.7%
F 6.7%
SBUX 6.6%
TSLA 6.6%
NKE 4.7%
BBY 3.0%

Return on equitypeer median 20.9%

Debt / equitypeer median 0.40

HD 4.20
GM 2.15
NKE 0.53
BBY 0.40
TJX 0.28
TSLA 0.10
F -
LOW n/m
SBUX n/m
DHI -

RevenueSales growthGross marginOperating marginNet marginFree cash flowFCF marginReturn on equityDebt / equityEPS (diluted)

Revenue, FY2016 to FY2025

Revenue as reported in the 10-K.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	$149.2B	$145.6B	$147.0B	$137.2B	$122.5B	$127.0B	$156.7B	$171.8B	$187.4B	$185.0B
F Dec	$151.8B	$156.8B	$160.3B	$155.9B	$127.1B	$136.3B	$158.1B	$176.2B	$185.0B	$187.3B
HD Feb	$94.6B	$100.9B	$108.2B	$110.2B	$132.1B	$151.2B	$157.4B	$152.7B	$159.5B	$164.7B
TSLA Dec	$7.0B	$11.8B	$21.5B	$24.6B	$31.5B	$53.8B	$81.5B	$96.8B	$97.7B	$94.8B
LOW Jan	$65.0B	$68.6B	$71.3B	$72.1B	$89.6B	$96.2B	$97.1B	$86.4B	$83.7B	$86.3B
TJX Jan	$33.2B	-	$39.0B	$41.7B	$32.1B	-	$48.5B	$49.9B	$54.2B	$56.4B
NKE May	$32.4B	$34.4B	$36.4B	$39.1B	$37.4B	$44.5B	$46.7B	$51.2B	$51.4B	$46.3B
BBY Jan	$39.5B	$39.4B	$42.2B	$42.9B	$43.6B	$47.3B	$51.8B	$46.3B	$43.5B	$41.5B
SBUX Sep	$21.3B	$22.4B	$24.7B	$26.5B	$23.5B	$29.1B	$32.3B	$36.0B	$36.2B	$37.2B
DHI Sep	$12.2B	$14.1B	$16.1B	$17.6B	$20.3B	$27.8B	$33.5B	$35.5B	$36.8B	$34.3B
Peer median	$33.2B	$36.9B	$39.0B	$41.7B	$37.4B	$50.5B	$51.8B	$51.2B	$54.2B	$56.4B

Sales growth, FY2016 to FY2025

Revenue against the fiscal year before.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	+9.9%	−2.4%	+1.0%	−7.8%	−11.4%	+4.5%	+26.7%	+9.5%	+8.8%	−2.1%
F Dec	+1.5%	+3.3%	+2.3%	−2.8%	−18.4%	+7.2%	+15.9%	+11.5%	+5.0%	+1.2%
HD Feb	+6.9%	+6.7%	+7.2%	+1.9%	+19.9%	+14.4%	+4.1%	−3.0%	+4.5%	+3.2%
TSLA Dec	+73.0%	+68.0%	+82.5%	+14.5%	+28.3%	+70.7%	+51.4%	+18.8%	+0.9%	−2.9%
LOW Jan	+10.1%	+5.5%	+3.9%	+1.2%	+24.2%	+7.4%	+0.8%	−11.0%	−3.1%	+3.1%
TJX Jan	+7.2%	-	+8.7%	+7.0%	−23.0%	-	+51.1%	+2.9%	+8.6%	+4.0%
NKE May	-	+6.1%	+6.0%	+7.5%	−4.4%	+19.1%	+4.9%	+9.6%	+0.3%	−9.8%
BBY Jan	-	−0.3%	+7.0%	+1.7%	+1.8%	+8.3%	+9.5%	−10.6%	−6.1%	−4.4%
SBUX Sep	+11.2%	+5.0%	+10.4%	+7.2%	−11.3%	+23.6%	+11.0%	+11.6%	+0.6%	+2.8%
DHI Sep	+12.3%	+15.9%	+14.0%	+9.5%	+15.5%	+36.7%	+20.5%	+5.9%	+3.8%	−6.9%
Peer median	+10.1%	+5.8%	+7.2%	+7.0%	+1.8%	+16.7%	+11.0%	+5.9%	+0.9%	+1.2%

Gross margin, FY2016 to FY2025

Gross profit / revenue.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	-	-	-	-	-	-	-	-	-	-
F Dec	-	-	-	-	-	-	-	-	-	-
HD Feb	34.2%	34.0%	34.3%	34.1%	34.0%	33.6%	33.5%	33.4%	33.4%	33.3%
TSLA Dec	22.8%	18.9%	18.8%	16.6%	21.0%	25.3%	25.6%	18.2%	17.9%	18.0%
LOW Jan	33.3%	32.7%	32.1%	31.8%	33.0%	33.3%	33.2%	33.4%	33.3%	33.5%
TJX Jan	-	-	-	-	-	-	-	-	-	-
NKE May	46.2%	44.6%	43.8%	44.7%	43.4%	44.8%	46.0%	43.5%	44.6%	42.7%
BBY Jan	23.3%	24.0%	23.4%	23.2%	23.0%	22.4%	22.5%	21.4%	22.1%	22.6%
SBUX Sep	-	-	-	-	-	-	-	-	-	-
DHI Sep	-	-	-	-	-	-	-	-	-	-
Peer median	33.3%	32.7%	32.1%	31.8%	33.0%	33.3%	33.2%	33.4%	33.3%	33.3%

Operating margin, FY2016 to FY2025

Operating income / revenue.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	5.8%	5.9%	3.0%	4.0%	5.4%	7.3%	6.6%	5.4%	6.8%	1.6%
F Dec	-	3.1%	2.0%	0.4%	−3.5%	3.3%	4.0%	3.1%	2.8%	−4.9%
HD Feb	14.2%	14.5%	14.4%	14.4%	13.8%	15.2%	15.3%	14.2%	13.5%	12.7%
TSLA Dec	−9.5%	−13.9%	−1.8%	−0.3%	6.3%	12.1%	16.8%	9.2%	7.2%	4.6%
LOW Jan	9.0%	9.6%	5.6%	8.8%	10.8%	12.6%	10.5%	13.4%	12.5%	11.8%
TJX Jan	12.8%	-	12.2%	-	-	-	-	-	-	-
NKE May	-	-	-	-	-	-	-	-	-	-
BBY Jan	3.5%	4.7%	4.4%	4.4%	4.6%	5.1%	5.9%	3.9%	3.6%	3.0%
SBUX Sep	19.6%	18.5%	15.7%	15.4%	6.6%	16.8%	14.3%	16.3%	15.0%	7.9%
DHI Sep	-	-	-	-	-	-	-	-	-	-
Peer median	10.9%	7.2%	5.6%	6.6%	6.5%	12.3%	12.4%	11.3%	9.9%	6.2%

Net margin, FY2016 to FY2025

Net income / revenue.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	6.3%	−2.7%	5.4%	4.9%	5.2%	7.9%	6.3%	5.9%	3.2%	1.5%
F Dec	3.0%	4.9%	2.3%	0.0%	−1.0%	13.2%	−1.3%	2.5%	3.2%	−4.4%
HD Feb	8.4%	8.6%	10.3%	10.2%	9.7%	10.9%	10.9%	9.9%	9.3%	8.6%
TSLA Dec	−9.6%	−16.7%	−4.5%	−3.5%	2.3%	10.3%	15.4%	15.5%	7.3%	4.0%
LOW Jan	4.8%	5.0%	3.2%	5.9%	6.5%	8.8%	6.6%	8.9%	8.3%	7.7%
TJX Jan	6.9%	-	7.9%	7.8%	0.3%	-	6.8%	7.0%	8.3%	8.6%
NKE May	11.6%	12.3%	5.3%	10.3%	6.8%	12.9%	12.9%	9.9%	11.1%	7.0%
BBY Jan	2.3%	3.1%	2.4%	3.4%	3.5%	3.8%	4.7%	3.1%	2.9%	2.2%
SBUX Sep	13.2%	12.9%	18.3%	13.6%	3.9%	14.5%	10.2%	11.5%	10.4%	5.0%
DHI Sep	7.3%	7.4%	9.1%	9.2%	11.7%	15.0%	17.5%	13.4%	12.9%	10.5%
Peer median	6.9%	6.2%	5.3%	7.8%	3.9%	11.9%	10.2%	9.9%	8.3%	7.0%

Free cash flow, FY2016 to FY2025

Cash from operations minus capital spending.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	$8.2B	$8.9B	$6.5B	$7.4B	$11.4B	$7.7B	$6.8B	$10.0B	$9.3B	$17.6B
F Dec	$12.9B	$11.0B	$7.2B	$10.0B	$18.5B	$9.6B	−$13.0M	$6.7B	$6.7B	$12.5B
HD Feb	$8.2B	$10.1B	$10.7B	$11.0B	$16.4B	$14.0B	$11.5B	$17.9B	$16.3B	$12.6B
TSLA Dec	−$1.4B	−$3.5B	−$3.0M	$1.1B	$2.8B	$5.0B	$7.6B	$4.4B	$3.6B	$6.2B
LOW Jan	$4.5B	$3.9B	$5.0B	$2.8B	$9.3B	$8.3B	$6.8B	$6.2B	$7.7B	$7.7B
TJX Jan	$2.6B	-	$3.0B	$2.8B	$4.0B	-	$2.0B	$2.6B	$4.3B	$4.2B
NKE May	$2.3B	$2.7B	$3.9B	$4.8B	$1.4B	$6.0B	$4.4B	$4.9B	$6.6B	$3.3B
BBY Jan	$694.0M	$2.0B	$1.5B	$1.6B	$1.8B	$4.2B	$2.5B	$894.0M	$675.0M	$1.4B
SBUX Sep	$3.3B	$2.7B	$10.0B	$3.2B	$114.2M	$4.5B	$2.6B	$3.7B	$3.3B	$2.4B
DHI Sep	$545.8M	$337.5M	$477.1M	$764.9M	$1.3B	$440.9M	$413.6M	$4.2B	$2.0B	$3.3B
Peer median	$2.6B	$2.7B	$3.9B	$2.8B	$2.8B	$5.5B	$2.6B	$4.4B	$4.3B	$4.2B

FCF margin, FY2016 to FY2025

Free cash flow / revenue.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	5.5%	6.1%	4.4%	5.4%	9.3%	6.0%	4.3%	5.8%	5.0%	9.5%
F Dec	8.5%	7.0%	4.5%	6.4%	14.6%	7.0%	0.0%	3.8%	3.6%	6.7%
HD Feb	8.6%	10.0%	9.9%	10.0%	12.4%	9.3%	7.3%	11.8%	10.2%	7.7%
TSLA Dec	−20.1%	−29.6%	0.0%	4.4%	8.8%	9.3%	9.3%	4.5%	3.7%	6.6%
LOW Jan	6.8%	5.7%	7.0%	3.9%	10.3%	8.6%	7.0%	7.2%	9.2%	8.9%
TJX Jan	7.8%	-	7.6%	6.8%	12.4%	-	4.1%	5.3%	8.0%	7.4%
NKE May	7.0%	8.0%	10.8%	12.2%	3.7%	13.4%	9.5%	9.5%	12.9%	7.1%
BBY Jan	1.8%	5.0%	3.4%	3.7%	4.2%	8.9%	4.9%	1.9%	1.6%	3.4%
SBUX Sep	15.3%	12.2%	40.3%	12.2%	0.5%	15.6%	7.9%	10.2%	9.2%	6.6%
DHI Sep	4.5%	2.4%	3.0%	4.3%	6.5%	1.6%	1.2%	11.7%	5.5%	9.6%
Peer median	7.0%	6.4%	7.0%	6.4%	8.8%	9.1%	7.0%	7.2%	8.0%	7.1%

Return on equity, FY2016 to FY2025

Net income / shareholders' equity at the year end.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	21.5%	−11.0%	20.6%	16.1%	14.3%	16.8%	14.7%	15.8%	9.5%	4.4%
F Dec	15.7%	21.7%	10.2%	0.1%	−4.2%	37.0%	−4.6%	10.2%	13.1%	−22.8%
HD Feb	183.6%	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m	110.5%
TSLA Dec	−14.2%	−46.3%	−19.8%	−13.0%	3.2%	18.3%	28.1%	23.9%	9.7%	4.6%
LOW Jan	48.0%	58.7%	63.5%	n/m	n/m	n/m	n/m	n/m	n/m	n/m
TJX Jan	51.0%	-	60.6%	55.0%	1.5%	-	54.7%	55.0%	61.3%	58.0%
NKE May	30.7%	34.2%	19.7%	44.6%	31.5%	44.9%	39.6%	36.2%	39.5%	24.4%
BBY Jan	20.5%	26.1%	27.7%	44.3%	44.3%	39.2%	81.3%	50.8%	40.6%	33.0%
SBUX Sep	47.9%	52.9%	n/m	n/m	n/m	n/m	n/m	n/m	n/m	n/m
DHI Sep	13.0%	13.4%	16.3%	16.2%	20.0%	28.1%	30.2%	20.9%	18.8%	14.8%
Peer median	30.7%	26.1%	19.7%	30.2%	11.6%	37.0%	34.9%	30.1%	29.1%	24.4%

Debt / equity, FY2016 to FY2025

Total debt / shareholders' equity at the year end.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	1.95	2.72	2.73	2.49	2.44	1.84	1.71	1.92	2.09	2.15
F Dec	-	-	0.02	0.01	0.01	-	-	-	-	-
HD Feb	5.45	18.59	n/m	n/m	10.53	n/m	n/m	n/m	7.78	4.20
TSLA Dec	1.27	2.08	1.71	1.78	0.46	0.18	0.05	0.07	0.11	0.10
LOW Jan	2.44	2.89	4.45	9.28	15.16	n/m	n/m	n/m	n/m	n/m
TJX Jan	0.49	-	0.44	0.38	1.04	-	0.56	0.53	0.39	0.34
NKE May	0.17	0.31	0.39	0.38	1.20	0.74	0.62	0.64	0.62	0.60
BBY Jan	0.35	0.25	0.38	0.42	0.37	0.30	0.41	0.42	0.38	0.41
SBUX Sep	0.61	0.72	8.07	n/m	n/m	n/m	n/m	n/m	n/m	n/m
DHI Sep	-	-	-	-	-	-	-	-	-	-
Peer median	0.61	1.40	0.44	0.40	1.04	0.30	0.48	0.47	0.39	0.41

EPS (diluted), FY2016 to FY2025

Diluted earnings per share, on today's share count after splits.

Company	FY2016	FY2017	FY2018	FY2019	FY2020	FY2021	FY2022	FY2023	FY2024	FY2025
GM Dec	$6.00	−$2.60	$5.53	$4.57	$4.33	$6.70	$6.13	$7.32	$6.37	$3.27
F Dec	$1.15	$1.93	$0.92	$0.01	−$0.32	$4.45	−$0.49	$1.08	$1.46	−$2.06
HD Feb	$6.45	$7.29	$9.73	$10.25	$11.94	$15.53	$16.69	$15.11	$14.91	$14.23
TSLA Dec	−$0.31	−$0.79	−$0.38	−$0.33	$0.21	$1.63	$3.62	$4.30	$2.04	$1.08
LOW Jan	$3.47	$4.09	$2.84	$5.49	$7.75	$12.04	$10.17	$13.20	$12.23	$11.85
TJX Jan	$1.73	-	$2.43	$2.67	$0.07	-	$2.70	$2.97	$3.86	$4.26
NKE May	$2.16	$2.51	$1.17	$2.49	$1.60	$3.56	$3.75	$3.23	$3.73	$2.16
BBY Jan	$2.56	$3.81	$3.26	$5.20	$5.75	$6.84	$9.84	$6.29	$5.68	$4.28
SBUX Sep	$1.90	$1.97	$3.24	$2.92	$0.79	$3.54	$2.83	$3.58	$3.31	$1.63
DHI Sep	$2.36	$2.74	$3.81	$4.29	$6.41	$11.41	$16.51	$13.82	$14.34	$11.57
Peer median	$2.16	$2.62	$2.84	$2.92	$1.60	$5.64	$3.75	$4.30	$3.86	$4.26

Fiscal years are lined up as each company's 10-K names them; the month next to a ticker is when its year ends. Hover a number for the XBRL line items and the filing; click it to open the filing on sec.gov. "n/m" means not meaningful: equity below zero, or a base so close to zero that the ratio says nothing. The peer median leaves out GM and needs at least three peers with the number. P/E, P/S and P/FCF at each year end appear here once the site has daily prices. What the same companies write about AI, tariffs and more →

Work on GM in a spreadsheet: Excel workbook (a sheet per section, ten years by column, charts, links to the filings) · CSV. For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/GM/export.csv") into a cell.