Planned sales, announced before they happen
7 trading plans running, 28 Form 144 notices for $702.4M
Plans running now
7
Jason R. Reiman, Jennifer L. McCalman, Rohit Grover, Steven E. Voskuil, Vero Villasenor, Deepak Bhatia, James Turoff
What HSY's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Most of these sales are routine, such as selling shares from vesting stock awards.
Trading plans
Plans adopted or ended
| Insider | What | Date | Shares | Runs to | Reported in |
|---|---|---|---|---|---|
| Jason R. Reiman Senior Vice President, Chief Supply Chain Officer |
Adopted 10b5-1 plan | May 26, 2026 | up to 3,485 | Jan 29, 2027 | 10-Q Jul 30, 2026 |
| Jennifer L. McCalman Vice President, Chief Accounting Officer |
Adopted 10b5-1 plan | May 6, 2026 | up to 1,348 | Aug 6, 2027 | 10-Q Jul 30, 2026 |
| Rohit Grover Senior Vice President, International |
Adopted 10b5-1 plan | May 5, 2026 | up to 5,000 | Dec 31, 2026 | 10-Q Jul 30, 2026 |
| Steven E. Voskuil Senior Vice President, Chief Financial Officer |
Adopted 10b5-1 plan | May 5, 2026 | up to 6,650 | Jul 30, 2027 | 10-Q Jul 30, 2026 |
| Vero Villasenor Chief Brand Officer |
Adopted 10b5-1 plan | Feb 27, 2026 | up to 689 | Dec 31, 2026 | 10-Q Apr 30, 2026 |
| Deepak Bhatia Chief Technology Officer |
Adopted 10b5-1 plan | Feb 25, 2026 | up to 5,000 | Jan 29, 2027 | 10-Q Apr 30, 2026 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted 10b5-1 plan | Feb 25, 2026 | up to 2,013 | Dec 31, 2026 | 10-Q Apr 30, 2026 |
| Jason R. Reiman Senior Vice President, Chief Supply Chain Officer |
Adopted 10b5-1 plan | Nov 18, 2025 | up to 3,485 | Aug 31, 2026 | 10-K Feb 17, 2026 |
| Rohit Grover Senior Vice President, International |
Adopted 10b5-1 plan | Nov 11, 2025 | up to 3,500 | Aug 31, 2026 | 10-K Feb 17, 2026 |
| Cordel Robbin-Coker Director |
Adopted 10b5-1 plan | Aug 1, 2025 | up to 677 | Jul 31, 2026 | 10-Q Oct 30, 2025 |
| Steven E. Voskuil Senior Vice President, Chief Financial Officer |
Adopted 10b5-1 plan | May 20, 2025 | up to 18,000 | Jul 31, 2026 | 10-Q Jul 30, 2025 |
| Christopher M. Scalia Senior Vice President, Chief Human Resources Officer and Chief Transformation Officer |
Adopted 10b5-1 plan | May 8, 2025 | up to 6,000 | May 8, 2026 | 10-Q Jul 30, 2025 |
| Michele G. Buck Chairman, President & Chief Executive Officer |
Adopted 10b5-1 plan | Feb 28, 2025 | up to 108,370 | Oct 31, 2025 | 10-Q/A Jul 3, 2025 |
| Michele G. Buck Chairman, President & Chief Executive Officer |
Adopted 10b5-1 plan | Feb 27, 2025 | up to 31,210 | Oct 31, 2025 | 10-Q/A May 20, 2025 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 3,900 | Nov 28, 2025 | 10-Q/A Jul 3, 2025 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 3,900 | Nov 28, 2025 | 10-Q/A May 20, 2025 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 3,900 | Nov 28, 2025 | 10-Q May 1, 2025 |
| Jennifer L. McCalman Vice President, Chief Accounting Officer |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 974 | Aug 28, 2025 | 10-Q/A Jul 3, 2025 |
| Jennifer L. McCalman Vice President, Chief Accounting Officer |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 974 | Aug 28, 2025 | 10-Q/A May 20, 2025 |
| Jennifer L. McCalman Vice President, Chief Accounting Officer |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 974 | Aug 28, 2025 | 10-Q May 1, 2025 |
| Rohit Grover Senior Vice President, International |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 4,000 | Dec 31, 2025 | 10-Q/A Jul 3, 2025 |
| Rohit Grover Senior Vice President, International |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 4,000 | Dec 31, 2025 | 10-Q/A May 20, 2025 |
| Rohit Grover Senior Vice President, International |
Adopted 10b5-1 plan | Feb 25, 2025 | up to 4,000 | Dec 31, 2025 | 10-Q May 1, 2025 |
| Kristin J. Riggs President, Salty Snacks |
Adopted 10b5-1 plan | May 31, 2024 | up to 9,000 | 364 days | 10-Q Aug 1, 2024 |
| Charles R. Raup President, U.S. Confection |
Adopted 10b5-1 plan | May 29, 2024 | up to 4,000 | 457 days | 10-Q Aug 1, 2024 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted 10b5-1 plan | May 29, 2024 | up to 543 | 93 days | 10-Q Aug 1, 2024 |
| Christopher M. Scalia Senior Vice President, Chief Human Resources Officer and Chief Transformation Officer |
Adopted 10b5-1 plan | May 24, 2024 | up to 5,000 | 189 days | 10-Q Aug 1, 2024 |
| Michele G. Buck President, Chief Executive Officer |
Adopted 10b5-1 plan | May 23, 2024 | up to 66,710 | – | 10-Q Aug 1, 2024 |
| Steven E. Voskuil Senior Vice President, Chief Financial Officer |
Adopted 10b5-1 plan | May 17, 2024 | up to 12,000 | 440 days | 10-Q Aug 1, 2024 |
| Jennifer L. McCalman VP, Chief Accounting Officer |
Adopted 10b5-1 plan | May 10, 2024 | up to 1,094 | 368 days | 10-Q Aug 1, 2024 |
| Jennifer L. McCalman VP, Chief Accounting Officer |
Adopted plan | Nov 3, 2023 | up to 453 | 113 days | 10-K Feb 20, 2024 |
| Charles R. Raup President, U.S. Confection |
Adopted plan | Aug 25, 2023 | up to 8,260 | 364 days | 10-Q Oct 26, 2023 |
| Rohit Grover Senior Vice President, International |
Adopted plan | Aug 8, 2023 | up to 4,200 | 210 days | 10-Q Oct 26, 2023 |
| Christopher M. Scalia Senior Vice President, Chief Human Resources Officer |
Adopted plan | May 26, 2023 | up to 4,091 | – | 10-Q Jul 27, 2023 |
| Steven E. Voskuil Senior Vice President, Chief Financial Officer |
Adopted plan | May 23, 2023 | up to 18,000 | – | 10-Q Jul 27, 2023 |
| James Turoff Senior Vice President, General Counsel and Secretary |
Adopted plan | May 12, 2023 | up to 332 | – | 10-Q Jul 27, 2023 |
| Jason R. Reiman Senior Vice President, Chief Supply Chain Officer |
Adopted plan | May 4, 2023 | up to 289 | – | 10-Q Jul 27, 2023 |
| Kristin J. Riggs President, Salty Snacks |
Adopted plan | May 3, 2023 | up to 2,745 | – | 10-Q Jul 27, 2023 |
Show the other 30 plans
From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 17 filings checked since Apr 27, 2023.
Form 144
Notices of planned sales
| Filed | Seller | Shares | Value | Shares came from | 10b5-1 plan | Form 4 sales after |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% Stockholder |
730,000 | $125.2M | Transaction | adopted Feb 6, 2026 | 230,000 shares from Sep 16, 2026 |
| Aug 6, 2026 | McCalman Jennifer Officer |
710 | $128K | Restricted Stock Vesting | adopted May 6, 2026 | 710 shares from Aug 6, 2026 |
| Aug 5, 2026 | Voskuil Steven E Officer |
950 | $171K | Restricted Stock Vesting | adopted May 5, 2026 | 950 shares from Aug 5, 2026 |
| Jul 20, 2026 | Voskuil Steven E Officer |
1,500 | $255K | Restricted Stock Vesting | adopted May 5, 2026 | 2,450 shares from Jul 20, 2026 |
| Jul 2, 2026 | Robbin-Coker Cordel Director |
124 | $22K | Restricted Stock Vesting | adopted Aug 1, 2025 | 124 shares from Jul 2, 2026 |
| Jun 18, 2026 | Voskuil Steven E Officer |
1,500 | $260K | Restricted Stock Vesting | adopted May 5, 2026 | 1,500 shares from Jun 18, 2026 |
| Jun 17, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% Stockholder |
650,000 | $115.2M | Gift | adopted Feb 6, 2026 | 210,000 shares from Jun 17, 2026 |
| May 18, 2026 | Voskuil Steven E Officer |
1,500 | $279K | Restricted Stock Vesting | adopted May 20, 2025 | 1,500 shares from May 18, 2026 |
| Apr 20, 2026 | Voskuil Steven E Officer |
1,500 | $291K | Restricted Stock Vesting | adopted May 20, 2025 | 1,500 shares from May 18, 2026 |
| Apr 2, 2026 | Robbin-Coker Cordel Director |
129 | $26K | Restricted Stock Vesting | adopted Aug 1, 2025 | none found |
| Mar 18, 2026 | Voskuil Steven E Officer |
1,500 | $325K | Restricted Stock Vesting | adopted May 20, 2025 | none found |
| Mar 16, 2026 | HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% Stockholder |
2,000,000 | $439.8M | Gift | adopted Feb 6, 2026 | none found |
| Feb 24, 2026 | Reiman Jason Officer |
2,000 | $452K | Restricted Stock Vesting | adopted Nov 18, 2025 | none found |
| Feb 24, 2026 | Grover Rohit Officer |
3,500 | $791K | Restricted Stock Vesting | adopted Nov 11, 2025 | none found |
| Feb 18, 2026 | Voskuil Steven E Officer |
1,500 | $329K | Restricted Stock Vesting | adopted May 20, 2025 | none found |
| Feb 4, 2026 | Buck Michele Former Officer |
22,727 | $4.7M | Options Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Jan 20, 2026 | Voskuil Steven E Officer |
1,500 | $298K | Restricted Stock Vesting | adopted May 20, 2025 | none found |
| Jan 14, 2026 | Buck Michele Former Officer |
22,726 | $4.5M | Option Granted 02/20/2018 | adopted Aug 20, 2025 | none found |
| Jan 13, 2026 | Buck Michele Former Officer |
22,726 | $4.4M | Option Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Jan 12, 2026 | Buck Michele Former Officer |
352 | $68K | Option Granted 02/20/2018 | adopted Aug 20, 2025 | none found |
| Jan 9, 2026 | Buck Michele Former Officer |
1,318 | $250K | Option Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Jan 5, 2026 | Robbin-Coker Cordel Director |
130 | $24K | Restricted Stock Vesting | adopted Aug 1, 2025 | none found |
| Dec 19, 2025 | Buck Michele Former Officer |
20,156 | $3.8M | Option Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Dec 18, 2025 | Buck Michele Former Officer |
200 | $38K | Options Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Dec 18, 2025 | Voskuil Steven E Officer |
1,500 | $283K | Restricted Stock Vesting | adopted May 20, 2025 | none found |
| Dec 17, 2025 | Buck Michele Former Officer |
700 | $133K | Options Granted - 02/20/2018 | adopted Aug 20, 2025 | none found |
| Nov 18, 2025 | Voskuil Steven E Officer |
1,500 | $269K | Restricted Stock Vesting | adopted May 20, 2025 | none found |
| Nov 3, 2025 | Robbin-Coker Cordel Director |
303 | $51K | Restricted Stock Vesting | adopted Aug 1, 2025 | none found |
Show the other 20 notices
From the Form 144 XML filed with the SEC, since Nov 3, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.