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NOWServiceNow

Technology · Software · NYSE

ServiceNow delivers solutions that help public and private organizations govern, secure and manage artificial intelligence and digitalize and streamline workflows to drive collaboration, productivity and better experiences across the enterprise. 10-K, Item 1

Headquarters
Santa Clara, CA
CEO
William R. McDermott
Next results
around Jan 27, 2027
Compare with peers → Embed

What NOW's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Facts only; most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans adopted or ended

3 plans still running: Gina Mastantuono, Paul Chamberlain, Jacqueline Canney.

InsiderWhatDateSharesRuns toReported in
Gina Mastantuono
President and Chief Financial Officer
Adopted 10b5-1 plan Aug 28, 2026 up to 30,000 May 18, 2027 10-Q Oct 28, 2026
The company's description
Gina Mastantuono, our President and Chief Financial Officer, adopted a trading plan on August 28, 2026. The plan, which expires May 18, 2027, provides for the sale of (i) up to 30,000 shares of our common stock and (ii) up to 100% of the net shares resulting from the vesting of 67,028 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Paul Chamberlain
member of our board of directors
Adopted 10b5-1 plan Aug 27, 2026 up to 2,700 Nov 15, 2027 10-Q Oct 28, 2026
The company's description
• Paul Chamberlain, a member of our board of directors, adopted a trading plan on August 27, 2026. The plan, which expires November 15, 2027, provides for the sale of up to 2,700 shares of our common stock.
Jacqueline Canney
Chief People and AI Enablement Officer
Adopted 10b5-1 plan May 29, 2026 up to 52,422 May 19, 2027 10-Q Jul 23, 2026
The company's description
Jacqueline Canney, our Chief People and AI Enablement Officer, adopted a trading plan on May 29, 2026. The plan, which expires May 19, 2027, provides for the sale of (i) up to $500,000 of shares of our common stock and (ii) 100% of the net shares resulting from the vesting of 52,422 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
William R. McDermott
Adopted other arrangement Feb 13, 2026 up to 52,566 – 10-Q Apr 23, 2026
The company's description
William R. McDermott, our Chief Executive Officer, terminated a trading plan on February 6, 2026. The plan, which was adopted on February 27, 2025 and was scheduled to expire May 19, 2026, previously permitted the sale of up to 100% of the net shares resulting from the vesting of 52,566 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares were net of tax withholding. In addition, on February 13, 2026, Mr. McDermott adopted a “non-Rule 10b5-1 trading arrangement,” as defined by Regulation S-K Item 408(c), by entering into a share purchase agreement with a broker that provided for the purchase of $3 million of shares of our common stock on February 27, 2026, at prevailing market prices.
Gina Mastantuono
Chief Financial Officer
Ended 10b5-1 plan Feb 6, 2026 not stated – 10-Q Apr 23, 2026
The company's description
Gina Mastantuono, our President and Chief Financial Officer, terminated a trading plan on February 6, 2026. The plan, which was adopted on August 28, 2025 and was scheduled to expire May 26, 2026, previously permitted the sale of (i) up to 3,700 shares of our common stock and (ii) up to 100% of the net shares resulting from the vesting of 13,136 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares were net of tax withholding.
Jacqueline Canney
Chief People and AI Enablement Officer
Ended 10b5-1 plan Feb 6, 2026 up to 13,248 – 10-Q Apr 23, 2026
The company's description
Jacqueline Canney, our Chief People and AI Enablement Officer, terminated a trading plan on February 6, 2026. The plan, which was adopted on February 27, 2025 and was scheduled to expire May 22, 2026, previously permitted the sale of 100% of the net shares resulting from the vesting of 13,248 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares were net of tax withholding.
Nick Tzitzon
Vice Chairman
Ended 10b5-1 plan Feb 6, 2026 up to 11,552 – 10-Q Apr 23, 2026
The company's description
Nick Tzitzon, our Vice Chairman, terminated a trading plan on February 6, 2026. The plan, which was adopted on February 28, 2025 and was scheduled to expire May 19, 2026, previously permitted the sale of (i) up to 649 shares of our common stock and (ii) 100% of the net shares resulting from the vesting of 11,552 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares were net of tax withholding.
Russell Elmer
Special Counsel
Ended 10b5-1 plan Feb 6, 2026 up to 10,523 – 10-Q Apr 23, 2026
The company's description
Russell Elmer, our Special Counsel, terminated a trading plan on February 6, 2026. The plan, which was adopted on May 21, 2025 and was scheduled to expire May 18, 2026, previously permitted the sale of (i) 110 shares of our common stock and (ii) 100% of the net shares resulting from the vesting of 10,523 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares were net of tax withholding.
Paul Fipps
President, Global Customer Operations
Adopted 10b5-1 plan Nov 19, 2025 up to 5,437 May 29, 2026 10-K Jan 29, 2026
The company's description
Paul Fipps, our President, Global Customer Operations, adopted a trading plan on November 19, 2025. The plan, which expires May 29, 2026, provides for the sale of (i) 253 shares of our common stock and (ii) 65% of the net shares resulting from the vesting of 5,437 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding. •
Paul Chamberlain
member of our board of directors
Adopted 10b5-1 plan Aug 29, 2025 up to 1,200 Aug 14, 2026 10-Q Oct 30, 2025
The company's description
• Paul Chamberlain, a member of our board of directors, adopted a trading plan on August 29, 2025. The plan, which expires August 14, 2026, provides for the sale of 1,200 shares of our common stock.
Gina Mastantuono
Chief Financial Officer
Adopted 10b5-1 plan Aug 28, 2025 up to 13,136 May 26, 2026 10-Q Oct 30, 2025
The company's description
Gina Mastantuono, our Chief Financial Officer, adopted a trading plan on August 28, 2025. The plan, which expires May 26, 2026, provides for the sale of (i) up to 3,700 shares of our common stock and (ii) up to 100% of the net shares resulting from the vesting of 13,136 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Russell Elmer
General Counsel
Adopted 10b5-1 plan May 21, 2025 up to 10,523 May 18, 2026 10-Q Jul 24, 2025
The company's description
Russell Elmer, our General Counsel, adopted a trading plan on May 21, 2025. The plan, which expires May 18, 2026, provides for the sale of (i) 110 shares of our common stock and (ii) 100% of the net shares resulting from the vesting of 10,523 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Nick Tzitzon
Vice Chairman
Adopted 10b5-1 plan Feb 28, 2025 up to 11,552 May 19, 2026 10-Q Apr 23, 2025
The company's description
Nick Tzitzon, our Vice Chairman, adopted a trading plan on February 28, 2025. The plan, which expires May 19, 2026, provides for the sale of (i) up to 649 shares of our common stock and (ii) 100% of the net shares resulting from the vesting of 11,552 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Anita Sands
member of our board of directors
Adopted 10b5-1 plan Feb 27, 2025 not stated Oct 1, 2025 10-Q Apr 23, 2025
The company's description
Anita Sands, a member of our board of directors, adopted a trading plan on February 27, 2025. The plan, which expires October 1, 2025, provides for the sale of up to $1,000,000 of shares of our common stock during the plan period.
Jacqueline Canney
Chief People and AI Enablement Officer
Adopted 10b5-1 plan Feb 27, 2025 up to 13,248 May 22, 2026 10-Q Apr 23, 2025
The company's description
Jacqueline Canney, our Chief People and AI Enablement Officer, adopted a trading plan on February 27, 2025. The plan, which expires May 22, 2026, provides for the sale of 100% of the net shares resulting from the vesting of 13,248 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Kevin McBride
Chief Accounting Officer
Adopted 10b5-1 plan Feb 27, 2025 up to 1,120 Feb 17, 2026 10-Q Apr 23, 2025
The company's description
Kevin McBride, our Chief Accounting Officer, adopted a trading plan on February 27, 2025. The plan, which expires February 17, 2026, provides for the sale of 1,120 shares of our common stock during the plan period.
William R. McDermott
Chief Executive Officer
Adopted 10b5-1 plan Feb 27, 2025 up to 52,566 May 19, 2026 10-Q Apr 23, 2025
The company's description
William R. McDermott, our Chief Executive Officer, adopted a trading plan on February 27, 2025. The plan, which expires May 19, 2026, provides for the sale of up to 100% of the net shares resulting from the vesting of 52,566 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net shares are net of tax withholding.
Teresa Briggs
member of our board of directors
Adopted 10b5-1 plan Feb 10, 2025 up to 428 May 30, 2025 10-Q Apr 23, 2025
The company's description
Teresa Briggs, a member of our board of directors, adopted a trading plan on February 10, 2025. The plan, which expires May 30, 2025, provides for the sale of 50% of the shares resulting from the vesting of 428 restricted stock units during the plan period, subject to certain vesting conditions.
Frederic Luddy
member of our board of directors
Adopted 10b5-1 plan Nov 26, 2024 up to 428 May 30, 2025 10-K Jan 30, 2025
The company's description
Frederic Luddy, a member of our board of directors, adopted a trading plan on November 26, 2024. The plan, which expires May 30, 2025, provides for the sale of 100% of the net vested shares resulting from the vesting of 428 restricted stock units during the plan period, subject to certain vesting conditions.
Gina Mastantuono
Chief Financial Officer
Adopted 10b5-1 plan Nov 22, 2024 up to 14,467 Oct 31, 2025 10-K Jan 30, 2025
The company's description
Gina Mastantuono, our Chief Financial Officer, adopted a trading plan on November 22, 2024. The plan, which expires October 31, 2025, provides for the sale of (i) up to 352 shares of our common stock and (ii) up to 80% of the net vested shares resulting from the vesting of 14,467 restricted stock units and performance-based restricted stock units during the plan period, subject to certain vesting conditions. Net vested shares are net of tax withholding.
Larry Quinlan
member of our board of directors
Adopted 10b5-1 plan Nov 1, 2024 up to 830 Apr 30, 2025 10-K Jan 30, 2025
The company's description
Larry Quinlan, a member of our board of directors, adopted a trading plan on November 1, 2024. The plan, which expires April 30, 2025, provides for the sale of 830 shares of our common stock during the plan period.
Paul Chamberlain
member of our board of directors
Adopted 10b5-1 plan Aug 30, 2024 up to 300 Aug 30, 2025 10-Q Oct 24, 2024
The company's description
Paul Chamberlain, a member of our board of directors, adopted a trading plan on August 30, 2024. The plan, which expires August 30, 2025, provides for the sale of (i) 900 shares of our common stock and (ii) 100% of the net vested shares resulting from the vesting of 300 restricted stock units during the plan period and subject to certain vesting conditions.
Anita Sands
member of our board of directors
Adopted 10b5-1 plan Aug 26, 2024 up to 214 May 30, 2025 10-Q Oct 24, 2024
The company's description
Anita Sands, a member of our board of directors, adopted a trading plan on August 26, 2024. The plan, which expires May 30, 2025, provides for the sale of (i) 2,229 shares of our common stock, (ii) up to 50% of the net vested shares from the vesting of 428 restricted stock units and (iii) up to 100% of the net vested shares resulting from the vesting of 214 restricted stock units, in each case, during the plan period and subject to certain vesting conditions.
William R. McDermott
Chief Executive Officer
Adopted 10b5-1 plan Aug 19, 2024 up to 15,892 Aug 7, 2025 10-Q Oct 24, 2024
The company's description
William R. McDermott, our Chief Executive Officer, adopted a trading plan on August 19, 2024. The plan, which expires August 7, 2025, provides for the sale of up to 21,972 shares of our common stock during the plan period. The plan also provides for the sale of up to 100% of the net vested shares resulting from the vesting of 15,892 restricted stock units and performance stock units during the plan period and subject to certain vesting conditions. Net vested shares are net of tax withholding.
Paul Smith
Chief Commercial Officer
Adopted 10b5-1 plan Aug 13, 2024 up to 7,902 May 20, 2025 10-Q Oct 24, 2024
The company's description
Paul Smith, our Chief Commercial Officer, adopted a trading plan on August 13, 2024. The plan, which expires May 20, 2025, provides for the sale of 1,153 shares of our common stock during the plan period. The plan also provides for the sale of (i) up to 50% of the net vested shares resulting from the vesting of 10,757 restricted stock units and performance stock units, (ii) up to 15% of the gross vested shares resulting from the vesting of 1,019 restricted stock units and (iii) up to 100% of the net vested shares resulting from the vesting of 7,902 restricted stock units and performance stock units, in each case, during the plan period and subject to certain vesting conditions. Net vested shares are net of tax withholding.
Russell Elmer
General Counsel
Adopted 10b5-1 plan Aug 13, 2024 up to 9,149 May 20, 2025 10-Q Oct 24, 2024
The company's description
Russell Elmer, our General Counsel, adopted a trading plan on August 13, 2024. The plan, which expires May 20, 2025, provides for the sale of 2,511 shares of our common stock during the plan period. The plan also provides for the sale of up to 100% of the net vested shares resulting from the vesting of 9,149 restricted stock units and performance stock units during the plan period and subject to certain vesting conditions. Net vested shares are net of tax withholding.
Chris Bedi
Chief Digital Information Officer
Adopted 10b5-1 plan Feb 29, 2024 up to 8,781 446 days 10-Q May 6, 2024
The company's description
Chris Bedi, our Chief Digital Information Officer, adopted a trading plan on February 29, 2024. The plan, which expires May 20, 2025, provides for the sale of (i) 4,000 shares of our common stock, (ii) 33.34% of the (net) shares resulting from the vesting of 8,766 additional (gross) shares of our common stock during the plan period and (iii) 66.68% of the (net) shares resulting from the vesting of 8,781 additional (gross) shares of our common stock during the plan period, subject to adjustment based on the achievement of performance conditions (net shares are net of tax withholding).
Kevin McBride
Chief Accounting Officer
Adopted 10b5-1 plan Feb 29, 2024 up to 400 – 10-Q May 6, 2024
The company's description
Kevin McBride, our Chief Accounting Officer, adopted a trading plan on February 29, 2024. The plan, which expires February 14, 2025, provides for the sale of 400 shares of our common stock.
Nick Tzitzon
Chief Strategy and Corporate Affairs Officer
Adopted 10b5-1 plan Feb 29, 2024 up to 7,992 456 days 10-Q May 6, 2024
The company's description
Nick Tzitzon, our Chief Strategy and Corporate Affairs Officer, adopted a trading plan on February 29, 2024. The plan, which expires May 30, 2025, provides for the sale of (i) 2,000 shares of our common stock, and (ii) 100% of the (net) shares resulting from the vesting of 7,992 additional (gross) shares of our common stock during the plan period, subject to adjustment based on the achievement of performance conditions (net shares are net of tax withholding).
Gina Mastantuono
Chief Financial Officer
Adopted 10b5-1 plan Feb 27, 2024 up to 6,662 339 days 10-Q May 6, 2024
The company's description
Gina Mastantuono, our Chief Financial Officer, adopted a trading plan on February 27, 2024. The plan, which expires January 31, 2025, provides for the sale of (i) 3,028 shares of our common stock, and (ii) 8.59% of the (gross) shares resulting from the vesting of 6,662 additional (gross) shares of our common stock during the plan period.
Jacqueline Canney
Chief People Officer
Adopted 10b5-1 plan Feb 27, 2024 up to 11,924 451 days 10-Q May 6, 2024
The company's description
Jacqueline Canney, our Chief People Officer, adopted a trading plan on February 27, 2024. The plan, which expires May 23, 2025, provides for the sale of 100% of the (net) shares resulting from the vesting of 11,924 additional (gross) shares of our common stock during the plan period, subject to adjustment based on the achievement of performance conditions (net shares are net of tax withholding).
Russell Elmer
General Counsel
Ended 10b5-1 plan Feb 20, 2024 up to 11,944 351 days 10-Q May 6, 2024
The company's description
Russell Elmer, our General Counsel, terminated his trading plan on February 20, 2024, effective immediately. The trading plan previously permitted the sale of 100% of the (net) shares resulting from the vesting of 11,944 additional (gross) shares of our common stock during the plan period (net shares are net of tax withholding).
Russell Elmer
General Counsel
Adopted 10b5-1 plan Nov 22, 2023 up to 11,944 366 days 10-K Jan 25, 2024
The company's description
Russell Elmer, our General Counsel, adopted a trading plan on November 22, 2023. The plan, which expires November 22, 2024, provides for the sale of 100% of the (net) shares resulting from the vesting of 11,944 additional (gross) shares of our common stock during the plan period (net shares are net of tax withholding).
Frederic Luddy
member of our board of directors
Adopted 10b5-1 plan Nov 21, 2023 up to 598 199 days 10-K Jan 25, 2024
The company's description
Frederic Luddy, a member of our board of directors, adopted a trading plan on November 21, 2023. The plan, which expires June 7, 2024, provides for the sale of 100% of the (net) shares resulting from the vesting of 598 additional (gross) shares of our common stock during the plan period (net shares are net of tax withholding).
William R. McDermott
Chief Executive Officer
Adopted 10b5-1 plan Aug 31, 2023 up to 9,986 537 days 10-Q Oct 26, 2023
The company's description
William R. McDermott, our Chief Executive Officer, adopted a trading plan on August 31, 2023. The plan, which expires February 18, 2025, provides for the sale of (i) 30,489 shares of our common stock and (ii) 100% of the (net) shares resulting from the vesting of 9,986 additional (gross) shares of our common stock during the plan period (net shares are net of tax withholding).
Paul E. Chamberlain
board of directors,
Adopted 10b5-1 plan Aug 21, 2023 up to 540 379 days 10-Q Oct 26, 2023
The company's description
Paul E. Chamberlain, a member of our board of directors, adopted a trading plan on August 21, 2023. The plan, which expires September 3, 2024, provides for the sale of 540 shares of our common stock.
Gina Mastantuono
Chief Financial Officer
Adopted 10b5-1 plan Jul 28, 2023 up to 8,019 301 days 10-Q Oct 26, 2023
The company's description
Gina Mastantuono, our Chief Financial Officer, adopted a trading plan on July 28, 2023. The plan, which expires May 24, 2024, provides for the sale of (i) 317 shares of our common stock and (ii) 100% of the (net) shares resulting from the vesting of 8,019 additional (gross) shares of our common stock during the plan period (net shares are net of tax withholding).

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 15 filings checked since Apr 27, 2023.

Form 144 notices of planned sales

FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Nov 9, 2026 Canney Jacqueline P
Officer
1,289 $131,091 Restricted Stock Vesting adopted May 29, 2026 none found
Aug 31, 2026 Fipps Paul
Officer
2,034 $300,777 Restricted Stock Vesting none given 2,034 shares from Aug 31, 2026
Aug 28, 2026 Canney Jacqueline P
Officer
7,847 $1,082,886 Restricted Stock Vesting adopted May 29, 2026 7,847 shares from Aug 28, 2026
Aug 27, 2026 PAUL EDWARD CHAMBERLAIN
Director
2,700 $365,851 Restricted Stock Vesting Under a Registered Plan none given 2,700 shares from Aug 27, 2026
May 28, 2026 Briggs Teresa
Director
1,595 $173,376 Restricted Stock Vesting none given 1,595 shares from May 28, 2026
May 18, 2026 Fipps Paul
Officer
1,048 $103,238 Restricted Stock Vesting adopted Nov 19, 2025 1,048 shares from May 18, 2026
May 14, 2026 Sands Anita M
Director
16,445 $1,482,407 Restricted Stock Vesting; Stock Option Exercise none given 16,445 shares from May 14, 2026
May 14, 2026 PAUL CHAMBERLAIN
Director
3,000 $261,150 Restricted Stock Units adopted Aug 29, 2025 1,500 shares from May 14, 2026
May 8, 2026 Fipps Paul
Officer
151 $13,661 Restricted Stock Vesting adopted Nov 19, 2025 1,199 shares from May 8, 2026
May 7, 2026 Tzitzon Nicholas
Officer
18,000 $1,695,447 Restricted Stock Vesting none given none found
Apr 24, 2026 Canney Jacqueline P
Officer
8,927 $799,868 Restricted Stock Vesting none given 8,927 shares from Apr 24, 2026
Feb 23, 2026 Fipps Paul
Officer
3,696 $376,142 Restricted Stock Vesting adopted Nov 19, 2025 none found
Feb 18, 2026 Fipps Paul
Officer
9,641 $1,021,271 Restricted Stock Vesting adopted Nov 19, 2025 none found
Feb 12, 2026 PAUL CHAMBERLAIN
Director
1,200 $120,696 Restricted Stock Units adopted Aug 29, 2025 none found
Dec 5, 2025 Mastantuono Gina
Officer
415 $352,750 Restricted Stock Vesting adopted Aug 28, 2025 none found
Nov 28, 2025 Jackson Lawrence
Director
265 $214,708 Restricted Stock Vesting none given none found
Nov 28, 2025 Mastantuono Gina
Officer
417 $336,936 Restricted Stock Vesting adopted Aug 28, 2025 none found
Nov 28, 2025 PAUL EDWARD CHAMBERLAIN
Director
600 $481,632 Restricted Stock Units adopted Aug 29, 2025 none found
Nov 18, 2025 Fipps Paul
Officer
305 $249,353 Restricted Stock Vesting none given none found
Nov 18, 2025 ELMER RUSSELL S
Officer
81 $66,993 Restricted Stock Vesting adopted May 21, 2025 none found
Nov 18, 2025 Tzitzon Nicholas
Officer
522 $431,736 Restricted Stock Vesting adopted Feb 28, 2025 none found
Nov 18, 2025 Canney Jacqueline P
Officer
94 $77,746 Restricted Stock Vesting adopted Feb 27, 2025 none found
Nov 17, 2025 Canney Jacqueline P
Officer
145 $122,803 Restricted Stock Vesting adopted Feb 27, 2025 none found
Nov 17, 2025 ELMER RUSSELL S
Officer
110 $93,161 Restricted Stock Vesting adopted May 21, 2025 none found
Nov 13, 2025 ELMER RUSSELL S
Officer
62 $52,848 Restricted Stock Vesting adopted May 21, 2025 none found
Nov 13, 2025 Canney Jacqueline P
Officer
66 $56,257 Restricted Stock Vesting adopted Feb 27, 2025 none found
Nov 10, 2025 Canney Jacqueline P
Officer
257 $222,012 Restricted Stock Vesting adopted Feb 27, 2025 none found
Nov 10, 2025 ELMER RUSSELL S
Officer
191 $164,997 Restricted Stock Vesting adopted May 21, 2025 none found

From the Form 144 XML filed with the SEC, since Nov 10, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

Work on NOW in a spreadsheet: Excel workbook (a sheet per section, ten years by column, charts, links to the filings) · CSV. For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/NOW/export.csv") into a cell.