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PFGPrincipal Financial Group

Financials · Health Insurance · Nasdaq
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Planned sales, announced before they happen

3 trading plans running, 22 Form 144 notices for $35.2M

10-Q, 10-K and Form 144
Plans running now
3
Kathleen Kay, Amy C. Friedrich, Kamal Bhatia
Plans adoptedList ↓
6
reported since May 3, 2023
Form 144 noticesList ↓
22
$35.2M the sellers expected to sell

What PFG's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans

Plans adopted or ended

XBRL, 10-Q and 10-K
InsiderWhatDateSharesRuns toReported in
Kathleen Kay
Executive Vice President and Chief Information Officer
Adopted 10b5-1 plan Sep 2, 2026 up to 17,253 Apr 30, 2027 10-Q Oct 29, 2026
What the company wrote
On September 2, 2026, Kathleen Kay, Executive Vice President and Chief Information Officer, adopted a Rule 10b5-1 trading arrangement that is intended to satisfy the affirmative defense of Rule 10b5- 1(c) for the sale of up to 17,253 shares of the Company’s common stock until April 30, 2027.
Amy C. Friedrich
President
Adopted 10b5-1 plan May 8, 2026 up to 55,680 Feb 25, 2028 10-Q Jul 29, 2026
What the company wrote
On May 8, 2026, Amy C. Friedrich, President, Benefits and Protection adopted a Rule 10b5-1 trading arrangement that is intended to satisfy the affirmative defense of Rule 10b5- 1(c) for the sale of up to 55,680 shares (including stock options to the extent exercised for share purchases) of the Company’s common stock until February 25, 2028.
Kamal Bhatia
President and Chief Executive Officer
Adopted 10b5-1 plan May 14, 2025 up to 37,225 Mar 31, 2027 10-Q Jul 30, 2025
What the company wrote
On May 14, 2025, Kamal Bhatia, President and Chief Executive Officer - Principal Asset Management, adopted a Rule 10b5 - 1 trading arrangement that is intended to satisfy the affirmative defense of Rule 10b5 - 1 (c) for the sale, by March 31, 2027, of up to (i) 2,921 shares of the Company’s common stock and (ii) the net shares received upon vesting after tax withholding from eighty percent of a restricted stock unit for 15,954 shares and eighty percent of a performance - based stock unit for a target number of 37,225 shares, plus all dividend equivalent units earned thereon.
Kenneth McCullum
Executive Vice President and Chief Risk Officer
Adopted 10b5-1 plan Mar 13, 2025 up to 5,968 Mar 31, 2026 10-Q Apr 30, 2025
What the company wrote
On March 13, 2025, Kenneth McCullum, Executive Vice President and Chief Risk Officer, adopted a Rule 10b5-1 trading arrangement that is intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale, by March 31, 2026, of up to (i) 5,130 shares of our common stock underlying stock options to the extent exercised for share purchases and (ii) the net shares received upon vesting after tax withholding from a restricted stock unit for 2,558 shares and a performance-based stock unit for a target number of 5,968 shares, plus all dividend equivalent units earned thereon.
Kamal Bhatia
President and Chief Executive Officer – Principal Asset Management
Adopted 10b5-1 plan Nov 11, 2024 up to 1,657 Mar 31, 2026 10-K Feb 19, 2025
What the company wrote
On November 11, 2024, Kamal Bhatia, President and Chief Executive Officer – Principal Asset Management, adopted a Rule 10b5-1 trading arrangement that is intended to satisfy the affirmative defense of Rule 10b5-1(c) for the sale of up to 1,657 shares of our common stock until March 31, 2026.
Kenneth McCullum
Executive Vice President and Chief Risk Officer
Ended 10b5-1 plan Sep 4, 2024 up to 6,544 – 10-Q Oct 30, 2024
What the company wrote
On September 4, 2024, Kenneth McCullum, Executive Vice President and Chief Risk Officer, terminated a Rule 10b5-1 trading arrangement intended to satisfy the affirmative defense of Rule 10b5-1(c) that was originally adopted on March 8, 2024, for the sale of up to 6,544 shares (including stock options to the extent exercised for share purchases) of our common stock until September 4, 2025.
Kenneth McCullum
Executive Vice President and Chief Risk Officer
Adopted 10b5-1 plan Mar 8, 2024 up to 6,544 – 10-Q May 1, 2024
Ms. Strable-Soethout and her spouse
Executive Vice President and Chief Financial Officer
Ended 10b5-1 plan Feb 28, 2024 up to 220,400 – 10-Q May 1, 2024

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 15 filings checked since May 3, 2023.

Form 144

Notices of planned sales

Form 144 XML, SEC
FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Nov 4, 2026 CHRISTOPHER J LITTLEFIELD
Officer
51,285 $6.0M Exercise of Options Under a Registered Plan none given none found
Sep 3, 2026 DEANNA STRABLE-SOETHOUT
Officer
55,140 $6.1M Exercise of Stock Options adopted Feb 28, 2024 none found
Aug 7, 2026 AMY FRIEDRICH
Officer
35,680 $4.1M Exercise of Stock Options adopted May 8, 2026 none found
Jun 12, 2026 DEANNA STRABLE-SOETHOUT
Officer
30,708 $3.4M Exercise of Stock Options adopted Feb 28, 2024 none found
Jun 11, 2026 DEANNA STRABLE-SOETHOUT
Officer
19,767 $2.2M Exercise of Stock Options adopted Feb 28, 2024 none found
May 21, 2026 WEE YEE CHEONG
Officer
7,534 $777K Restricted stock vesting under a registered plan none given 7,534 shares from May 21, 2026
May 20, 2026 WEE YEE CHEONG
Officer
3,211 $331K Restricted stock vesting under a registered plan none given 10,745 shares from May 20, 2026
May 1, 2026 WEE YEE CHEONG
Officer
9,183 $930K Restricted stock vesting under a registered plan none given 19,928 shares from May 1, 2026
Apr 30, 2026 WEE YEE CHEONG
Officer
4,737 $478K Restricted stock vesting under a registered plan none given 24,665 shares from Apr 30, 2026
Apr 29, 2026 WEE YEE CHEONG
Officer
1,080 $109K Restricted stock vesting under a registered plan none given 25,745 shares from Apr 29, 2026
Apr 28, 2026 GEORGE DJURASOVIC
Officer
2,571 $259K Restricted stock vesting under a registered plan none given 2,572 shares from Apr 28, 2026
Mar 2, 2026 KAMAL BHATIA
Officer
2,899 $277K Restricted Stock Units adopted May 14, 2025 none found
Mar 2, 2026 KEN MCCULLUM
Officer
1,616 $154K Restricted Stock Units adopted Mar 13, 2025 none found
Feb 25, 2026 KEN MCCULLUM
Officer
3,071 $291K Performance Stock Units adopted Mar 13, 2025 none found
Feb 25, 2026 KAMAL BHATIA
Officer
5,570 $528K Performance Stock Units adopted May 14, 2025 none found
Jan 29, 2026 DEANNA STRABLE-SOETHOUT
Officer
16,640 $1.6M Performance Stock Units adopted Feb 28, 2024 none found
Jan 22, 2026 DWIGHT SOETHOUT
Officer
8,025 $731K Restricted Stock Units adopted Feb 28, 2024 none found
Jan 8, 2026 DWIGHT SOETHOUT
Officer
300 $27K Restricted Stock Units adopted Feb 28, 2024 none found
Dec 18, 2025 DEANNA STRABLE-SOETHOUT
Officer
68,040 $6.1M Exercise of Stock Options adopted Feb 28, 2024 none found
Dec 10, 2025 KEN MCCULLUM
Officer
5,130 $453K Exercise of Stock Options adopted Mar 13, 2025 none found
Dec 10, 2025 KAMAL BHATIA
Officer
2,921 $258K Restricted Stock Units adopted May 14, 2025 none found
Nov 12, 2025 WEE YEE CHEONG
Officer
1,887 $160K Restricted stock vesting under a registered plan none given none found
Show the other 14 notices

From the Form 144 XML filed with the SEC, since Nov 12, 2025. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

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