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TSCOTractor Supply

Consumer discretionary · Home Improvement Retail · Nasdaq

Tractor Supply Company (the “Company” or “Tractor Supply” or “we” or “our” or “us”) is the largest rural lifestyle retailer in the United States (“U.S.”). 10-K, Item 1

Headquarters
Brentwood, TN
CEO
III Harry A. Lawton
Next results
around Jan 28, 2027
Compare with peers → Embed

What TSCO's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Facts only; most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans adopted or ended

2 plans still running: Kurt Barton, Denise Jackson.

InsiderWhatDateSharesRuns toReported in
Kurt Barton
Executive Vice President, Chief Financial Officer and Treasurer
Adopted 10b5-1 plan May 13, 2026 up to 185,675 Feb 3, 2028 10-Q Aug 6, 2026
The company's description
On May 13, 2026, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 195,185 shares of the Company’s common stock, including the sale of up to 185,675 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on August 20, 2026 and will terminate on the earlier of the date all the shares under the plan are sold or February 3, 2028.
Denise Jackson
Director of the Company
Adopted 10b5-1 plan Feb 13, 2026 up to 3,213 Feb 12, 2027 10-Q May 7, 2026
The company's description
On February 13, 2026, Denise Jackson, a Director of the Company, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Ms. Jackson’s 10b5-1 Plan provides for the potential sale of up to 3,213 shares of the Company’s common stock. The plan commences on May 15, 2026 and will terminate on the earlier of the date all the shares under the plan are sold or February 12, 2027.
Noni Ellison McKee
Company’s Senior Vice President, General Counsel and Corporate Secretary
Adopted 10b5-1 plan Aug 5, 2025 up to 18,035 May 8, 2026 10-Q Nov 6, 2025
The company's description
On August 5, 2025, Noni Ellison McKee, the Company’s Senior Vice President, General Counsel and Corporate Secretary, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Ms. Ellison McKee’s 10b5-1 Plan provides for the potential sale of up to 18,035 shares of the Company’s common stock including shares that Ms. Ellison McKee may acquire upon exercise of options. The plan commences on November 10, 2025 and will terminate on the earlier of (i) the date all the shares under the plan are sold or (ii) May 8, 2026.
Noni Ellison
Senior Vice President — General Counsel and Corporate Secretary
Adopted 10b5-1 plan Feb 21, 2025 up to 5,200 Dec 31, 2025 10-Q May 8, 2025
The company's description
On February 21, 2025, Noni Ellison, the Company’s Senior Vice President — General Counsel and Corporate Secretary, entered into a 10b5-1 Plan. Ms. Ellison’s 10b5-1 Plan provides for the potential sale of up to 5,200 shares of the Company’s common stock. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or December 31, 2025.
Robert Mills
Chief Technology, Digital Commerce, and Strategy Officer
Adopted 10b5-1 plan Feb 21, 2025 up to 87,250 Dec 31, 2025 10-Q May 8, 2025
The company's description
On February 21, 2025, Robert Mills, the Company’s Chief Technology, Digital Commerce, and Strategy Officer, entered into a 10b5-1 Plan. Mr. Mills’ 10b5-1 Plan provides for the potential sale of up to 87,250 shares of the Company’s common stock that Mr. Mills may acquire upon exercise of options. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or December 31, 2025.
Kurt Barton
Executive Vice President
Adopted 10b5-1 plan Feb 20, 2025 up to 168,195 Apr 27, 2026 10-Q May 8, 2025
The company's description
On February 20, 2025, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a 10b5-1 Plan. Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 189,725 shares of the Company’s common stock, including the sale of up to 168,195 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or April 27, 2026.
Denise Jackson
Director
Adopted 10b5-1 plan Feb 14, 2025 up to 10,345 Oct 24, 2025 10-Q May 8, 2025
The company's description
On February 14, 2025, Denise Jackson, a Director of the Company, entered into a10b5-1 Plan. Ms. Jackson’s 10b5-1 Plan provides for the potential sale of up to 10,345 shares of the Company’s common stock. The plan commences on May 19, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025.
J. Seth Estep
Chief Merchandising Officer
Adopted 10b5-1 plan Feb 11, 2025 up to 92,455 Oct 24, 2025 10-Q May 8, 2025
The company's description
On February 11, 2025, J. Seth Estep, the Company’s Chief Merchandising Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Estep’s 10b5-1 Plan provides for the potential sale of up to 92,455 shares of the Company’s common stock that Mr. Estep may acquire upon exercise of options. The plan commences on May 19, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025.
Kurt Barton
Executive Vice President, Chief Financial Officer and Treasurer
Adopted 10b5-1 plan May 8, 2024 up to 23,532 436 days 10-Q Aug 8, 2024
The company's description
On May 8, 2024, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 40,901 shares of the Company’s common stock, including the sale of up to 23,532 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on August 14, 2024 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025.
Colin Yankee
EVP, Chief Supply Chain Officer
Adopted 10b5-1 plan Nov 10, 2023 up to 4,753 245 days 10-K Feb 23, 2024
The company's description
On November 10, 2023, Colin Yankee, the Company’s EVP, Chief Supply Chain Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Yankee’s 10b5-1 Plan provides for the potential sale of up to 9,316 shares of the Company’s common stock, including the sale of up to 4,753 shares of the Company’s common stock that Mr. Yankee may acquire upon exercise of options. The plan commences on February 28, 2024 and terminates on the earlier of the date all the shares under the plan are sold and October 30, 2024.

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 15 filings checked since Apr 27, 2023.

Form 144 notices of planned sales

FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Aug 5, 2026 Yankee Colin
Former Officer
33,364 $1,108,137 Restricted Stock Vesting none given none found
Feb 13, 2026 Yankee Colin
Officer
11,170 $618,264 Option Granted - 02/05/2024; Option Granted - 02/08/2023 none given none found
Feb 11, 2026 Mills Robert D
Officer
62,950 $3,406,702 Option Granted - 02/03/2021; Option Granted - 02/09/2022 none given none found
Feb 11, 2026 Estep Jonathan S
Officer
59,745 $3,227,979 Option Granted - 02/03/2021 none given none found
Feb 10, 2026 Barton Kurt D
Officer
1,884 $101,378 Restricted Stock Vesting adopted Feb 20, 2025 none found
Feb 6, 2026 Barton Kurt D
Officer
1,929 $104,050 Restricted Stock Vesting adopted Feb 20, 2025 none found
Feb 3, 2026 Lawton III Harry A
Officer, Director
84,670 $4,501,057 Restricted Stock Vesting none given none found

From the Form 144 XML filed with the SEC, since Feb 3, 2026. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

Work on TSCO in a spreadsheet: Excel workbook (a sheet per section, ten years by column, charts, links to the filings) · CSV. For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/TSCO/export.csv") into a cell.