TSCOTractor Supply
Tractor Supply Company (the “Company” or “Tractor Supply” or “we” or “our” or “us”) is the largest rural lifestyle retailer in the United States (“U.S.”). 10-K, Item 1
- Headquarters
- Brentwood, TN
- CEO
- III Harry A. Lawton
- Next results
- around Jan 28, 2027
What TSCO's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Facts only; most of these sales are routine, such as selling shares from vesting stock awards.
Trading plans adopted or ended
2 plans still running: Kurt Barton, Denise Jackson.
| Insider | What | Date | Shares | Runs to | Reported in |
|---|---|---|---|---|---|
| Kurt Barton Executive Vice President, Chief Financial Officer and Treasurer |
Adopted 10b5-1 plan | May 13, 2026 | up to 185,675 | Feb 3, 2028 | 10-Q Aug 6, 2026 |
The company's descriptionOn May 13, 2026, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 195,185 shares of the Company’s common stock, including the sale of up to 185,675 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on August 20, 2026 and will terminate on the earlier of the date all the shares under the plan are sold or February 3, 2028. | |||||
| Denise Jackson Director of the Company |
Adopted 10b5-1 plan | Feb 13, 2026 | up to 3,213 | Feb 12, 2027 | 10-Q May 7, 2026 |
The company's descriptionOn February 13, 2026, Denise Jackson, a Director of the Company, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Ms. Jackson’s 10b5-1 Plan provides for the potential sale of up to 3,213 shares of the Company’s common stock. The plan commences on May 15, 2026 and will terminate on the earlier of the date all the shares under the plan are sold or February 12, 2027. | |||||
| Noni Ellison McKee Company’s Senior Vice President, General Counsel and Corporate Secretary |
Adopted 10b5-1 plan | Aug 5, 2025 | up to 18,035 | May 8, 2026 | 10-Q Nov 6, 2025 |
The company's descriptionOn August 5, 2025, Noni Ellison McKee, the Company’s Senior Vice President, General Counsel and Corporate Secretary, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Ms. Ellison McKee’s 10b5-1 Plan provides for the potential sale of up to 18,035 shares of the Company’s common stock including shares that Ms. Ellison McKee may acquire upon exercise of options. The plan commences on November 10, 2025 and will terminate on the earlier of (i) the date all the shares under the plan are sold or (ii) May 8, 2026. | |||||
| Noni Ellison Senior Vice President — General Counsel and Corporate Secretary |
Adopted 10b5-1 plan | Feb 21, 2025 | up to 5,200 | Dec 31, 2025 | 10-Q May 8, 2025 |
The company's descriptionOn February 21, 2025, Noni Ellison, the Company’s Senior Vice President — General Counsel and Corporate Secretary, entered into a 10b5-1 Plan. Ms. Ellison’s 10b5-1 Plan provides for the potential sale of up to 5,200 shares of the Company’s common stock. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or December 31, 2025. | |||||
| Robert Mills Chief Technology, Digital Commerce, and Strategy Officer |
Adopted 10b5-1 plan | Feb 21, 2025 | up to 87,250 | Dec 31, 2025 | 10-Q May 8, 2025 |
The company's descriptionOn February 21, 2025, Robert Mills, the Company’s Chief Technology, Digital Commerce, and Strategy Officer, entered into a 10b5-1 Plan. Mr. Mills’ 10b5-1 Plan provides for the potential sale of up to 87,250 shares of the Company’s common stock that Mr. Mills may acquire upon exercise of options. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or December 31, 2025. | |||||
| Kurt Barton Executive Vice President |
Adopted 10b5-1 plan | Feb 20, 2025 | up to 168,195 | Apr 27, 2026 | 10-Q May 8, 2025 |
The company's descriptionOn February 20, 2025, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a 10b5-1 Plan. Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 189,725 shares of the Company’s common stock, including the sale of up to 168,195 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on May 23, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or April 27, 2026. | |||||
| Denise Jackson Director |
Adopted 10b5-1 plan | Feb 14, 2025 | up to 10,345 | Oct 24, 2025 | 10-Q May 8, 2025 |
The company's descriptionOn February 14, 2025, Denise Jackson, a Director of the Company, entered into a10b5-1 Plan. Ms. Jackson’s 10b5-1 Plan provides for the potential sale of up to 10,345 shares of the Company’s common stock. The plan commences on May 19, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025. | |||||
| J. Seth Estep Chief Merchandising Officer |
Adopted 10b5-1 plan | Feb 11, 2025 | up to 92,455 | Oct 24, 2025 | 10-Q May 8, 2025 |
The company's descriptionOn February 11, 2025, J. Seth Estep, the Company’s Chief Merchandising Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Estep’s 10b5-1 Plan provides for the potential sale of up to 92,455 shares of the Company’s common stock that Mr. Estep may acquire upon exercise of options. The plan commences on May 19, 2025 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025. | |||||
| Kurt Barton Executive Vice President, Chief Financial Officer and Treasurer |
Adopted 10b5-1 plan | May 8, 2024 | up to 23,532 | 436 days | 10-Q Aug 8, 2024 |
The company's descriptionOn May 8, 2024, Kurt Barton, the Company’s Executive Vice President, Chief Financial Officer and Treasurer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Barton’s 10b5-1 Plan provides for the potential sale of up to 40,901 shares of the Company’s common stock, including the sale of up to 23,532 shares of the Company’s common stock that Mr. Barton may acquire upon exercise of options. The plan commences on August 14, 2024 and will terminate on the earlier of the date all the shares under the plan are sold or October 24, 2025. | |||||
| Colin Yankee EVP, Chief Supply Chain Officer |
Adopted 10b5-1 plan | Nov 10, 2023 | up to 4,753 | 245 days | 10-K Feb 23, 2024 |
The company's descriptionOn November 10, 2023, Colin Yankee, the Company’s EVP, Chief Supply Chain Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (a “10b5-1 Plan”). Mr. Yankee’s 10b5-1 Plan provides for the potential sale of up to 9,316 shares of the Company’s common stock, including the sale of up to 4,753 shares of the Company’s common stock that Mr. Yankee may acquire upon exercise of options. The plan commences on February 28, 2024 and terminates on the earlier of the date all the shares under the plan are sold and October 30, 2024. | |||||
From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 15 filings checked since Apr 27, 2023.
Form 144 notices of planned sales
| Filed | Seller | Shares | Value | Shares came from | 10b5-1 plan | Form 4 sales after |
|---|---|---|---|---|---|---|
| Aug 5, 2026 | Yankee Colin Former Officer |
33,364 | $1,108,137 | Restricted Stock Vesting | none given | none found |
| Feb 13, 2026 | Yankee Colin Officer |
11,170 | $618,264 | Option Granted - 02/05/2024; Option Granted - 02/08/2023 | none given | none found |
| Feb 11, 2026 | Mills Robert D Officer |
62,950 | $3,406,702 | Option Granted - 02/03/2021; Option Granted - 02/09/2022 | none given | none found |
| Feb 11, 2026 | Estep Jonathan S Officer |
59,745 | $3,227,979 | Option Granted - 02/03/2021 | none given | none found |
| Feb 10, 2026 | Barton Kurt D Officer |
1,884 | $101,378 | Restricted Stock Vesting | adopted Feb 20, 2025 | none found |
| Feb 6, 2026 | Barton Kurt D Officer |
1,929 | $104,050 | Restricted Stock Vesting | adopted Feb 20, 2025 | none found |
| Feb 3, 2026 | Lawton III Harry A Officer, Director |
84,670 | $4,501,057 | Restricted Stock Vesting | none given | none found |
From the Form 144 XML filed with the SEC, since Feb 3, 2026. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.
Work on TSCO in a spreadsheet:
Excel workbook (a sheet per section, ten years by column, charts, links to the filings) ·
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