AAPLApple Inc.
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. 10-K, Item 1
- Employees
- 167,000
- Headquarters
- Cupertino, CA
- CEO
- John Ternus
- Next results
- around Jan 28, 2027
13 paragraphs in Risk Factors of the 10-K filed Nov 3, 2026 with nothing like them in the 10-K filed Oct 31, 2025. Quoted exactly. Paragraphs that were only edited are under 10-K change.
Compared with the Risk Factors in the latest 10-K of the other 74 Technology companies: a paragraph with at least half its words the same at another company is called similar, and the companies are listed under it. A paragraph most of them have is marked boilerplate. No line means no other company has one like it. This counts text; it does not say how serious a risk is.
The Company competes with a number of companies in the development and deployment of artificial intelligence and has made significant investments in building artificial intelligence features and related infrastructure across its products and services. Failure to successfully develop, deploy or differentiate artificial intelligence capabilities, or to do so as quickly or cost-effectively as competitors, could result in loss of market share, erosion of competitive positioning, and inability to attract or retain customers and talent.
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The Company’s business, including its artificial intelligence and machine learning offerings, also depends on access to sufficient compute capacity and storage resources. Demand for cloud compute and storage services and other artificial intelligence infrastructure has increased substantially across the technology industry, resulting in constrained supply, extended lead times, and increasing costs. In addition to its own data center infrastructure, the Company relies on third-party cloud service providers to meet these compute and storage needs. There are limited third-party providers that can reliably meet such demand, and the Company may be unable to secure sufficient capacity on commercially reasonable terms, or at all, to meet customer demand. Investment in data center capacity involves significant expenditures and long-term commitments, including for components and equipment, which increase the Company’s capital expenditures, liabilities and obligations. The ability of the Company and its third-party providers to timely build, expand and operate data centers is subject to operational challenges and other external factors, including restrictions on international trade, supply chain constraints, access to financing, construction delays, the availability of power, water and land, labor shortages, public sentiment, as well as existing and evolving laws governing the permitting, zoning, operation and taxation of data centers. In addition, new or expanding environmental regulations could increase the costs associated with operating and expanding the Company’s or its third-party providers’ data center infrastructure or limit the ability to expand in certain jurisdictions. Data center operations are also subject to risks related to power transmission and other utility outages, telecommunications and network failures, cybersecurity attacks, and other interruptions outside the Company’s control. If the Company is unable to obtain and maintain adequate compute capacity and storage resources in a timely manner or at commercially reasonable rates, this can limit the functionality and availability of the Company’s products, services and features, delay the deployment of new features or offerings, or cause the Company to incur significantly higher costs. In addition, the Company may overestimate or underestimate requirements, which could result in higher-than-expected costs for the Company or an inability to fully satisfy customer demand or expectations.
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The Company distributes third-party applications through the App Store. Where applicable, the Company may retain a commission from sales of applications and sales of digital services or goods initiated within an application. If third-party developers use alternative methods of distribution and payment for their applications and digital content, including direct-to-consumer distribution models, the Company may earn a lower commission on such sales, or may not earn a commission at all.
Third-party developers may also engage in fraudulent, deceptive or illegal conduct that could harm the Company’s business, customers and reputation. Despite the Company’s significant investment in review processes, security measures and other controls designed to prevent abuse of its platforms, some third-party developers have engaged, and may in the future engage, in fraudulent activity or other illegal or improper behavior and the Company may not be able to timely or effectively prevent, detect or remediate such conduct. These risks may be exacerbated by the use of artificial intelligence by bad actors seeking to circumvent the Company’s review processes, security measures and other controls. Any such conduct, or the perception that the Company has failed to adequately prevent, detect or respond to such risks, could damage customer trust and the Company’s brand and reputation, result in a decline in customer use of the Company’s products and services, and subject the Company to litigation, regulatory investigations, fines or other legal liability.
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The rapid advancement and widespread dissemination of artificial intelligence technologies significantly increases the risks associated with cybersecurity attacks. For example, artificial intelligence technologies are producing highly targeted phishing campaigns, automating the discovery or exploitation of vulnerabilities, generating deepfake content designed to bypass authentication protocols, and identifying and exploiting vulnerabilities at a greater scale and at a highly accelerated pace. As increasingly sophisticated and capable artificial intelligence models continue to become available, these risks are intensifying. Sophisticated and widespread cybersecurity attacks pose substantial systemic risks, such as cascading failures across interconnected systems, and potential disruptions to critical infrastructure and market stability. In addition, artificial intelligence technologies are themselves susceptible to security threats, and the development, deployment and use of artificial intelligence by the Company, its employees and its suppliers exposes the Company to additional vulnerabilities and attacks.
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Issues related to artificial intelligence may result in reputational, competitive and financial harm to the Company, regulatory action, legal liability, and other adverse effects to the Company’s business.
Artificial intelligence technologies are increasingly integrated into the Company’s products and services and its business and operations. These technologies present emerging legal, regulatory, ethical and operational risks.
For example, the Company’s artificial intelligence efforts may give rise to risks related to, among other things: competition and strategy; recouping costs and returns on investments; product liability; intellectual property infringement; data privacy; cybersecurity; sanctions and export controls; unauthorized access to or inadvertent releases of confidential information or other unexpected access to or use of user information; exposing users to harmful, inaccurate or other negative content or experiences; unintended or unauthorized actions by autonomous or agentic systems; misuse of artificial intelligence by employees and other personnel; changing public sentiment; bias and discrimination; and online safety and protection of minors. While the Company is committed to developing and deploying artificial intelligence responsibly, the Company may be unsuccessful in identifying or resolving all potential issues and failures before they arise. As a result, the Company could be exposed to reputational and competitive harm, regulatory action, legal liability, and other adverse effects to its business.
In particular, artificial intelligence agents and other technologies can take actions autonomously, including interacting with internal or external systems that in some cases they may not be authorized to access, executing or altering code, sending communications, and completing transactions. Such technologies, whether developed or deployed by the Company or by third parties, may behave in unintended or unpredictable ways, including by taking actions that were not directed, instructed or authorized, exceeding permissions, defying directions or resisting instructions, circumventing the Company’s or third parties’ security measures and other controls, or being manipulated or compromised through malicious inputs or by bad actors. In addition, such technologies may conceal actions, hide, withhold or manipulate information, or generate inaccurate or deceptive outputs. Because many of these technologies are nondeterministic, their behavior can be difficult to anticipate, control, test and audit, and errors can compound across multistep workflows. Some consequences, such as deleting data or completing transactions, may be difficult or impossible to reverse. Moreover, the Company’s ability to oversee and control third-party artificial intelligence agents and other technologies may be limited. Artificial intelligence tools may be used in ways that violate the Company’s policies, contractual obligations or applicable laws, produce unintended consequences, or intentionally misuse authorized access, and the Company’s policies and controls may not keep pace with rapidly advancing technologies or prevent or timely detect such misuse.
The divergent and rapidly evolving nature of legal and regulatory frameworks around artificial intelligence and super intelligence and increased scrutiny from lawmakers and regulators create significant uncertainty. The Company may not always be able to anticipate how courts and regulators will apply existing laws and regulations to artificial intelligence, predict how new legal and regulatory frameworks will develop to address artificial intelligence, or otherwise respond to these frameworks as they are still rapidly evolving. The Company may also have to incur significant expenditures to adapt to new legal frameworks and adjust its offerings in certain jurisdictions if the legal frameworks on artificial intelligence are not consistent across jurisdictions. The Company also cannot predict how various laws and regulations related to online services, intermediary liability, and other issues will apply to content generated by artificial intelligence. In addition, the Company is subject to the risks posed by ethical concerns and negative consumer perceptions related to automation, artificial intelligence and super intelligence, including perceived threats to safety or other societal harms or complications.
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The Company is subject to the risks of adverse impacts from legal proceedings and government investigations.
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The Company is involved in lawsuits, many of which claim statutory damages or seek significant changes to its business operations, and the Company anticipates that it will continue to be a target for such lawsuits in the future. Because of the scale of the Company’s user, advertiser, investor and developer bases, the plaintiffs in class action cases filed against the Company typically claim monetary damages even if the alleged per-user or per-entity harm is small or nonexistent. In addition, the Company has faced, and will continue to face, additional class-action and other lawsuits based on various legal theories, including claims related to advertising, antitrust, privacy, security, biometrics, content, algorithms, copyright, user well-being, minors, employment, activities on the Company’s platforms, consumer protection, unfair and deceptive trade practices, or product performance or other claims related to the use of consumer hardware and software, including artificial intelligence products, that are new and unproven. The results of any such lawsuits and claims cannot be predicted with certainty, and any negative outcome could expose the Company to substantial penalties, including monetary damages, fines, injunctive relief, or requirements to change its products, services, or business policies and practices.
The Company faces increasing risks of novel claims by private plaintiffs, consumer advocacy groups, and government authorities, including consumer-protection or product-liability claims arising from the design or perceived effects of its products, services and technologies, and claims alleging harm related to online safety and privacy or the adequacy of content moderation practices. In particular, claims relating to the safety of minors and compliance with laws and regulations on child safety and the distribution of exploitative material have resulted in significant litigation and regulatory action across the technology industry and could similarly expose the Company to litigation and substantial penalties, including monetary damages, injunctive relief, or requirements to change its products, services, or business policies and practices.
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New in the latest 10-Q
12 paragraphs in the 10-Q filed Jul 31, 2026 with nothing like them in the 10-Q filed May 1, 2026 (at least half the words must differ; new numbers alone do not count). Quoted exactly, grouped by the item heading above them. This is text that changed, not a judgement of how serious it is.
Financial statements and notes
2026 2025 Maturities 90 days or less: Repayments of commercial paper, net $ (2,123) $ (5,690) Maturities greater than 90 days: Proceeds from commercial paper — 5,625 Repayments of commercial paper (3,788) — Proceeds from/(Repayments of) commercial paper, net (3,788) 5,625 Total repayments of commercial paper, net $ (5,911) $ (65)
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During the third quarter of 2026, the Company announced iOS 27, macOS® 27 Golden Gate, iPadOS® 27, watchOS® 27, visionOS® 27 and tvOS® 27, and introduced Siri AI.
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Risk Factors
Future operating results depend upon the Company’s ability to obtain components and computing resources in sufficient quantities and on commercially reasonable terms.
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Additionally, the Company’s new products often utilize custom components available from only one source. When a component or product uses new technologies, initial capacity constraints may exist until the suppliers’ yields have matured or their manufacturing capacities have increased. The Company may not be able to extend or renew agreements for the supply of components on similar terms, or at all, and may not be successful in obtaining sufficient quantities from its suppliers in a timely manner, or in identifying and obtaining sufficient quantities from an alternative source. In addition, component suppliers may fail, be subject to consolidation within a particular industry, or decide to concentrate on the production of common components instead of components customized to meet the Company’s requirements, further limiting the Company’s ability to obtain sufficient quantities of components on commercially reasonable terms, or at all.
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The Company’s business, including its artificial intelligence and machine learning offerings, also depends on access to sufficient computing resources. Demand for cloud computing and artificial intelligence infrastructure has increased substantially across the technology industry, resulting in constrained supply, extended lead times, and increasing costs. In addition to its own data center infrastructure, the Company relies on third-party cloud service providers to meet these compute needs, and the Company may be unable to secure sufficient capacity on commercially reasonable terms, or at all, to meet customer demand. If the Company is unable to obtain adequate compute capacity in a timely manner or at commercially reasonable rates, this can limit the functionality and availability of its products and services, delay the deployment of new features or offerings, or cause the Company to incur significantly higher costs to operate its business, any of which could materially adversely affect the Company’s revenue, costs, gross margin, results of operations, and financial condition. In addition, the Company may over- or under-estimate requirements, either of which could result in higher-than-expected costs for the Company or an inability to fully satisfy customer demand. Therefore, the Company remains subject to significant risks of supply shortages and price increases that can materially adversely affect its business, results of operations, financial condition and stock price.
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The Company’s future performance depends in part on support from third-party software developers.
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The Company believes decisions by customers to purchase its hardware products depend in part on the availability of third-party software applications and services. Third-party developers may discontinue the development and maintenance of software applications and services for the Company’s products. If third-party software applications and services cease to be developed and maintained for the Company’s products, customers may choose not to buy the Company’s products, materially adversely impacting the Company’s business, results of operations, financial condition and stock price.
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The Company believes that third-party developer support depends on the perceived benefits of creating software and services for the Company’s products compared to competitors’ platforms, such as Android for smartphones and tablets, Windows for personal computers and tablets, and PlayStation, Nintendo and Xbox for gaming platforms. This analysis may be based on factors such as the market position of the Company and its products, the anticipated revenue that may be generated, expected future growth of product sales, and the costs of developing such applications and services.
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The Company’s minority market share in the global smartphone, personal computer, tablet and wearables markets can make developers less inclined to develop or upgrade software for the Company’s products and more inclined to devote their resources to developing and upgrading software for competitors’ products with larger market share. When developers focus their efforts on these competing platforms, the availability and quality of applications for the Company’s devices can suffer.
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The Company relies on the continued availability and development of compelling and innovative software applications for its products. The Company’s products and operating systems are subject to rapid technological change, and when third-party developers are unable to or choose not to keep up with this pace of change, their applications can fail to take advantage of these changes to deliver improved customer experiences, can operate incorrectly, and can result in dissatisfied customers and lower customer demand for the Company’s products.
Read in the 10-Q ↗
The Company distributes third-party applications through the App Store. Where applicable, the Company may retain a commission from sales of applications and sales of digital services or goods initiated within an application. If third-party developers use alternative methods of distribution and payment for their apps and digital content, including direct-to-consumer distribution models, the Company may earn a lower commission on such sales, or may not earn a commission at all, which can materially adversely affect the Company’s revenue, gross margin, results of operations, financial condition and stock price.
Read in the 10-Q ↗
Share sales and buybacks
(2) In May 2026, the Company entered into new accelerated share repurchase agreements (“ASRs”). Under the terms of the ASRs, financial institutions committed to deliver shares of the Company’s common stock during the purchase periods in exchange for up-front payments totaling $10.0 billion. The total number of shares ultimately delivered under the ASRs, and therefore the average repurchase price paid per share, is determined based on the volume-weighted average price of the Company’s common stock during the ASRs’ purchase periods, which end in the fourth quarter of 2026.
Read in the 10-Q ↗
Work on AAPL in a spreadsheet:
Excel workbook (a sheet per section, ten years by column, charts, links to the filings) ·
CSV.
For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/AAPL/export.csv") into a cell.