AAPLApple Inc.
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. 10-K, Item 1
- Employees
- 167,000
- Headquarters
- Cupertino, CA
- CEO
- John Ternus
- Next results
- around Jan 28, 2027
The biggest changes in the 10-K filed 2026-11-03, this fiscal year against the last, and the sentences in the MD&A (Item 7) where management explains them, quoted word for word. Tickdelta picks sentences that name the line, a direction and a cause. It does not write explanations of its own.
Cash from operations
+30.2% Big change FY to 2026-09-26 vs 2025-09-27The MD&A has no sentence that names a cause for this change. That can be worth a question: ask about the filing.
Gross margin
46.9% → 48.8% (+1.9 pts) Big change FY to 2026-09-26 vs 2025-09-27“Products gross margin and gross margin percentage increased during 2026 compared to 2025 primarily due to product mix and tariff refunds, partially offset by higher costs, including memory.”
Read it in the 10-K ↗
“Services gross margin increased during 2026 compared to 2025 primarily due to higher Services net sales and a different mix of services, partially offset by higher costs.”
Read it in the 10-K ↗
Net income
+18.0% Big change FY to 2026-09-26 vs 2025-09-27“The Company’s effective tax rate for 2026 was higher compared to 2025 primarily due to a higher effective tax rate on foreign earnings, the impact of foreign currency loss regulations issued by the U.S.”
Read it in the 10-K ↗
Revenue
+15.1% Big change FY to 2026-09-26 vs 2025-09-27“Americas net sales increased during 2026 compared to 2025 due to higher net sales of iPhone, Services and Mac.”
Read it in the 10-K ↗
“Europe net sales increased during 2026 compared to 2025 primarily due to higher net sales of iPhone, Services and Mac.”
Read it in the 10-K ↗
Operating margin
32.0% → 33.0% (+1.0 pts) Big change FY to 2026-09-26 vs 2025-09-27The MD&A has no sentence that names a cause for this change. That can be worth a question: ask about the filing.
Changes are computed from the XBRL figures in the same 10-K. Hover a number to see the line item. Open the 10-K ↗
Work on AAPL in a spreadsheet:
Excel workbook (a sheet per section, ten years by column, charts, links to the filings) ·
CSV.
For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/AAPL/export.csv") into a cell.