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AAPLApple Inc.

Technology · Computer Hardware · Nasdaq
Compare with peers → Embed
FY2026 at a glance

Sales up 15.1%, free cash flow up to $136.1B

XBRL, from each 10-K
$478.8B
from $416.2B in FY2025
FY2017FY2026
Net incomeStatements ↓
$132.2B
from $112.0B in FY2025
FY2017FY2026
Free cash flowStatements ↓
$136.1B
from $98.8B in FY2025
FY2017FY2026
EPS (diluted)Statements ↓
$8.98
from $7.46 in FY2025
FY2017FY2026
Operating marginStatements ↓
33.0%
from 32.0% in FY2025
FY2017FY2026
Total debtStatements ↓
$80.1B
from $98.7B in FY2025
FY2017FY2026
Price and key numbers

The latest figures

All key numbers (41, from the latest 10-K and 10-Q) From EDGAR
EPS (ttm)8.98Sales (ttm)478.8BNet income (ttm)132.2BSales growth+15.1%EPS growth+20.4%Sales Q/Q-
Free cash flow136.1BGross margin48.8%Oper. margin33.0%Net margin27.6%FCF margin28.4%ROE117.9%
ROA32.7%R&D / sales9.6%Dividend1.06Debt/Eq0.71Curr. ratio1.02Cash36.3B
Op. cash flow (ttm)145.1BEBITDA171.5BEBITDA margin35.8%Net debt43.8BQuick ratio0.94ROIC68.3%
Payout ratio11.8%Tax rate17.0%Stock pay / sales2.9%Shares out.14.5BShares Y/Y-1.9%Book / share7.71
Cash / share2.50Sales / share32.95Asset turnover1.18Inventory turns16.86Days sales out.33Sales 3Y CAGR+7.7%
Sales 5Y CAGR+5.5%EPS 3Y CAGR+13.6%EPS 5Y CAGR+9.9%Employees167,000Sales / employee2.9M

Hover or tap a number to see the XBRL line item and filing it comes from; click it to open that filing at SEC. What each number means. Looks wrong? Tell us.

Changes in the numbers

FY2026 against FY2025
  • Free cash flow rose 38%$98.8B → $136.1B · Cash from operations − capital expenditure · 10-K ↗
  • Revenue growth sped up to +15.1%+6.4% → +15.1% · Revenue FY2026 / revenue FY2025 − 1, against the same a year earlier · 10-K ↗
What management wrote about it → · Every company →

AAPL against Technology peers

Ten years, side by side → · All 75 →
GrowthProfitBalanceCleanInsiders
AAPLPeer median

Each side 0 to 100, ranked against every company we cover: relative position on reported figures, not a buy score. How

Every dot is one of the 75 companies, the better end on the right. Hover a dot for the company.

Sales growth
+15.1%36th of 75 · median +14.1%
Net margin
27.6%24th of 75 · median 19.1%
Return on equity
117.9%2nd of 69 · median 23.9%
Free cash flow margin
28.4%29th of 71 · median 22.3%
Debt / equity (less is better)
0.7144th of 61 · median 0.46
AAPL and the 5 peers closest in revenue
CompanyRevenue (ttm)Sales growthGross marginNet marginROEFCF marginDebt / equity
AAPL Apple Inc.$478.8B +15.1%48.8%27.6%117.9%28.4%0.71
MSFT Microsoft$346.4B +17.8%67.7%41.2%30.3%17.3%0.08
NVDA Nvidia$303.0B +65.5%74.7%63.7%84.2%41.9%0.15
DELL Dell Technologies$151.2B +18.8%19.8%7.5%-5.7%-
MU Micron Technology$133.2B +256%80.7%63.8%61.4%44.3%0.02
AVGO Broadcom$89.1B +23.9%68.8%42.9%38.4%44.2%0.60
Where each dollar goes

From $394.3B of sales to $99.8B of profit

FY2022, from the 10-K income statement
Revenue to Gross profit: $170.8BRevenue to Cost of revenue: $223.5BGross profit to Operating profit: $119.4BGross profit to Operating expenses: $51.3BOperating profit to Net profit: $99.8BOperating profit to Tax & other: $19.6BOperating expenses to R&D: $26.3BOperating expenses to SG&A: $25.1B Revenue: $394.3B Revenue$394.3B +8% Y/Y Gross profit: $170.8B · 43% margin Gross profit$170.8B43% margin +12% Y/Y Cost of revenue: $223.5B · 57% of revenue Cost of revenue$223.5B57% of revenue Operating profit: $119.4B · 30% margin Operating profit$119.4B30% margin +10% Y/Y Operating expenses: $51.3B · 13% of revenue Operating expenses$51.3B13% of revenue Net profit: $99.8B · 25% margin Net profit$99.8B25% margin +5% Y/Y Tax & other: $19.6B · 5% of revenue Tax & other$19.6B5% of revenue R&D: $26.3B · 7% of revenue R&D$26.3B7% of revenue SG&A: $25.1B · 6% of revenue SG&A$25.1B6% of revenue

Swipe sideways for the whole flow →

From $383.3B of sales to $97.0B of profit

FY2023, from the 10-K income statement and revenue by product
iPhone to Revenue: $200.6BServices to Revenue: $85.2BMac to Revenue: $29.4BWearables, Home and Accessories to Revenue: $39.8BiPad to Revenue: $28.3BRevenue to Gross profit: $169.1BRevenue to Cost of revenue: $214.1BGross profit to Operating profit: $114.3BGross profit to Operating expenses: $54.8BOperating profit to Net profit: $97.0BOperating profit to Tax & other: $17.3BOperating expenses to R&D: $29.9BOperating expenses to SG&A: $24.9B iPhone: $200.6B · 52% iPhone$200.6B52% Services: $85.2B · 22% Services$85.2B22% Mac: $29.4B · 8% Mac$29.4B8% Wearables, Home and Accessories: $39.8B · 10% Wearables, Home and Acc…$39.8B10% iPad: $28.3B · 7% iPad$28.3B7% Revenue: $383.3B Revenue$383.3B −3% Y/Y Gross profit: $169.1B · 44% margin Gross profit$169.1B44% margin −1% Y/Y Cost of revenue: $214.1B · 56% of revenue Cost of revenue$214.1B56% of revenue Operating profit: $114.3B · 30% margin Operating profit$114.3B30% margin −4% Y/Y Operating expenses: $54.8B · 14% of revenue Operating expenses$54.8B14% of revenue Net profit: $97.0B · 25% margin Net profit$97.0B25% margin −3% Y/Y Tax & other: $17.3B · 5% of revenue Tax & other$17.3B5% of revenue R&D: $29.9B · 8% of revenue R&D$29.9B8% of revenue SG&A: $24.9B · 7% of revenue SG&A$24.9B7% of revenue

Swipe sideways for the whole flow →

From $391.0B of sales to $93.7B of profit

FY2024, from the 10-K income statement and revenue by product
iPhone to Revenue: $201.2BServices to Revenue: $96.2BMac to Revenue: $30.0BWearables, Home and Accessories to Revenue: $37.0BiPad to Revenue: $26.7BRevenue to Gross profit: $180.7BRevenue to Cost of revenue: $210.4BGross profit to Operating profit: $123.2BGross profit to Operating expenses: $57.5BOperating profit to Net profit: $93.7BOperating profit to Tax & other: $29.5BOperating expenses to R&D: $31.4BOperating expenses to SG&A: $26.1B iPhone: $201.2B · 51% iPhone$201.2B51% Services: $96.2B · 25% Services$96.2B25% Mac: $30.0B · 8% Mac$30.0B8% Wearables, Home and Accessories: $37.0B · 9% Wearables, Home and Acc…$37.0B9% iPad: $26.7B · 7% iPad$26.7B7% Revenue: $391.0B Revenue$391.0B +2% Y/Y Gross profit: $180.7B · 46% margin Gross profit$180.7B46% margin +7% Y/Y Cost of revenue: $210.4B · 54% of revenue Cost of revenue$210.4B54% of revenue Operating profit: $123.2B · 32% margin Operating profit$123.2B32% margin +8% Y/Y Operating expenses: $57.5B · 15% of revenue Operating expenses$57.5B15% of revenue Net profit: $93.7B · 24% margin Net profit$93.7B24% margin −3% Y/Y Tax & other: $29.5B · 8% of revenue Tax & other$29.5B8% of revenue R&D: $31.4B · 8% of revenue R&D$31.4B8% of revenue SG&A: $26.1B · 7% of revenue SG&A$26.1B7% of revenue

Swipe sideways for the whole flow →

From $416.2B of sales to $112.0B of profit

FY2025, from the 10-K income statement and revenue by product
iPhone to Revenue: $209.6BServices to Revenue: $109.2BMac to Revenue: $33.7BWearables, Home and Accessories to Revenue: $35.7BiPad to Revenue: $28.0BRevenue to Gross profit: $195.2BRevenue to Cost of revenue: $221.0BGross profit to Operating profit: $133.1BGross profit to Operating expenses: $62.2BOperating profit to Net profit: $112.0BOperating profit to Tax & other: $21.0BOperating expenses to R&D: $34.5BOperating expenses to SG&A: $27.6B iPhone: $209.6B · 50% iPhone$209.6B50% Services: $109.2B · 26% Services$109.2B26% Mac: $33.7B · 8% Mac$33.7B8% Wearables, Home and Accessories: $35.7B · 9% Wearables, Home and Acc…$35.7B9% iPad: $28.0B · 7% iPad$28.0B7% Revenue: $416.2B Revenue$416.2B +6% Y/Y Gross profit: $195.2B · 47% margin Gross profit$195.2B47% margin +8% Y/Y Cost of revenue: $221.0B · 53% of revenue Cost of revenue$221.0B53% of revenue Operating profit: $133.1B · 32% margin Operating profit$133.1B32% margin +8% Y/Y Operating expenses: $62.2B · 15% of revenue Operating expenses$62.2B15% of revenue Net profit: $112.0B · 27% margin Net profit$112.0B27% margin +19% Y/Y Tax & other: $21.0B · 5% of revenue Tax & other$21.0B5% of revenue R&D: $34.5B · 8% of revenue R&D$34.5B8% of revenue SG&A: $27.6B · 7% of revenue SG&A$27.6B7% of revenue

Swipe sideways for the whole flow →

From $478.8B of sales to $132.2B of profit

FY2026, from the 10-K income statement and revenue by product
iPhone to Revenue: $254.1BServices to Revenue: $123.3BMac to Revenue: $37.9BWearables, Home and Accessories to Revenue: $35.6BiPad to Revenue: $27.9BRevenue to Gross profit: $233.6BRevenue to Cost of revenue: $245.2BGross profit to Operating profit: $158.1BGross profit to Operating expenses: $75.5BOperating profit to Net profit: $132.2BOperating profit to Tax & other: $25.9BOperating expenses to R&D: $45.8BOperating expenses to SG&A: $29.8B iPhone: $254.1B · 53% iPhone$254.1B53% Services: $123.3B · 26% Services$123.3B26% Mac: $37.9B · 8% Mac$37.9B8% Wearables, Home and Accessories: $35.6B · 7% Wearables, Home and Acc…$35.6B7% iPad: $27.9B · 6% iPad$27.9B6% Revenue: $478.8B Revenue$478.8B +15% Y/Y Gross profit: $233.6B · 49% margin Gross profit$233.6B49% margin +20% Y/Y Cost of revenue: $245.2B · 51% of revenue Cost of revenue$245.2B51% of revenue Operating profit: $158.1B · 33% margin Operating profit$158.1B33% margin +19% Y/Y Operating expenses: $75.5B · 16% of revenue Operating expenses$75.5B16% of revenue Net profit: $132.2B · 28% margin Net profit$132.2B28% margin +18% Y/Y Tax & other: $25.9B · 5% of revenue Tax & other$25.9B5% of revenue R&D: $45.8B · 10% of revenue R&D$45.8B10% of revenue SG&A: $29.8B · 6% of revenue SG&A$29.8B6% of revenue

Swipe sideways for the whole flow →

Where each $100 of sales went

FY2022
FY2023
FY2024
FY2025
FY2026
  • Cost of revenue
  • R&D
  • Sales, admin & other
  • Tax, less other income
  • Net profit

Band widths are the money. Gross profit is revenue less cost of revenue; operating expenses are gross profit less operating profit; R&D is from the income statement and the rest of the operating expenses is everything else; tax includes interest and other items when they are small. Y/Y is the change from the fiscal year before. Revenue by part only for the years in the last two 10-Ks' segment tables. The full income statement →

Profitability

4 of 4
  • ✓
    Net margin above the peer median27.6% vs 19.1%
  • ✓
    Gross margin up over 5 years41.8% → 48.8%
  • ✓
    Return on equity above 15%117.9%
  • ✓
    A profit in every one of 10 years
Net margin, FY2017 to FY2026: 21.1% → 27.6%

Balance sheet

3 of 3
  • ✓
    Debt smaller than equityDebt / equity 0.71 on the latest balance sheet (peer median 0.46)
  • ✓
    Current assets cover current liabilitiesCurrent ratio 1.02
  • ✓
    Net debt under 3 years of free cash flow$23.4B net debt, 0.2 years
Debt / equity at each year end, FY2017 to FY2026: 0.86 → 0.71
What the debt is made of ↓

Cash and shareholders

4 of 4
  • ✓
    Free cash flow positive in every one of 10 years$136.1B last year
  • ✓
    Share count down over 5 years−12.7%
  • ✓
    Dividend per share up over 5 years$0.85 → $1.06
  • ✓
    Cash from operations above net income$145.1B vs $132.2B
Free cash flow, FY2017 to FY2026: 51.8B → 136.1B

Each tick is a fact with a fixed rule (on /methodology), not a score or advice. A check without the numbers it needs is left out.

Debt

$78.7B of principal due, schedule of Sep 26, 2026

Repayment schedule →

From the balance sheet in the latest 10-K or 10-Q (XBRL). When each part falls due, year by year, and the debt note's own lines are on the Debt tab.

Revenue and net income, FY2017 to FY2026

Revenue 478.8B Net income 132.2B
FY2017 revenue 229.2B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-19-000119 FY2017 net income 48.4B · NetIncomeLoss, 0000320193-19-000119 229.2B FY2017 FY2018 revenue 265.6B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-20-000096 FY2018 net income 59.5B · NetIncomeLoss, 0000320193-20-000096 265.6B FY2018 FY2019 revenue 260.2B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-21-000105 FY2019 net income 55.3B · NetIncomeLoss, 0000320193-21-000105 260.2B FY2019 FY2020 revenue 274.5B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-22-000108 FY2020 net income 57.4B · NetIncomeLoss, 0000320193-22-000108 274.5B FY2020 FY2021 revenue 365.8B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-23-000106 FY2021 net income 94.7B · NetIncomeLoss, 0000320193-23-000106 365.8B FY2021 FY2022 revenue 394.3B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-24-000123 FY2022 net income 99.8B · NetIncomeLoss, 0000320193-24-000123 394.3B FY2022 FY2023 revenue 383.3B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-25-000079 FY2023 net income 97.0B · NetIncomeLoss, 0000320193-25-000079 383.3B FY2023 FY2024 revenue 391.0B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-26-000026 FY2024 net income 93.7B · NetIncomeLoss, 0000320193-26-000026 391.0B FY2024 FY2025 revenue 416.2B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-26-000026 FY2025 net income 112.0B · NetIncomeLoss, 0000320193-26-000026 416.2B FY2025 FY2026 revenue 478.8B · RevenueFromContractWithCustomerExcludingAssessedTax, 0000320193-26-000026 FY2026 net income 132.2B · NetIncomeLoss, 0000320193-26-000026 478.8B FY2026

From XBRL in each 10-K. Hover a bar for the line item and filing. Full financials →

Statements

Income statement, balance sheet and cash flow

XBRL, each 10-K and 10-Q

AAPL's income statement, balance sheet and cash flow as reported to the SEC in XBRL, one column per fiscal year. Hover a number to see the line item and filing it comes from. Where a company changed how it tags a line, the first tag it reported for that period is used. A number looks wrong? Tell us.

Revenue478.8B
FY2017: 229.2BFY2018: 265.6BFY2019: 260.2BFY2020: 274.5BFY2021: 365.8BFY2022: 394.3BFY2023: 383.3BFY2024: 391.0BFY2025: 416.2BFY2026: 478.8B FY2018FY2020FY2022FY2024FY2026
Net income132.2B
FY2017: 48.4BFY2018: 59.5BFY2019: 55.3BFY2020: 57.4BFY2021: 94.7BFY2022: 99.8BFY2023: 97.0BFY2024: 93.7BFY2025: 112.0BFY2026: 132.2B FY2018FY2020FY2022FY2024FY2026
Free cash flow136.1B
FY2017: 51.8BFY2018: 64.1BFY2019: 58.9BFY2020: 73.4BFY2021: 93.0BFY2022: 111.4BFY2023: 99.6BFY2024: 108.8BFY2025: 98.8BFY2026: 136.1B FY2018FY2020FY2022FY2024FY2026
EPS (diluted)8.98
FY2017: 2.30FY2018: 2.98FY2019: 2.97FY2020: 3.28FY2021: 5.61FY2022: 6.11FY2023: 6.13FY2024: 6.08FY2025: 7.46FY2026: 8.98 FY2018FY2020FY2022FY2024FY2026
Dividend per share1.06
FY2017: 0.60FY2018: 0.68FY2019: 0.75FY2020: 0.80FY2021: 0.85FY2022: 0.90FY2023: 0.94FY2024: 0.98FY2025: 1.02FY2026: 1.06 FY2018FY2020FY2022FY2024FY2026
Diluted shares14.7B
FY2017: 21.0BFY2018: 20.0BFY2019: 18.6BFY2020: 17.5BFY2021: 16.9BFY2022: 16.3BFY2023: 15.8BFY2024: 15.4BFY2025: 15.0BFY2026: 14.7B FY2018FY2020FY2022FY2024FY2026

Revenue by business segment

year to Sep 26, 2026
RevenueSharevs year before
Americas 198.1B41.4% +11.1%
Europe 127.6B26.6% +14.9%
Greater China 82.4B17.2% +28.0%
Rest Of Asia Pacific 39.9B8.3% +18.3%
Japan 30.9B6.5% +7.7%

10-K 0000320193-26-000026, segment and revenue notes (XBRL).

Revenue by product or service

year to Sep 26, 2026
RevenueSharevs year before
iPhone 254.1B53.1% +21.2%
Services 123.3B25.8% +13.0%
Mac 37.9B7.9% +12.5%
Wearables, Home and Accessories 35.6B7.4% -0.3%
iPad 27.9B5.8% -0.3%

10-K 0000320193-26-000026, segment and revenue notes (XBRL).

Revenue by region

year to Sep 26, 2026
RevenueSharevs year before
Other countries 228.7B47.8% +14.4%
U.S. 167.7B35.0% +10.5%
China 82.4B17.2% +28.0%

10-K 0000320193-26-000026, segment and revenue notes (XBRL).

Income statement

From EDGAR
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Revenue229.2B265.6B260.2B274.5B365.8B394.3B383.3B391.0B416.2B478.8B
Cost of revenue141.0B163.8B161.8B169.6B213.0B223.5B214.1B210.4B221.0B245.2B
Gross profit88.2B101.8B98.4B105.0B152.8B170.8B169.1B180.7B195.2B233.6B
R&D11.6B14.2B16.2B18.8B21.9B26.3B29.9B31.4B34.5B45.8B
SG&A15.3B16.7B18.2B19.9B22.0B25.1B24.9B26.1B27.6B29.8B
Operating income61.3B70.9B63.9B66.3B108.9B119.4B114.3B123.2B133.1B158.1B
Interest expense2.3B3.2B3.6B2.9B2.6B2.9B3.9B---
Pretax income64.1B72.9B65.7B67.1B109.2B119.1B113.7B123.5B132.7B159.2B
Income tax15.7B13.4B10.5B9.7B14.5B19.3B16.7B29.7B20.7B27.1B
Net income48.4B59.5B55.3B57.4B94.7B99.8B97.0B93.7B112.0B132.2B
EPS (diluted)2.302.982.973.285.616.116.136.087.468.98
Diluted shares21.0B20.0B18.6B17.5B16.9B16.3B15.8B15.4B15.0B14.7B
Depreciation & amortization10.2B10.9B12.5B11.1B11.3B11.1B11.5B11.4B11.7B13.4B
EBITDA71.5B81.8B76.5B77.3B120.2B130.5B125.8B134.7B144.7B171.5B
Gross margin38.5%38.3%37.8%38.2%41.8%43.3%44.1%46.2%46.9%48.8%
Operating margin26.8%26.7%24.6%24.1%29.8%30.3%29.8%31.5%32.0%33.0%
Net margin21.1%22.4%21.2%20.9%25.9%25.3%25.3%24.0%26.9%27.6%
Revenue growth-+15.9%-2.0%+5.5%+33.3%+7.8%-2.8%+2.0%+6.4%+15.1%
EPS growth-+29.4%-0.3%+10.4%+71.0%+8.9%+0.3%-0.8%+22.7%+20.4%

Stock-based pay and leases

From EDGAR
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Stock-based pay (expense)4.8B5.3B6.1B6.8B7.9B9.0B10.8B11.7B12.9B13.8B
Stock-based pay / revenue2.1%2.0%2.3%2.5%2.2%2.3%2.8%3.0%3.1%2.9%
Operating lease cost---1.5B1.7B1.9B2.0B2.0B2.1B2.1B
Operating lease cash paid---1.5B1.4B1.8B1.9B1.9B2.1B2.1B
Right-of-use assets---8.6B10.1B10.4B10.7B10.2B11.2B11.6B
Operating lease liabilities---9.2B11.0B11.5B11.8B11.5B12.5B12.9B
Finance lease liabilities---661.0M848.0M941.0M1.0B896.0M1.2B1.5B

From SEC's XBRL company facts (data.sec.gov). EBITDA = operating income + depreciation and amortization; free cash flow = operating cash flow - capital spending; total debt = long-term debt (with its current part) + short-term borrowings. Stock-based pay and leases are shown as the company reports them; Tickdelta does not take them out of earnings or add leases to debt. Click a number to open the filing in SEC's Inline XBRL viewer, where you can click the same number to see how it is tagged. Values a company later revised show as revised; the Revised numbers tab lists the changes.

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