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AAPLApple Inc.

Technology · Computer Hardware · Nasdaq

The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. 10-K, Item 1

Employees
167,000
Headquarters
Cupertino, CA
CEO
John Ternus
Next results
around Jan 28, 2027
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What AAPL's directors and officers said they would sell, before they sold: trading plans the company reports each quarter, and the Form 144 notices sellers file on the day of a planned sale. Facts only; most of these sales are routine, such as selling shares from vesting stock awards.

Trading plans adopted or ended

4 plans still running: Deirdre O’Brien, Jennifer Newstead, Ben Borders, Kevan Parekh.

InsiderWhatDateSharesRuns toReported in
Deirdre O’Brien
Senior Vice President, Retail + People
Adopted 10b5-1 plan Aug 24, 2026 not stated Dec 31, 2027 10-K Nov 3, 2026
The company's description
On August 24, 2026, Deirdre O’Brien, the Company’s Senior Vice President, Retail + People, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of shares vesting between April 1, 2027 and October 1, 2027, pursuant to certain equity awards granted to Ms. O’Brien, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. O’Brien’s plan will expire on December 31, 2027, subject to early termination in accordance with the terms of the plan. Trading will not commence under the plan until Ms. O’Brien’s previous trading plan, dated November 24, 2025, is terminated or expires in accordance with its terms.
Tim Cook
Chief Executive Officer
Adopted 10b5-1 plan May 28, 2026 up to 16,250 Oct 30, 2026 10-Q Jul 31, 2026
The company's description
On May 28, 2026, Tim Cook, the Company’s Chief Executive Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of up to 16,250 shares of common stock, as well as shares vesting during the duration of the plan pursuant to certain equity awards granted to Mr. Cook, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations, and for the gifting of up to 37,104 shares. Mr. Cook’s plan will expire on October 30, 2026, subject to early termination in accordance with the terms of the plan.
Jennifer Newstead
Senior Vice President and General Counsel
Adopted 10b5-1 plan May 5, 2026 up to 24,912 May 6, 2027 10-Q Jul 31, 2026
The company's description
On May 5, 2026, Jennifer Newstead, the Company’s Senior Vice President and General Counsel, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of up to 24,912 shares of common stock, as well as up to 90% of shares vesting between June 15, 2026 and March 15, 2027, pursuant to certain equity awards granted to Ms. Newstead, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. Newstead’s plan will expire on May 6, 2027, subject to early termination in accordance with the terms of the plan.
Ben Borders
Principal Accounting Officer
Adopted 10b5-1 plan Feb 6, 2026 up to 898 Dec 31, 2026 10-Q May 1, 2026
Deirdre O’Brien
Company’s Senior Vice President, Retail + People
Ended 10b5-1 plan Nov 24, 2025 not stated Dec 31, 2026 10-Q Jan 30, 2026
The company's description
On November 24, 2025, Deirdre O’Brien, the Company’s Senior Vice President, Retail + People, terminated a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act, which was previously adopted on August 27, 2024 (the “Prior Plan”). The Prior Plan provided for the sale, subject to certain price limits, of shares vesting between April 1, 2025 and October 1, 2026, pursuant to certain equity awards granted to Ms. O’Brien, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. The Prior Plan would have expired on December 31, 2026, subject to early termination in accordance with the terms of the plan. Following termination of the Prior Plan, on November 24, 2025, Ms. O’Brien entered into a new trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The new plan provides for the sale of shares vesting between April 1, 2026 and October 1, 2026, pursuant to certain equity awards granted to Ms. O’Brien, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. O’Brien’s new plan will expire on December 31, 2026, subject to early termination in accordance with the terms of the plan.
Kevan Parekh
Senior Vice President and Chief Financial Officer
Adopted 10b5-1 plan Nov 21, 2025 not stated Dec 31, 2026 10-Q Jan 30, 2026
The company's description
On November 21, 2025, Kevan Parekh, the Company’s Senior Vice President and Chief Financial Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of shares vesting between April 15, 2026 and October 15, 2026, pursuant to certain equity awards granted to Mr. Parekh, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Parekh’s plan will expire on December 31, 2026, subject to early termination in accordance with the terms of the plan.
Kate Adams
Senior Vice President, General Counsel and Secretary
Adopted 10b5-1 plan Nov 25, 2024 not stated Nov 1, 2025 10-Q Jan 31, 2025
The company's description
On November 25, 2024, Kate Adams, the Company’s Senior Vice President, General Counsel and Secretary, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale of shares vesting between April 1, 2025 and October 1, 2025, pursuant to certain equity awards granted to Ms. Adams, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. Adam’s plan will expire on November 1, 2025, subject to early termination in accordance with the terms of the plan.
Luca Maestri
former Senior Vice President and Chief Financial Officer, and current Vice President, Corporate Services
Adopted 10b5-1 plan Nov 6, 2024 not stated Dec 31, 2025 10-Q Jan 31, 2025
The company's description
On November 6, 2024, Luca Maestri, the Company’s former Senior Vice President and Chief Financial Officer, and current Vice President, Corporate Services, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of shares vesting between April 1, 2025 and October 15, 2025, pursuant to certain equity awards granted to Mr. Maestri, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Maestri’s plan will expire on December 31, 2025, subject to early termination in accordance with the terms of the plan.
Jeff Williams
Chief Operating Officer
Adopted 10b5-1 plan Aug 29, 2024 up to 100,000 Dec 15, 2025 10-K Nov 1, 2024
The company's description
On August 29, 2024, Jeff Williams, the Company’s Chief Operating Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of up to 100,000 shares of common stock, as well as shares vesting between April 1, 2025 and October 1, 2025, pursuant to certain equity awards granted to Mr. Williams, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Williams’ plan will expire on December 15, 2025, subject to early termination in accordance with the terms of the plan.
Deirdre O’Brien
Senior Vice President, Retail
Adopted 10b5-1 plan Aug 27, 2024 not stated Dec 31, 2026 10-K Nov 1, 2024
The company's description
On August 27, 2024, Deirdre O’Brien, the Company’s Senior Vice President, Retail, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of shares vesting between April 1, 2025 and October 1, 2026, pursuant to certain equity awards granted to Ms. O’Brien, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. O’Brien’s plan will expire on December 31, 2026, subject to early termination in accordance with the terms of the plan.
Tim Cook
Chief Executive Officer
Adopted 10b5-1 plan May 24, 2024 not stated 730 days 10-Q Aug 2, 2024
The company's description
On May 24, 2024, Tim Cook, the Company’s Chief Executive Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plan provides for the sale, subject to certain price limits, of shares vesting during the duration of the plan pursuant to certain equity awards granted to Mr. Cook, excluding shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Cook’s plan will expire on May 24, 2026, subject to early termination in accordance with the terms of the plan.
Katherine L. Adams
Senior Vice President and General Counsel
Adopted 10b5-1 plan Nov 27, 2023 not stated 340 days 10-Q Feb 2, 2024
The company's description
On November 11, 2023 and November 27, 2023, respectively, Luca Maestri, the Company’s Senior Vice President and Chief Financial Officer, and Katherine L. Adams, the Company’s Senior Vice President and General Counsel, each entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plans provide for the sale of all shares vested during the duration of the plans pursuant to certain equity awards granted to Mr. Maestri and Ms. Adams, respectively, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Maestri’s plan will expire on December 31, 2024, and Ms. Adams’s plan will expire on November 1, 2024, subject to early termination for certain specified events set forth in the plans.
Luca Maestri
Senior Vice President and Chief Financial Officer
Adopted 10b5-1 plan Nov 11, 2023 not stated 416 days 10-Q Feb 2, 2024
The company's description
On November 11, 2023 and November 27, 2023, respectively, Luca Maestri, the Company’s Senior Vice President and Chief Financial Officer, and Katherine L. Adams, the Company’s Senior Vice President and General Counsel, each entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plans provide for the sale of all shares vested during the duration of the plans pursuant to certain equity awards granted to Mr. Maestri and Ms. Adams, respectively, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Mr. Maestri’s plan will expire on December 31, 2024, and Ms. Adams’s plan will expire on November 1, 2024, subject to early termination for certain specified events set forth in the plans.
Deirdre O’Brien
Senior Vice President, Retail
Adopted 10b5-1 plan Aug 30, 2023 not stated 412 days 10-K Nov 3, 2023
The company's description
On August 30, 2023, Deirdre O’Brien, the Company’s Senior Vice President, Retail, and Jeff Williams, the Company’s Chief Operating Officer, each entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plans provide for the sale of all shares vested during the duration of the plans pursuant to certain equity awards granted to Ms. O’Brien and Mr. Williams, respectively, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. O’Brien’s plan will expire on October 15, 2024, and Mr. Williams’ plan will expire on December 15, 2024, subject to early termination for certain specified events set forth in the plans.
Jeff Williams
Chief Operating Officer
Adopted 10b5-1 plan Aug 30, 2023 not stated 473 days 10-K Nov 3, 2023
The company's description
On August 30, 2023, Deirdre O’Brien, the Company’s Senior Vice President, Retail, and Jeff Williams, the Company’s Chief Operating Officer, each entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act. The plans provide for the sale of all shares vested during the duration of the plans pursuant to certain equity awards granted to Ms. O’Brien and Mr. Williams, respectively, excluding any shares withheld by the Company to satisfy income tax withholding and remittance obligations. Ms. O’Brien’s plan will expire on October 15, 2024, and Mr. Williams’ plan will expire on December 15, 2024, subject to early termination for certain specified events set forth in the plans.

From the XBRL of the company's 10-Qs and 10-Ks (Regulation S-K Item 408, reported since 2023): 15 filings checked since May 5, 2023.

Form 144 notices of planned sales

FiledSellerSharesValueShares came from10b5-1 planForm 4 sales after
Oct 16, 2026 KEVAN PAREKH
Officer
1,392 $476,064 Restricted Stock Units adopted Nov 21, 2025 1,392 shares from Oct 16, 2026
Oct 2, 2026 O'BRIEN DEIRDRE
Officer
46,389 $15,459,598 Vesting of Stock Award adopted Nov 24, 2025 46,389 shares from Oct 2, 2026
Oct 2, 2026 COOK TIMOTHY D
Officer, Director
218,078 $3,329,584 RSU vesting adopted May 27, 2026 191,753 shares from Oct 2, 2026
Oct 2, 2026 John Ternus
Officer
25,412 $8,479,730 Acquired as compensation -- Restricted Stock Units adopted May 21, 2026 25,412 shares from Oct 2, 2026
Sep 22, 2026 JENNIFER NEWSTEAD
Officer
31,182 $10,570,074 Restricted Stock Units adopted May 5, 2026 11,995 shares from Sep 22, 2026
Aug 11, 2026 JENNIFER NEWSTEAD
Officer
8,632 $2,660,900 Restricted Stock Units adopted May 5, 2026 7,194 shares from Aug 11, 2026
May 27, 2026 LEVINSON ARTHUR D
Director
50,000 $15,551,085 Open Market Purchase - See Remarks none given 50,000 shares from May 27, 2026
May 6, 2026 LEVINSON ARTHUR D
Director
250,000 $71,190,164 Open Market Purchase none given 300,000 shares from May 6, 2026
May 5, 2026 KATHERINE L ADAMS
Former officer
43,000 $12,039,493 Restricted stock vesting under a registered plan none given none found
Apr 23, 2026 KEVAN PAREKH
Officer
1,534 $419,043 Restricted Stock Units adopted Nov 21, 2025 1,534 shares from Apr 23, 2026
Apr 2, 2026 O'BRIEN DEIRDRE
Officer
30,002 $7,660,978 Vesting of Stock Award adopted Nov 24, 2025 none found
Apr 2, 2026 COOK TIMOTHY D
Officer, Director
64,949 $16,512,062 RSU vesting adopted May 21, 2024 none found

From the Form 144 XML filed with the SEC, since Apr 2, 2026. The value is the seller's estimate on the notice. "Form 4 sales after" matches the seller's Form 4 sales in the 30 days after the notice, by name; Form 4s go back 180 days.

Work on AAPL in a spreadsheet: Excel workbook (a sheet per section, ten years by column, charts, links to the filings) · CSV. For a Google Sheet that stays up to date, paste =IMPORTDATA("https://tickdelta.com/company/AAPL/export.csv") into a cell.