Rest of the answer
GMV is inclusive of the total value of all successfully closed transactions between users on our platforms, regardless of the payment platform. Therefore, we have not disclosed the migration of managed payments as a key driver or underlying factor in the growth of GMV. The migration to managed payments on a global basis does however drive net transaction revenue growth as discussed in the proposed enhanced disclosure below. The Company expects net transaction revenue growth as the migration to managed payments continues to scale in 2021. We will disclose the impact of the migration to managed payments to the extent it remains appropriate in future filings.
In future filings, beginning with the Company’s Quarterly Report on Form 10-Q for the quarter ending June 30, 2021, the Company will enhance its disclosures as appropriate within the “Results of Operations” section of MD&A to disclose, among other things, the correlation of the migration to managed payments to net transaction revenue growth. The Company’s disclosure will be consistent with the example presented below (please note that this disclosure is presented for the quarter ended March 31, 2021 and will be presented similarly for all required periods in our future filings).
Net transaction revenues increased $832 million during the three months ended March 31, 2021 compared to the same period in 2020. This growth corresponded with the increase in GMV and take rate during the same period. Net transaction revenues increased at a faster rate than GMV primarily due to the migration of managed payments on a global basis as well as the continued growth of promoted listings. GMV growth was driven by improved traffic and buyer acquisition largely due to global restrictions implemented to contain the spread of COVID-19 which resulted in consumers engaging in more online shopping during the pandemic.
Transaction take rate was higher during the three months ended March 31, 2021 compared to the same period in 2020, as a result of revenue initiatives to scale management of global payments which resulted in over 52% share of global on-platform volume processed through managed payments. Through March 31, 2021, over 80% of the managed payments migration in the U.S was completed. The increase in take rate was partially offset by category mix and hedging activities.
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In the instances indicated above, we believe that revisions in response to the Staff’s comments will enhance our disclosure. However, we believe that the filings in question substantially comply with the applicable requirements of the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder. Accordingly, we respectfully request that the Staff permit any additional or revised disclosure to be made in our future filings, as specifically indicated above.
We are available to discuss any of our responses at your convenience. Please do not hesitate to contact the undersigned at (408-376-3214). In addition, you are welcome to contact Scott Lesmes of Morrison & Foerster LLP at (202-887-1585).
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