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GDDYGoDaddy

Technology · IT Services · NYSE
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The 10-K against last year's

215 changes: 36 added, 36 removed, 139 reworded, 4 quiet changes

10-K Feb 25, 2026 vs Feb 20, 2025
Risk FactorsRedline ↓
21.8%
of the text changed · 26,718 words now
26.0%
of the text changed · 5,856 words now
Legal ProceedingsRedline ↓
38.6%
of the text changed · 843 words now
Accounting PoliciesRedline ↓
16.6%
of the text changed · 4,748 words now

10-K 0001609711-26-000010 (2026-02-25) vs 10-K 0001609711-25-000023 (2025-02-20)

The redline

The paragraph that changed most in each section

Marked against last year's 10-K: cut words struck through, new words highlighted and underlined.

Risk Factors 281 words changed in this paragraph; it is 62% similar to last year's version.
We maintain a network of different types of partners, some of whom create integrations with our products. For example, we partner with Microsoft Corporation to offer Microsoft 365 email and related productivity tools. We also work to make certain of our products interoperable with services such as Yelp, Google, Amazon, WhatsApp and Instagram. In addition, we provide payment options for customers' websites through providers such as PayPal, Stripe, Block and Mercado Libre. We have invested and will continue to invest in partner programs our partnerships to provide new these product offerings and tools to our customers, to assist us in expanding the suite of solutions and tools we can offer to our customers and to help us attract additional new customers and retain and grow our existing customers. However, Despite these investments, our relationships with our partners partnerships may not be as successful in retaining or generating new customers as we anticipate, which could adversely affect our ability to increase retain our current customers or grow our total customers. customers, and could materially adversely affect our business and financial results. Further, these integrated products could require substantial investment while providing no assurance of return or incremental revenue. We also rely on some of our partners to create integrations with third-party applications and platforms used by our customers, If a key partner, such as the email encryption service provided by Proofpoint, Inc., email backup Microsoft, were to terminate its relationship with us, materially limit our or our customers' access to its products and migration services provided by SkyKick and email archiving services provided by Barracuda. If our partners services, fail to create such operable integrations, fail to perform as expected, or if they change the features features, availability or pricing of their applications or alter the terms governing our or our customers' use of their applications in an adverse manner, demand for their products, and as a result our products could decrease, we could be required to transition customers to alternative solutions, which may not be available on comparable terms, may be operationally complex and could result in service disruptions, increased costs or loss of customers, all of which would harm our business and operating results. If In addition, if our relationships with our partners deteriorate or we are unable to maintain our contractual relationships with our existing partners or establish new contractual relationships with potential partners, we may not be able to offer the products and related functionality our customers expect, we may experience delays and increased costs in adding providing for our customers or attracting new customers, and we may lose existing customers. Any ineffectiveness of our partner programs could materially adversely affect our business and results of operations and may cause reputational harm. In addition, our partners may increase the fees they charge us or offer their services on terms that are less than favorable to us, including in connection with renewal negotiations. Such increased costs or less than favorable terms could result in increased costs to customers and potential loss of customers, which could have an adverse impact on our results of operations.

Source: Item 1A, 10-K 0001609711-26-000010 vs Item 1A, 10-K 0001609711-25-000023

MD&A 140 words changed in this paragraph; it is 39% similar to last year's version.
As described below, on January 1, 2024, we completed The $316.5 million, or 184.5%, change in benefit (provision) for income taxes was primarily due to the completion of the DNC Restructure Restructure, as defined and further discussed in Note 15 to our financial statements, which resulted in the conversion of Desert Newco was converted from a partnership to a disregarded entity for U.S. income tax purposes, which and resulted in a one-time non-cash income tax benefit in the first quarter of 2024 of $267.4 million. During 2023, we released Additionally, income before income taxes increased $254.6 million year over year, contributing to a majority higher income tax provision in the current period. This increase was partially offset by a $34.6 million income tax benefit recognized during the first quarter of our domestic valuation allowance on a portion 2025 related to the recognition of our deferred an uncertain tax assets resulting position in a $1,014.0 million non-cash income foreign jurisdiction as a result of a favorable tax benefit. This release was related to our U.S. federal and state domestic NOLs, credit carryforwards and other deferred tax assets (DTAs). court ruling.

Source: Item 7, 10-K 0001609711-26-000010 vs Item 7, 10-K 0001609711-25-000023

Legal Proceedings 128 words changed in this paragraph; it is 78% similar to last year's version.
On June 7, 2022, IBEW Local Union 481 Defined Contribution Plan and Trust, a purported shareholder (IBEW), filed a shareholder derivative complaint in the Delaware Court of Chancery against certain current and former officers and directors of the company and the company as a nominal defendant. The complaint asserts claims of breach of fiduciary duty and corporate waste relating to the approval of certain settlement and release agreements we the company entered into with respect to certain Tax Receivable Agreements (TRAs) entered into with our its pre-IPO owners. The complaint seeks monetary damages and restitution from the defendants on behalf of the company, an order directing the company to implement changes to its corporate governance and internal procedures, and an award of attorneys’ attorneys' fees and costs. The Plaintiff IBEW filed an amended complaint in lieu of opposing the company's initial motion on November 4, 2022. The company filed a motion to dismiss the amended complaint on January 6, 2023; briefing was completed on April 27, 2023. On August 24, 2023, the Court court denied the company's motion to dismiss the amended complaint. On September 21, 2023, the company's board of directors resolved to form a Special Litigation Committee (the SLC) vested with the full authority of the board of directors, to take any such action with respect to the litigation that the SLC, in its sole discretion, deems to be in the best interests of the company. The SLC completed its investigation and concluded, in the exercise of its business judgment, that dismissal of the action with prejudice would be in the best interests of the company and its shareholders. On December 13, 2024, the SLC moved to terminate the action. On September 4, 2025, the SLC filed its opening brief in support of its motion to terminate the action. On September 19, 2025, the SLC filed a motion for a briefing schedule on its motion to terminate, which the court resolved on October 13, 2025 by ordering the parties to meet and confer regarding further discovery and briefing deadlines. Discovery is ongoing. The motion is pending further proceedings before the court.

Source: Item 3, 10-K 0001609711-26-000010 vs Item 3, 10-K 0001609711-25-000023

Accounting Policies 74 words changed in this paragraph; it is 57% similar to last year's version.
We hold certain assets and liabilities required to be measured at fair value on a recurring basis. These include time deposits and money market funds, notice deposits, which we classify within Level 1 because we use quoted market prices to determine their fair value. Level 2 assets and liabilities include commercial paper and derivative financial instruments associated with hedging activity, as further discussed in Note 11. Derivative financial instruments are measured at fair value on the contract date and are subsequently remeasured each reporting period using inputs such as spot rates, discount rates and forward rates. There are no active markets for the hedge contracts themselves; however, the inputs used to calculate the fair value of the instruments are tied to active markets.

Source: Item 8, Note 2 – Summary of Significant Accounting Policies, 10-K 0001609711-26-000010 vs Item 8, Note 2 – Summary of Significant Accounting Policies, 10-K 0001609711-25-000023

Every change, by type

Sentences and paragraphs added, removed or reworded

Sentences and paragraphs of GDDY's Risk Factors and MD&A, 10-K 2026-02-25 against 10-K 2025-02-20. Each links to the text at sec.gov.

Quiet changes are sentences kept from last year with one to four words changed, at least one of them a hedge, a modal or a qualifier (may, could, will, not, significant, material…). A year or date rolling forward is not counted.

The full word listadverse, adversely, all, although, anticipate, anticipates, any, approximately, believe, believes, can, cannot, certain, could, expect, expects, generally, however, if, intend, intends, largely, likely, many, material, materially, may, might, most, must, never, no, not, possible, primarily, probable, should, significant, significantly, some, substantial, substantially, unlikely, will, would
AddedRisk Factors
•Our use, development, adoption, deployment and maintenance of AI and other new and evolving technologies may present significant risks, which could result in increased costs, litigation, reputational harm and liability.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
businesses effectively, or we are unable to increase sales of our products to all customer segments we target, or may target in the future, our ability to grow our revenues and maintain profitability may be harmed.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
Our use, development, adoption, deployment and maintenance of AI and other new and evolving technologies may present significant risks, which could result in increased costs, litigation, reputational harm and liability.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
Technologies related to our customers' Identity and Presence, including domain names, websites, website building, social media, search engines, apps, mobile devices and AI-powered tools and services have rapidly evolved and continue to evolve. This evolution and continued evolution could negatively impact the demand for certain of our products and services, including domain names, aftermarket, websites and website building tools or email and productivity solutions. For example, the domain name registration market continues to evolve and adapt to changing technologies, which has, and may in the future include, changes in the administration or operation of the internet, including the creation and institution of alternate systems for directing internet traffic without using the existing domain name registration system, or fundamental changes in the domain name resolution protocol used by web browsers and other internet applications. Additionally, technological changes to web browsers or internet search could reduce demand for domain names. If internet users' preferences or practices shift away from recognizing and relying on web addresses or they were to significantly decrease their use of web browsers in favor of apps or AI-based tools to locate and access content, demand for domain names in the gTLDs we operate could be negatively affected.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
In addition, advances in AI, including tools that enable customers to create, modify, and deploy websites, applications or digital experiences using AI-powered platforms, including those that utilize natural language or other high-level inputs rather than traditional development workflows, may alter customer expectations and behavior with respect to website creation, hosting and management. If customers increasingly rely on third-party AI platforms, closed ecosystems or other competing services, including those that offer automated or natural-language-driven website creation and hosting capabilities, demand for our website building tools, hosting products, domain names or related services could decline or pricing pressure could increase, which could materially and adversely affect our business.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
The widespread acceptance of any alternative system, such as mobile applications, AI-powered products and tools or closed networks, could eliminate the need to register a domain name or to establish an online presence and could materially and adversely affect our business. These and other evolving technologies, including AI, and changes in customer behavior may have an adverse effect on our business and growth prospects. For further information concerning the risks posed by our competitors' use of AI, please refer to the Risk Factor "We face significant competition for our products, which we expect will continue to intensify, and we may not be able to maintain or improve our competitive position or market share." For further information concerning the legal and other risks arising from the development, adoption, use, deployment and maintenance of AI and AI-powered tools and solutions, refer to our risk factor "Our use, development, adoption, deployment and maintenance of AI and other new and evolving technologies may present significant risks, which could result in increased costs, litigation, reputational harm and liability."

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedRisk Factors
Our international business and operations subject us to a variety of risks, including related to political, economic, social and other risks, some of which we may not generally encounter in the U.S. Such risks may include, but are not limited to:

Read it in 10-K 2026-02-25 at sec.gov ↗

Show the other 67
RemovedRisk Factors
device to our line of GoDaddy Smart Terminals and providing on-the-go solutions such as Tap-to-Pay in the GoDaddy Mobile App, Pay Links and Virtual Terminal.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
The domain name registration market continues to evolve and adapt to changing technology. This evolution has and may in the future include changes in the administration or operation of the Internet, including the creation and institution of alternate systems for directing Internet traffic without using the existing domain name registration system, or fundamental changes in the domain name resolution protocol used by web browsers and other Internet applications. The widespread acceptance of any alternative system, such as mobile applications or closed networks, could eliminate the need to register a domain name to establish an online presence and could materially and adversely affect our business.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
Our products and services, and the products and services of our third-party vendors and partners, may be subject to fraudulent usage, including, but not limited to domain name hijacking, revenue share fraud, and other fraudulent schemes (external fraudulent activity). In addition, although our customers are required to set passwords or personal identification numbers

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
subscription renewal rates and in our ability to cross-sell our products and our reputation may suffer, any of which could adversely affect our business, reputation and operating results.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
procedures and tools to operate our systems, networks or infrastructure, we could face a substantial decrease in workflow efficiency and increased costs, as well as a decline in our revenue.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
result, any decline in the price of our Class A common stock (directly or relative to the stock price of other companies with which we compete for talent) may adversely impact our ability to retain employees or to attract new employees.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
•future earnings being lower than anticipated in countries where we have lower statutory tax rates and higher than anticipated earnings in countries where we have higher statutory tax rates.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedRisk Factors
An increasing number of laws and regulations impose requirements on us to provide content moderation and other restrictions for our products and services. For example, in 2024, the E.U.’s Digital Services Act (DSA) went into effect. The DSA imposes new content moderation and notice obligations, advertising restrictions, and other requirements on us and certain of our services. If we are unable to comply with the DSA or similar laws in other jurisdictions, we could be subject to litigation and government investigations, which could result in fines, damages, increased costs and reputational harm.

Read it in 10-K 2025-02-20 at sec.gov ↗

RewordedRisk Factors
If a key partner, such as Microsoft, were to terminate its relationship with us, materially limit our partners or our customers' access to its products and services, fail to create such operable integrations, fail to perform as expected, or if they change the features features, availability or pricing of their applications or alter the terms governing our or our customers' use of their applications in an adverse manner, demand for their products, and as a result our products could decrease, we could be required to transition customers to alternative solutions, which may not be available on comparable terms, may be operationally complex and could result in service disruptions, increased costs or loss of customers, all of which would harm our business and operating results.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
We also rely on certain relationships with partners to offer and support key products and services, some of whom create integrations with our partners to products, including Microsoft Corporation, a critical provider of email and related productivity tools through Microsoft 365, and others that create integrations with third-party applications and platforms used by our customers, such as the advanced email encryption service security provided by Proofpoint, ProofPoint, Inc., email backup and migration services provided by SkyKick and email archiving services provided by Barracuda.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
Our Although our business has not been materially negatively impacted to date by the conflicts between Russia and Ukraine and those in the Middle East. East, our business and operations could be materially negatively impacted by these or other conflicts or geopolitical changes in the future, and it is impossible to predict the extent of any such impacts, including over the long term.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
If a In addition, new or revised, more restrictive, visa program is implemented, it modified immigration laws and policies may further limit the availability of H-1B visas, cause delays in the issuance of visas or increase the costs associated with H-1B visas, any of which could impact our ability to recruit, hire and retain qualified skilled personnel, which could adversely impact our business, operating results and financial condition.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
In addition to the foregoing risks, the introduction Our use of AI technologies into in new or and existing products solutions and within our business operations may result in new or enhanced increasing governmental or regulatory scrutiny, litigation, ethical concerns concerns, increases in research and development or other costs or other complications that are not yet known to us, each of which could adversely affect our business, reputation or financial results.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
If this market fails to be as lucrative as we project or we are unable to market and sell our services to these businesses effectively, or we are unable to increase sales of our products to all customer segments we target, or may target in the future, our ability to grow our revenues and maintain profitability will be harmed.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
To the extent that our required and voluntary disclosures about ESG matters increase, In addition, we could also be questioned about questioned, criticized or face claims regarding our ESG commitments, initiatives and goals, including with respect to the accuracy, adequacy, appropriateness or completeness of such our disclosures and our reputation could be negatively impacted.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
We have invested and will continue to invest in partner programs our partnerships to provide new these product offerings and tools to our customers, to assist us in expanding the suite of solutions and tools we can offer to our customers and to help us attract additional new customers and retain and grow our existing customers.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
We are increasingly using new and rapidly evolving technologies, such as AI, including agentic AI, to, among other things, develop new tools and products, and additional solutions, add new features in our existing products, including ongoing deployment solutions and improvement of existing AI, and the development of new product technologies, such as generative AI. enhance our own business operations.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
Evolving technologies technologies, including AI-based technologies, and administration of the Internet, and the resulting changes in customer behavior and customer practices with respect to the internet may impact the demand for and value of our products and demand for our products, including domain names and our websites. services.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
Although While to date these incidents have not been material and we have made investments continue to invest in our cybersecurity defenses, we cannot guarantee that our defenses (or those of our third-party service providers) will be sufficient to prevent disruption or unauthorized access to our systems. a material incident in the future.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedRisk Factors
However, Despite these investments, our relationships with our partners partnerships may not be as successful in retaining or generating new customers as we anticipate, which could adversely affect our ability to increase retain our current customers or grow our total customers. customers, and could materially adversely affect our business and financial results.

Read it in 10-K 2026-02-25 at sec.gov ↗

Quiet changesRisk Factors
The costs of complying with such laws, rules or regulations could be significant and would could increase our operating expenses, which could adversely affect our business, financial condition and results of operations.

Read it in 10-K 2026-02-25 at sec.gov ↗

Quiet changesRisk Factors
We will continue to monitor pending legislation and implementation by individual countries and will continue to evaluate the potential impact on our business in future periods.

Read it in 10-K 2026-02-25 at sec.gov ↗

Quiet changesRisk Factors
We have incurred a substantial amount of indebtedness, including our Credit Facility and Senior Notes, and may incur additional indebtedness in the future.

Read it in 10-K 2026-02-25 at sec.gov ↗

Quiet changesRisk Factors
In addition, a growing and evolving body of U.S. and international laws restrict affect how we may process personal data for various purposes, including online advertising and targeted marketing.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedMD&A
In each of the five years ended December 31, 2025, greater than 85% of our total revenue was generated by customers who were also customers in the prior year. To track our growth and the stability of our customer base, we monitor, among other things, revenue and retention rates generated by our annual customer cohorts over time, as well as corresponding marketing and advertising spend. We define an annual customer cohort to include each customer who first became a customer during a calendar year. For example, in 2017, we acquired approximately 5.0 million gross customers, who we collectively refer to as our 2017 cohort, and we invested $253.2 million in marketing and advertising expenses. By the end of 2025, the 2017 cohort had generated an aggregate of approximately $3.0 billion of total bookings. We expect this cohort to continue to generate bookings and ultimately revenue in the future. For the seven years ended December 31, 2025, the average annual revenue retention rate of the 2017 cohort was more than 91%, which is calculated by averaging the ratio of the cohort's annual revenue for each of the seven years to its annual revenue for each respective preceding year. We selected the 2017 cohort as an example for this analysis, as we believe it illustrates the long-term value of our customers.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedMD&A
(3) Net income for the year ended December 31, 2025 included a one-time benefit for the recognition of an uncertain tax position of $34.6 million. Net income for the year ended December 31, 2024 included a non-routine, non-cash benefit to income taxes of $267.4 million related to the conversion of GoDaddy's Desert Newco, LLC (Desert Newco) subsidiary from a partnership to a disregarded entity for U.S. income tax purposes.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedMD&A
Domains under management (DUM). DUM is a business metric representing the total number of domains that are registered through GoDaddy and its affiliated registrars.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedMD&A
Following a competitive rebid in the second quarter of 2025, we no longer operate as the registry service provider for the .CO top-level domain after October 3, 2025. This transition did not have a material impact to our financial results during the year ended December 31, 2025, and we will continue to offer .CO to customers in our capacity as an accredited registrar.

Read it in 10-K 2026-02-25 at sec.gov ↗

AddedMD&A
continue to maintain a valuation allowance against the DTAs for which we have concluded it is more-likely-than-not they will not be realized due to certain limitations on character or carryforward period.

Read it in 10-K 2026-02-25 at sec.gov ↗

RemovedMD&A
Year Ended December 31, 2024 2023 2022 Net income $ 936.9 $ 1,375.6 $ 352.9 Depreciation and amortization 135.3 171.3 194.6 Equity-based compensation expense(1) 299.1 294.0 264.4 Interest expense, net of interest income 130.4 155.4 135.0 Acquisition-related expenses, net of reimbursements 0.2 12.1 35.1 Restructuring and other(2) 65.5 97.9 27.4 Provision (benefit) for income taxes (171.5) (971.8) 3.6 NEBITDA $ 1,395.9 $ 1,134.5 $ 1,013.0

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
(1)The year ended December 31, 2024 and 2023 excludes $0.8 million and $2.3 million, respectively, of equity-based compensation expense associated with our restructuring activities, which is included within restructuring and other.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
The following table presents our total bookings for the periods indicated:Year Ended December 31, 2024 to 2023 2023 to 2022 2024 2023 2022 $ change % change $ change % change Total bookings $ 5,038.8 $4,603.1 $4,413.8 $ 435.7 9% $ 189.3 4%

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
The 5.0% increase in cost of revenue for the year ended December 31, 2024 was driven by: (i) 7.1% growth in domain registration and add-on revenues and 5.0% growth in aftermarket revenues; (ii) 20.3% growth in revenue related to our productivity applications, most notably our pricing and bundling initiatives; (iii) 8.7% growth in revenues due to continued customer adoption of our subscription-based products designed to establish and grow an online presence; and (iv) 40.1% growth in revenue related to our commerce solutions.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
The 5.4% increase in general and administrative expenses for the year ended December 31, 2024 was primarily attributable to a $14.8 million increase in personnel costs, driven by higher stock-based compensation, and an $11.4 million increase in legal and professional costs. These increases were partially offset by a $6.1 million reduction in rent and utilities expenses, primarily the result of closed facilities and lease abandonments during 2024.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
The 11.6% decrease in interest expense for the year ended December 31, 2024 was attributable to the refinancing of the 2029 Term Loans in July 2023, January 2024 and December 2024 and the 2031 Term Loans in May 2024, each of which reduced our interest margin. See Note 10 to our financial statements for additional discussion.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
We determine whether substantially all of the fair value of assets acquired is concentrated in a single identifiable asset or a group of similar identifiable assets. If this threshold is met, the single asset or group of assets, as applicable, is accounted for as an asset acquisition. If the threshold is not met, further assessment is undertaken to ascertain whether the acquisition meets the definition of a business.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
We include the results of operations of acquired businesses in our financial statements as of the respective dates of acquisition. Accounting for business acquisitions requires us to make significant estimates and assumptions, especially at the acquisition date, with respect to tangible and intangible assets acquired, liabilities assumed and pre-acquisition contingencies. The purchase price, including estimates of the fair value of contingent consideration when applicable, is allocated to the tangible and intangible assets acquired and the liabilities assumed based on their estimated fair values on the respective acquisition dates, with the excess recorded as goodwill. Critical estimates used in valuing certain acquired intangible assets include, but are not limited to, future expected cash flows (primarily from customer relationships and developed technology) and discount rates.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
Contingent consideration liabilities, which relate to future earn-out payments associated with our acquisitions, are generally valued using discounted cash flow valuation methods. Critical estimates used in valuing these liabilities include estimated operating results scenarios for the applicable performance periods, probability weightings assigned to operating results scenarios and discount rates.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
We use our best estimates and assumptions to determine acquisition-date fair values. These estimates are inherently uncertain and subject to refinement. We continue to collect information and reevaluate our preliminary estimates and assumptions and record any qualifying measurement period adjustments to goodwill. Contingent consideration is adjusted to fair value in subsequent periods as an increase or decrease in general and administrative expenses.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
Our qualitative assessment during 2024 indicated it was more-likely-than-not that certain indefinite-lived intangible assets were impaired. We performed a quantitative impairment test and recognized an immaterial non-cash impairment charge which was included within restructuring and other in our consolidated statement of operations. Our qualitative assessment during 2023 and 2022 did not indicate any impairment.

Read it in 10-K 2025-02-20 at sec.gov ↗

RemovedMD&A
We are subject to U.S. federal, state and foreign income taxes with respect to our allocable share of any taxable income or loss of Desert Newco, as well as any stand-alone income or loss we generate. On December 11, 2023, we completed a series of transactions (the DNC Restructure) designed to simplify our then-existing capital structure, commonly referred to as an "Up-C" structure, and provide us with additional strategic flexibility. Completion of these transactions resulted in Desert Newco becoming a wholly-owned subsidiary of GoDaddy Inc. Subsequent to the DNC Restructure, on January 1, 2024, Desert Newco was converted from a partnership to a disregarded entity and as a result we are now treated as a consolidated C corporation group for U.S. income tax purposes. Judgment is required in determining our provision or benefit for income taxes and in evaluating uncertain tax positions.

Read it in 10-K 2025-02-20 at sec.gov ↗

RewordedMD&A
This increase was partially offset by an a $118.4 million increase in other segment items driven by higher cost of revenue resulting from 20.3% growth attributable to the increase in revenue related to our productivity applications, most notably our pricing and bundling initiatives and increased adoption of our products containing proprietary software, a 40.1% growth in revenue related to our commerce solutions, and a $20.4 million increase in operating expenses (excluding acquisition-related costs, equity-based compensation expense and depreciation and amortization) amortization expense) attributable to higher technology and development costs and marketing costs.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
As described below, on January 1, 2024, we completed The $316.5 million, or 184.5%, change in benefit (provision) for income taxes was primarily due to the completion of the DNC Restructure Restructure, as defined and further discussed in Note 15 to our financial statements, which resulted in the conversion of Desert Newco was converted from a partnership to a disregarded entity for U.S. income tax purposes, which and resulted in a one-time non-cash income tax benefit in the first quarter of 2024 of $267.4 million.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
During the year ended December 31, 2024, Additionally, we repurchased a total of 5,179 approximately 5.9 million shares of our Class A common stock in the open market and through accelerated share repurchase (ASR) transactions stock, which were retired upon repurchase, for an aggregate purchase price of $668.1 million. $834.8 million during the year ended December 31, 2025.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
For In each of the year five years ended December 31, 2024, 2025, our customer retention rate was approximately 84%, a slight reduction from 85%, with the approximate 85% in each exception of the four years prior, year ended December 31, 2024 when the retention rate was approximately 84% due to divestitures, migrations and the end of life of certain products as part of our efforts to streamline brands outside of the GoDaddy platform.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
We expect customer care expenses to fluctuate depending on the methods of customer interaction utilized as well as the level of personnel required to support our business.Year Ended December 31, 2024 to 2023 2023 to 2022 2024 2023 2022 $ change % change $ change % change Customer care $ 287.5 $304.5 $305.9 $ (17.0) (6)% $ (1.4) 0%

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RewordedMD&A
Partially offsetting these increases This increase was partially offset by a shift in sales mix as well as an 11.6% $11.9 million decrease in hosting revenues primarily due related to end-of-life and migration activities migrations away from certain products and the disposition of certain hosting assets. assets in 2024.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
Partially offsetting these These increases was an 11.6% were partially offset by a decrease in hosting revenues primarily due bookings related to end-of-life and migration activities migrations away from certain products and the disposition of certain hosting assets. assets in 2024.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
The 1.1% $18.2 million, or 5.1%, increase in marketing and advertising expenses for the year ended December 31, 2024 2025 was primarily attributable to increased an increase in discretionary advertising spend in support of our strategic initiatives. initiatives, including building broader awareness of our GoDaddy Airo experience.

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RewordedMD&A
We believe we are able to build strong relationships with our customers through the breadth and depth of our solutions, the intelligent and proactive AI-powered experiences and the high quality and responsiveness of our customer care team builds strong relationships with our customers and team, all of which are key to our high level of customer retention.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
The 3.4% $141.9 million, or 4.9%, increase in Core revenue for the year ended December 31, 2024 2025 was driven by 7.1% $104.6 million growth in domain registration and add-on revenues and 5.0% $53.2 million growth in aftermarket revenues due to increasing sales volume. revenue.

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
However, cost of revenue may fluctuate as a percentage of total revenue, depending on the mix of products sold in a particular period.Year Ended December 31, 2025 to 2024 2024 to 2023 2023 to 2022 2025 2024 2023 2022 $ change % change $ change % change Cost of revenue $ 1,652.0 1,801.5 $1,652.0 $1,573.6 $1,484.5 $ 149.5 9.0% $ 78.4 5% $ 89.1 6% 5.0%

Read it in 10-K 2026-02-25 at sec.gov ↗

RewordedMD&A
We expect technology and development expenses to decrease as a percentage of revenue in future periods following a period of investment in product development and migration toward a unified infrastructure platform.Year Ended December 31, 2025 to 2024 2024 to 2023 2023 to 2022 2025 2024 2023 2022 $ change % change $ change % change Technology and development $ 814.4 841.5 $814.4 $839.6 $794.0 $ 27.1 3.3% $ (25.2) (3)% $ 45.6 6% (3.0)%

Read it in 10-K 2026-02-25 at sec.gov ↗

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