10-K 0001075531-26-000009 (2026-02-18) vs 10-K 0001075531-25-000010 (2025-02-20)
| Section | Compared text | Words now | Changed |
| Risk Factors | Item 1A | 12,540 |
24.0% |
| MD&A | Item 7 | 7,659 |
32.5% |
| Legal Proceedings | Item 3, via Note 16 – COMMITMENTS AND CONTINGENCIES | 2,054 |
43.9% |
| Accounting Policies | 10-K text, Note 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES | 4,545 |
11.9% |
The redline: what was cut and what was added
In each section, the paragraph that changed most, marked against last year's 10-K:
cut words struck through, new words highlighted and underlined.
Legal Proceedings 445 words changed in this paragraph; it is 34% similar to last year's version.
Beginning in 2014, Booking.com B.V. received several letters from the Netherlands Pension Fund for the Travel Industry (Reiswerk) ("BPF") claiming that it was required to participate in the mandatory pension scheme of the BPF with retroactive effect to 1999, which has a higher contribution rate than the pension scheme in which it is currently participating. historically participated in. BPF instituted legal proceedings and in 2016 the District Court of Amsterdam rejected all of against Booking.com B.V. (which were continued by BPF's claims. BPF appealed the decision to the Court of Appeal, legal successor, Pension Fund PGB ("PGB")) and, in May 2019, the Court of Appeal also rejected all of BPF's claims, in each case by ruling that Booking did not meet the definition of a travel intermediary for purposes of the mandatory pension scheme. BPF then appealed to the Netherlands Supreme Court. In April 2021, the Supreme Court overturned the previous decision of the Court of Appeal and held that Booking.com B.V. met the definition of a travel intermediary for the purposes of the mandatory pension scheme. The Supreme Court ruled only on the qualification of Booking.com B.V. as a travel intermediary for the purposes of the mandatory pension scheme and did not rule on the various other defenses brought forward by the Company against BPF's claims. The Supreme Court referred the matter to another Court of Appeal to assess the other defenses brought forward by the Company. In January 2024, that a Dutch Court of Appeal ruled that Booking.com B.V. is required to participate in the mandatory pension scheme of the BPF PGB with retroactive effect to 1999. The Company has filed an appeal of the decision to the Netherlands Supreme Court. Although the Company disagrees disagreed with and appealed the decision, it accrued losses of $ 276 million and $ 77 million for the years ended December 31, 2023 and 2024, respectively, included in "Personnel" expenses in the Consolidated Statements of Operations. The corresponding liability is included in "Accrued expenses and other current liabilities" in the Consolidated Balance Sheet as of December 31, 2024. After a loss final ruling by the Dutch Supreme Court in March 2025, Booking.com B.V. changed its pension scheme going forward and with retroactive effect to 1999, in line with the outcome of 253 the litigation and arrangement with PGB. During the year ended December 31, 2025, the Company paid $ 136 million Euros ($ 276 million), included to settle the pension liability as of December 31, 2024, reflecting the arrangement with PGB that became effective during the period. The impact of the reduction in the pension liability from December 31, 2024 of $ 176 million is recorded in "Personnel" expenses in the Consolidated Statement of Operations for the year ended December 31, 2023. During the year ended December 31, 2024, the Company recorded 2025. There may be additional estimated expenses of 72 million Euros ($ 77 million) included in "Personnel" expenses in the Consolidated Statements of Operations. The related liability is included in "Accrued expenses and other current liabilities" in the Consolidated Balance Sheets as of December 31, 2024 and 2023. On a go-forward basis, Booking.com B.V. expects to begin paying pension premiums claims with respect to the BPF scheme or to increase contributions to eligibility of certain employees in scope of the benefit of employees under its existing pension scheme. scheme, which may result in additional costs.
Source: Item 3, via Note 16 – COMMITMENTS AND CONTINGENCIES, 10-K 0001075531-26-000009 vs Item 3, via Note 16 – COMMITMENTS AND CONTINGENCIES, 10-K 0001075531-25-000010
Risk Factors 375 words changed in this paragraph; it is 42% similar to last year's version.
We are subject to competition and consumer protection laws and regulations around the world. These laws and regulations evolve, and their interpretation, application, and enforcement can also change, be unpredictable, or be affected by changing political or social pressures. As we expand our business into new areas, including building the Connected Trip vision and integrating Gen AI into our offerings, we may become subject to additional laws and regulations. We have been the subject of investigations or inquiries by national competition authorities ("NCAs") ("Competition Authorities") and other governmental authorities. authorities regarding competition law matters, consumer protection issues, and other areas. For example, we are involved in investigations related to whether certain of Booking.com's contractual parity arrangements with accommodation providers are anti-competitive because they require partners anti-competitive, including with respect to provide Booking.com with rates, conditions, and availability at least as favorable as those issues like contractual parity, pricing tools or programs offered to other OTCs partners, or by the partner itself. In July 2024, the Comisión Nacional de los Mercados y la Competencia (the "CNMC") ranking criteria used in Spain notified Booking.com of its decision displaying results to impose a fine and consumers. See Note 16 to restrict our Consolidated Financial Statements for information regarding certain business practices based on the allegation that certain practices by Booking.com may produce adverse effects for hotels and other OTCs. Booking.com does not agree with the rationale stated legal proceedings in the decision and which we are involved. To resolve certain of the restrictions imposed, and has filed an appeal. In September 2017 the Swiss Price Surveillance Office opened an investigation that may require Booking.com to reduce its commissions in Switzerland. To resolve and close certain of these investigations, proceedings or investigations we have been or are involved in, we have made commitments regarding future business practices or activities, such as agreeing activities including related to narrow the scope of our parity arrangements. While arrangements, the information we believe that provide about our search results ranking, and how we are complying with the commitments display prices, discounts, and popularity and availability statements. Though we have made, taken steps to comply with such commitments, investigating authorities or third parties may determine otherwise assert that our measures are insufficient and decide to may pursue legal further action to compel compliance or seek other remedies. We cooperate with regulators but we are unable to predict what, if any, effect any investigations or their resolution, including the effect of any commitments we might make, will have on our business, industry practices, or online commerce more generally. An unfavorable outcome in an investigation could encourage additional regulatory inquiries that could become widespread over time, significantly increasing the potential financial and reputational impact on us. To the Company. Additionally, these types of extent that investigations can or inquiries result and have resulted in the assessment of additional commitments, changes to our business practices, negative publicity, fines, damages from private litigation, or other remedies, it could have a material adverse effect on our business, financial condition, and negative publicity. results of operations.
Source: Item 1A, 10-K 0001075531-26-000009 vs Item 1A, 10-K 0001075531-25-000010
MD&A 220 words changed in this paragraph; it is 37% similar to last year's version.
In November the fourth quarter of 2024, we announced began the implementation of organizational changes to improve operating expense efficiency, increase organizational agility, free up resources that can be reinvested into further improving our intention offering to implement certain organizational changes, including modernizing processes travelers and systems, initiating an expected workforce reduction, optimizing procurement, partners, and seeking real estate savings better position our business for the long term (the "Transformation Program"). We believe it is important to make these organizational changes The Transformation Program resulted in order to drive further expense efficiency, create room for reinvestment approximately $250 million in projects and initiatives that will support savings in 2025. Given the growth stronger-than-expected early results of our business over the long run, and further improve our organizational agility. We expect the Transformation Program Program, in the third quarter of 2025, we raised our expectation for the ultimate annual run-rate savings to ultimately deliver about a range of $500 to $550 million from our previous guidance of $400 to $450 million in annual run rate savings over the next three years million, as compared to our 2024 expense base. We are As of the end of 2025, we have enabled approximately $550 million in the early stages of this program annual run-rate savings and we expect to realize these run-rate savings by the majority end of the run rate savings to be achieved after 2025. 2026. We expect that the restructuring costs and accelerated investments related to the Transformation Program will largely be incurred in by the next two to three years end of 2026 and are estimated to be, in the aggregate, approximately less than one times the expected annual run rate run-rate savings.
Source: Item 7, 10-K 0001075531-26-000009 vs Item 7, 10-K 0001075531-25-000010
Accounting Policies 124 words changed in this paragraph; it is 34% similar to last year's version.
In December 2023, September 2025, the FASB issued an ASU to modernize the accounting standards update related to income taxes that requires additional disclosures on the rate reconciliation for software costs accounted for under ASC 350-40, Intangibles - Goodwill and taxes paid. The update requires disclosure of additional categories of information in the tax rate reconciliation table about federal, state and foreign income taxes and more details about certain items that meet a quantitative threshold. Income taxes paid (net of refunds received) are required to be disclosed disaggregated by federal (national), state and foreign taxes and also by jurisdiction based on a quantitative threshold. Other - Internal-Use Software. The update is effective for annual and interim financial statements beginning with the fiscal year 2025. In preparation for the adoption of the update, the 2028. The Company is currently evaluating the impact of the update to its the Consolidated Financial Statements and establishing the related processes and internal controls. Statements.
Source: 10-K text, Note 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, 10-K 0001075531-26-000009 vs 10-K text, Note 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, 10-K 0001075531-25-000010
Every change, by type
Sentences and paragraphs of BKNG's Risk Factors and MD&A, 10-K 2026-02-18 against 10-K 2025-02-20.
Each links to the text at sec.gov.
Quiet changes are sentences kept from last year with one to four words changed, at least one of them a hedge, a modal or a qualifier
(may, could, will, not, significant, material…). A year or date rolling forward is not counted.
The full word list
adverse, adversely, all, although, anticipate, anticipates, any, approximately, believe, believes, can, cannot, certain, could, expect, expects, generally, however, if, intend, intends, largely, likely, many, material, materially, may, might, most, must, never, no, not, possible, primarily, probable, should, significant, significantly, some, substantial, substantially, unlikely, will, would
AddedRisk Factors
We operate in highly competitive and rapidly evolving global markets for travel and restaurant reservation services. Barriers to entry are low, and we compete with online travel companies ("OTCs"), travel service providers offering direct booking (such as airlines, hotels, and rental car companies), traditional travel agencies and operators, companies offering travel-related software, payments, or technology solutions, financial services and credit card companies, and global technology companies with significantly greater scale, data, and financial resources. For example, Google links travel search to its dominant search engine and has integrated travel products into Google Maps and its Gemini generative AI ("Gen AI") offering. Other large technology platforms and AI-native competitors are developing Gen AI-powered assistants and agents that can search, compare, recommend, and facilitate travel and dining reservations directly within their search engines, operating systems, messaging platforms, or "super-apps." These offerings may reduce consumers choosing to visit dedicated online travel platforms, reducing direct traffic, bookings, and customer relationships. Gen AI also lowers barriers to entry and enables competitors to potentially replicate or improve core functionality, personalize recommendations and pricing, and acquire customers more efficiently through non-travel consumer interactions. AI agents may further evolve into full-service booking platforms, increasing competitive pressure and disintermediating OTCs. If our Gen AI investments are not successful or we are unable to successfully adapt to such changes, our ability to compete, and our business and results of operations, could be adversely affected.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
A significant portion of consumer traffic to our services is derived from third-party platforms, including Google and other search engines, mobile operating systems, app marketplaces, mapping services, and other digital distribution channels. These platforms increasingly incorporate Gen AI features, such as AI-generated answers, assistants, and recommendations, that may satisfy user intent without directing users to our services or may favor the platform's own or affiliated offerings.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
Changes in algorithms, ranking methodologies, user interfaces, access terms, pricing, or the placement of AI-generated content by these platforms could reduce the visibility of our services, increase customer acquisition costs, or decrease traffic and bookings. In addition, platform providers may restrict data access, limit interoperability, or impose commercial terms that disadvantage us relative to competing or native AI-enabled services.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
If we are unable to maintain favorable placement, access, or economics across traditional digital search as well as evolving AI-mediated distribution channels, our distribution of travel and restaurant reservations through such third-party distribution channels is likely to decline and our business, competitive position, and results of operations could be adversely affected.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
Alternative accommodation rules and regulations are complex, evolving, can be inconsistent among individual localities, and could limit or negatively affect property owners' and managers' ability to rent properties. For example, in conjunction with the
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
succeed in attracting, and retaining well-qualified employees, our business, ability to grow and innovate, competitive position, reputation, and results of operations would be adversely affected.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
During fiscal year 2025, as a result of our annual goodwill impairment test, we recognized goodwill and intangible assets impairment charges. See Note 11 to our Consolidated Financial Statements. The estimation of fair value reflects numerous assumptions that are subject to risks and uncertainties, including key assumptions regarding expected growth rates and operating margin, discount rates, and market comparables. It requires significant judgments and estimates and actual results could be materially different than the judgments and estimates used to estimate fair value. Future events and changing market conditions may lead us to re-evaluate our current assumptions and may result in a need to recognize an additional goodwill or long-lived asset impairment charge that could have a material adverse effect on our results of operations.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
Competition and consumer-law-related investigations, legislation, judgments, or issues have in the past resulted in and could in the future result in private litigation. We are currently involved in such litigation and aware of such potential litigation. For example, a Dutch consumer group has filed a claim against Booking.com relating to the historical use of contractual parity provisions, as well as allegations that Booking.com and Agoda employed misleading practices, and we are aware of similar efforts to pursue potential claims in other jurisdictions. See Note 16 to our Consolidated Financial Statements for more information regarding this and other such claims or potential claims. Class action litigation can be time-consuming, costly, and unpredictable, regardless of merit, and there may be evolving jurisprudence and less experience with such matters in certain of the geographies where we are or may be involved in such litigation, making outcomes less certain and harder to forecast. If we were to be found liable, it could result in, among other things, payment of damages, commitments to change certain business practices, or reputational damage, any of which could harm our business, results of operations, brands, or competitive position.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
legislation utilizes a "gatekeeper" or VLOP designation to extend its scope, we could be subject to further regulations, restrictions, or compliance or other obligations that are not applicable to our competitors.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
Additionally, our employees in certain countries are represented by works councils and/or trade unions. We are required to consult with works councils on certain matters (such as our Transformation Program), acquisitions and divestitures, and other matters that could impact our labor force. Consultation may not be completed on terms satisfactory to us and could result in increases in our cost of labor, diversion of management's attention away from operating our business, delays in certain initiatives, and expose us to claims and litigation.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
compromised, we could incur significant fines or experience a significant increase in payment card transaction costs. Compliance with the Standard may not prevent all security incidents.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedRisk Factors
•announcements of Gen AI developments or related product launches, particularly relating to agentic capabilities;
Read it in 10-K 2026-02-18 at sec.gov ↗
RemovedRisk Factors
•Our performance marketing efficiency and the effectiveness of our marketing efforts;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•Our ability to respond to and keep up with rapid technological or other market changes;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•Risks related to exposure to additional tax liabilities and maintaining tax benefits;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•Fluctuations in foreign currency exchange rates and other risks associated with doing business in multiple currencies and jurisdictions;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•Success of investments and acquisitions, including integration of acquired businesses.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
We compete globally with online and traditional travel and restaurant reservation and related services. The markets for the services we offer are intensely competitive and constantly evolving. Current and new competitors launch new services at a relatively low cost. Some of our current and potential competitors include the largest global technology companies, which have significantly more consumers, consumer data, and resources than we do, and may be able to leverage other aspects of their businesses (e.g., search or mobile device businesses or Gen AI and similar or related capabilities) to compete with us. For example, Google's online travel offerings have grown rapidly by linking travel search services to its dominant search functionality through flight, hotel, and alternative accommodations meta-search products, and integrating such products into Google Maps. Similarly, several companies developing Gen AI-powered platforms have used travel search and reservation capabilities to illustrate the possible use cases for this technology. The structure of the travel industry or consumer preferences could also change in ways that disadvantage us and benefit competitors or new entrants. If we are unable to successfully adapt to such changes, our ability to compete, and our business and results of operations, would be adversely affected.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
We currently, or may in the future, compete with companies that provide a variety of products and services, including:
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•online platforms, including accommodation and alternative accommodation search or reservation services, travel meta-search, and large online companies including in search, social media, marketplace, Gen AI, and ride-sharing;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•travel service providers (e.g., accommodations, rental car companies, or airlines), which may offer lower prices on their direct channel than they provide to us;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•traditional travel agencies, travel management companies, wholesalers, and tour operators;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•companies offering software solutions and technology services to travel service providers, including global distribution systems ("GDSs") and hospitality software and payments platforms; and
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedRisk Factors
•companies offering AI agents powered by Gen AI that can perform or facilitate travel-related services, such as virtual assistants.
Read it in 10-K 2025-02-20 at sec.gov ↗
RewordedRisk Factors
Our OTC The growth rate of our operations outside of the United States historically had achieved significant year-over-year growth in their gross bookings, though growth rates have generally declined over time as the absolute level of our gross bookings increased and online travel growth rates declined. declined, and they may also be impacted by factors such as economic conditions, changes in foreign currency exchange rates, declines in ADRs, increases in cancellations, adverse changes in travel market conditions, and competition.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
For example, we are involved in investigations related to whether certain of Booking.com's contractual parity arrangements with accommodation providers are anti-competitive because they require partners anti-competitive, including with respect to provide Booking.com with rates, conditions, and availability at least as favorable as those issues like contractual parity, pricing tools or programs offered to other OTCs partners, or by the partner itself. ranking criteria used in displaying results to consumers.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Foreign Corrupt Practices Act, Global laws, regulations, and changing social, political and public policies, which sometimes conflict, impact a wide range of subjects, including the UK Bribery Act, the DSA digital marketplace regulations, and DMA, and local laws prohibiting corrupt payments to governmental officials or third parties, data privacy requirements, emerging regulations governing the development, marketing, and use of AI, labor relations laws, non-discrimination, human rights or anti-human trafficking laws, tax laws, anti-trust or competition laws, U.S., EU, or U.N. export controls, sanctioned country or sanctioned persons mandates, sustainability, and consumer protection laws.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
In Travel service providers may offer lower prices through direct or AI-enabled channels, OTC and other competitors may more effectively invest in online marketing channels, and in certain markets, markets we may need to provide discounts or other incentives in order to be competitive, any of which may make it difficult for us to maintain or grow market share, maintain historical our competitive position or profit margins, and may also result in lower ADRs and lower revenues as a percentage of gross bookings.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Further, as consolidation industry consolidation, including among travel service providers providers, increases, or if Gen AI better enables, or offers alternatives for travel service providers to reach consumers, the potential adverse effect of a decision reduced usage or withdrawal from our services by a significant travel service provider to withdraw from or reduce its participation in our services also increases.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Other events beyond our control such as pandemics, terrorist attacks, natural disasters, trade disputes, sanctions, wars and regional hostilities, political unrest, travel-related accidents, or increased focus on the environmental impact of travel overtourism may disrupt or limit the ability or willingness of travelers to visit certain locations, or result in declines in demand for or travel restrictions, which could negatively impact our travel offerings. business.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Certain countries or regulatory authorities have unilaterally introduced a or are considering digital services tax taxes that may apply to address the issue of multinational businesses carrying on business in their jurisdiction without a us even if we have no physical presence and therefore are generally not being subject to income tax in those jurisdictions.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Although we believe we do not owe the taxes claimed in these lawsuits, litigation is uncertain, and if there was an adverse outcome in these lawsuits or similar litigation in other jurisdictions, it could result in liabilities for past and/or future bookings, and it could have an adverse effect on our business, reputation, profit margins, and results of operations.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
In addition, the widespread adoption of new technologies, such as Gen AI and machine learning, other new technologies could influence how customers consumers search for and book travel, render diminish the relevance or competitiveness of our existing technology obsolete, and service offerings, or require us to modify or adapt our services or infrastructure, any of which could adversely affect our results of operations or and financial condition.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Additionally, such ventures Such endeavors may not be successful and may involve significant risks and uncertainties, uncertainties including diversion of management's attention from current operations, attention, greater than expected liabilities and expenses, increased regulatory scrutiny, failing to obtain required regulatory approvals on a timely basis or at all, the imposition of conditions that could delay or prevent us from completing a transaction or limit our ability to realize the anticipated benefits of a transaction, inadequate return on capital, new risks with which we are not familiar, legal and compliance obligations that previously did not apply to us, integration risks, and unidentified issues not discovered in our evaluations of those strategies and acquisitions. evaluations.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Because alternative Alternative accommodations are often either a typically consist of single unit units or a small collection of independent units, and may have result in additional costs to be offered on our platforms, these properties generally represent for us, which can result in more limited booking opportunities and lower profit margins than hotels, motels, and resorts.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedRisk Factors
Successful infringement claims against us could result in a significant monetary liability and/or prevent us from operating liability, halt our business, operations, or require us to change necessitate costly business practices changes or develop the development of non-infringing alternatives, which could require significant effort and expense. alternatives.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
International Many markets may have strong local competitors with an established brand and travel service provider or restaurant relationships making expansion in that market difficult or costly.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
These efforts may also not be successful unsuccessful in improving the travel experience or retaining and attracting new customers.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
Impairments of goodwill, long-term investments, and long-lived assets, increases in provisions for expected credit losses on receivables from and cash advances made to our travel service provider and restaurant partners, and increases in cash outlays to refund consumers for prepaid reservations could have a negative impact on our results of operations.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
The implementation of unfavorable regulations or unfavorable interpretations of existing regulations by judicial or regulatory bodies could require us to incur significant compliance costs, cause the development of the affected markets to become impractical and otherwise have a material an adverse effect on our business and results of operations.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
We process many the majority of our transactions on a merchant basis where we facilitate payments from travelers through payment cards and other payment methods.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesRisk Factors
The rules of the card schemes and payment systems are often updated or interpreted in different ways, and we may need to adjust our systems and/or processes to comply with any updated obligations.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
While the geopolitical and macroeconomic environment can impact global travel demand, we believe our diversified global portfolio of leading travel brands, flexible platforms, and strong financial position helps us to navigate a range of scenarios. We continue to take a long-term view, staying focused on delivering value to our travelers and partners, maintaining disciplined cost management, and making strategic investments as appropriate.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
We review long-lived assets whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. The assessment of possible impairment is based upon the ability to recover the carrying value of the assets from the estimated undiscounted future net cash flows, before interest and taxes, of the related asset group. In the accounting for business combinations, the excess of the consideration transferred over the net of the amounts allocated to the identifiable assets acquired and liabilities assumed is recognized as goodwill. Goodwill is assigned to reporting units that are expected to benefit from the synergies of the business combination. When the composition of one or more reporting units is changed, goodwill is reassigned to the affected reporting units using a relative fair value approach. A substantial portion of our intangible assets and goodwill as of December 31, 2025 relates to the acquisitions of OpenTable and Getaroom.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
We test goodwill for impairment on an annual basis and between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. We test goodwill at a reporting unit level and our annual goodwill impairment tests are performed as of September 30.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
As of September 30, 2025, we performed our annual goodwill impairment test. Except for the KAYAK reporting unit, the fair values of our reporting units exceeded their respective carrying values.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
For the KAYAK reporting unit's goodwill, we recognized an impairment charge of $180 million for the three months ended September 30, 2025, resulting in an adjusted carrying value of $203 million at September 30, 2025. In addition, for the KAYAK asset group's intangible assets (trade names and supply and distribution agreements), we recognized an impairment charge of $277 million for the three months ended September 30, 2025. The impairments were primarily driven by a reduction in the forecasted cash flows for KAYAK, reflecting its meta-search business being impacted by expected increases in customer acquisition costs.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
At September 30, 2025, the fair values of KAYAK's trade names and supply and distribution agreements were $103 million and $76 million, respectively, estimated using an income approach. The key unobservable inputs used for these intangible assets include royalty rates, distributor margins, and supplier attrition rates (in the range of 2% to 5%, as applicable) and the useful lives of the trade names (20 years). Significant changes in any of these inputs in isolation would result in significantly different fair value measurements. Generally, a change in the assumption used for the royalty rate, distributor margin, and expected useful life would result in a directionally similar change in the fair value and a change in the assumption used for the attrition rate would result in a directionally opposite change in the fair value.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
For a contingency that might result in a gain, substantially all uncertainties about its realization should be resolved before it is recognized in the financial statements. Recoveries of costs and losses incurred in the past and recorded in the financial statements are recognized when the recovery is probable, reasonably estimable, and there is direct linkage to the loss event. Establishing direct linkage requires judgment and evaluation of all the underlying facts and circumstances, including the relationship between the recovery, the loss event, and the costs and losses incurred.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
See Note 2 to our Consolidated Financial Statements for additional information about the components of our operating expenses and the related accounting policies. The year-over-year growth in our total operating expenses for 2025 was increased in part by changes in foreign currency exchange rates.
Read it in 10-K 2026-02-18 at sec.gov ↗
AddedMD&A
In the first quarter of 2025, our Board of Directors (the "Board") authorized a program to repurchase up to $20 billion of our common stock. At December 31, 2025, we had a total remaining authorization of $21.8 billion related to share repurchase programs authorized by the Board.
Read it in 10-K 2026-02-18 at sec.gov ↗
RemovedMD&A
Our global room nights in the fourth quarter of 2024 were 13% higher than the fourth quarter of 2023 which was negatively impacted by the Israel-Hamas war. When excluding room nights from bookers in Israel in each comparable period, our overall room nights in the fourth quarter of 2024 increased 12% year-over-year. When excluding room nights from bookers in Israel in each comparable period, our overall room nights for the full year 2024 increased 9% year-over-year.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
•operating income will be lower than the first quarter of 2024, due in part to the negative impact from the shift in Easter timing versus last year, as well as the negative impact from year-over-year changes in foreign currency exchange rates. Excluding these impacts, we expect operating income will be slightly higher than the first quarter of 2024.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
•the year-over-year growth in gross bookings will be in a mid single digit percentage range;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
•the year-over-year growth in revenues will be in a mid single digit percentage range; and
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
See Notes 2, 5, and 6 to our Consolidated Financial Statements for additional information related to the investments in private entities and information on fair value measurements, including the three levels of inputs to the valuation techniques used to measure fair value. When inputs that are observable, either directly or indirectly (observable market data), are available at the measurement date and are not significantly adjusted using unobservable inputs, the observable inputs would be classified as Level 2 inputs. When little or no market data is available, the fair value of these investments are measured using unobservable inputs ("Level 3 inputs").
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RemovedMD&A
Our investments measured using Level 3 inputs primarily consist of investments in privately-held entities that were classified as either debt securities or equity securities without readily determinable fair values. Fair values of privately held securities are estimated using a variety of valuation methodologies, including both market and income approaches. We use valuation techniques appropriate for the type of investment and the information available about the investee as of the valuation date to determine fair value. Recent financing transactions in the investee are generally considered the best indication of the enterprise value and therefore used as a basis to estimate fair value. However, based on a number of factors, such as the proximity to the valuation date or the volume or other terms of these financing transactions, we may also use other valuation techniques to supplement this data, including the income approach. When a financing transaction occurs and represents fair value, we also use the calibration process, as appropriate, when estimating fair value on subsequent measurement dates. Calibration is the process of using observed transactions in the investee company's own instruments to ensure that the valuation techniques that will be employed to value the investee company investment on subsequent measurement dates begin with assumptions that are consistent with the original observed transaction as well as any more recent observed transactions in the instruments issued by the investee company.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
Our investments in equity securities of private entities at December 31, 2024 and 2023, includes $51 million originally invested in Yanolja Co., Ltd. ("Yanolja"). Certain observable transactions subsequent to our original investment resulted in an adjusted carrying value of $306 million for the investment as of December 31, 2021. As of June 30, 2023 and 2022, we evaluated our investment in Yanolja for impairment using a combination of the market approach and the income approach in estimating the fair value of our investment as of those dates, and recognized impairment charges of $24 million and $184 million during the years ended December 31, 2023 and 2022, respectively (see Note 6 to our Consolidated Financial Statements). The carrying value of our investment in Yanolja was $98 million as of December 31, 2024 and 2023, respectively.
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
Revenues from online travel reservation services are classified into two categories:
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
•Merchant. Merchant revenues are derived from travel-related transactions where we facilitate payments from travelers for the services provided, generally at the time of booking. These include transactions where travelers book accommodation, rental car, airline reservations, and other travel related services. The majority of our merchant revenues are from Booking.com's accommodation reservations. Merchant revenues include:
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RemovedMD&A
◦travel reservation commissions and transaction net revenues (i.e., the amount charged to travelers, including the contra-revenue impact of merchandising, less the amount owed to travel service providers) in connection with our merchant reservation services;
Read it in 10-K 2025-02-20 at sec.gov ↗
RemovedMD&A
◦revenues from facilitating payments, such as credit card processing rebates and customer processing fees; and
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RemovedMD&A
•Agency. Agency revenues are derived from travel-related transactions where we do not facilitate payments from travelers for the services provided. Agency revenues consist almost entirely of travel reservation commissions from our accommodation, rental car, and airline reservation services. Substantially all of our agency revenues are from Booking.com's accommodation reservations.
Read it in 10-K 2025-02-20 at sec.gov ↗
RewordedMD&A
Our effective tax rate was lower higher for the year ended December 31, 2024, 2025, compared to the year ended December 31, 2023, 2024, primarily due to a the reduction to the Company's our 2018 federal one-time deemed repatriation liability, pursuant to liability under the Tax Act, that was recorded during 2024, resulting from a recent U.S. the Varian Decision, and higher international tax rates, partially offset by an increase in the benefit of the Netherlands Innovation Box Tax and lower unrecognized tax benefits.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
The determination estimation of the recoverable values of asset groups and the fair values of investments where we are a minority shareholder and have access to limited information from the investee our reporting units reflects numerous assumptions that are subject to various risks and uncertainties, including key assumptions regarding the investee's each reporting unit's expected growth rates and operating margin, as well as other margin and with respect to matters outside of our control, such as discount rates and market comparables.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Sales and other expenses, which are substantially variable in nature, increased year-over-year in 2024 2025 due primarily to an increase in merchant transaction costs of $242 $381 million and an increase related to the ongoing shift from agency to merchant transactions at Booking.com, as well as due to changes in digital services taxes and other similar taxes of $74 million. foreign currency exchange rates.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Marketing expenses as a percentage of total gross bookings in 2024 2025 were lower than in 2023 due to line with 2024, as the benefit from an increase in the share of room nights booked by consumers coming directly to our platforms, lower brand marketing expenses, and higher performance marketing ROIs, platforms was partially offset by lower performance marketing ROIs driven by changes in paid traffic mix and increased spend in social media channels.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Non-cash and other items were principally associated with the loss related to the conversion option on convertible senior notes, stock-based compensation expense, depreciation and amortization, unrealized foreign currency transaction gains losses related to Euro-denominated debt, depreciation and amortization, stock-based compensation expense, deferred income taxes, impairment, provision for expected credit losses and chargebacks, and operating lease amortization. adjustments related to the convertible senior notes.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
As We continue to expand our merchant service offerings as part of our a broader strategy to provide more payment options to consumers travelers and travel service providers, increase the number and variety of our accommodations, and enable our long-term Connected Trip strategy, Booking.com increasingly processes transactions on a merchant basis, where it facilitates payments from travelers for the services provided. strategy.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Our 2024 2025 effective tax rate differs from the U.S. federal statutory tax rate of 21%, primarily due to the benefit of the Netherlands Innovation Box Tax (as defined below) and a reduction to the Company's 2018 U.S. federal one-time deemed repatriation liability, pursuant to the tax credits, partially offset by higher international tax rates, certain non-deductible expenses, and U.S. federal tax associated with our international earnings.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
For example, we are subject to rules and regulations that may not apply to our competitors because the European Commission designated the Company as a gatekeeper under the Digital Markets Act in 2024 "gatekeeper" and Booking.com as a "Very Large Online Platform" under the Digital Markets Act and the Digital Services Act in 2023. Act, respectively.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Total revenues as a percentage of gross bookings was 14.3% increased year-over-year in 2024, up from 14.2% in 2023 2025 due to an increase in revenues related to facilitating payments, mostly as well as a more positive impact from changes in foreign currency exchange rates on revenue compared to gross bookings, partly offset by an increase in the mix of flight gross bookings, which have lower revenues as a percentage of gross bookings.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
These initiatives have resulted and, in the future, Some of these initiatives, such as discounts, may result in lower ADRs and lower revenues as a percentage of gross bookings. bookings as they can reduce the daily room rate and are recognized as contra-revenue.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Our total revenues increased by approximately 11% 13% in 2024 2025 as compared to 2023, but without the impact 2024, including a benefit of about 3% from changes in foreign currency exchange rates our total revenues increased year-over-year on a constant-currency basis by approximately 12%. rates.
Read it in 10-K 2026-02-18 at sec.gov ↗
RewordedMD&A
Sales and other expenses as a percentage of total revenues decreased year-over-year in 2024 were higher than 2025 due to efficiencies in 2023 due primarily to third-party customer service costs, as well as lower provisions for expected credit losses, partially offset by the impact of increased merchant transactions, which grew faster than total revenue.
Read it in 10-K 2026-02-18 at sec.gov ↗
Quiet changesMD&A
Such purchase obligations relate to agreements to purchase goods and services that are enforceable and legally binding, binding and that specify all significant terms, including the quantities to be purchased, price provisions, and the approximate timing of the transaction.
Read it in 10-K 2026-02-18 at sec.gov ↗